Recipe to Revenue

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Struggling to market your food brand with limited resources? Meet Damian Roberti, founder of Marketing Food Online and successful food entrepreneur, who turned a small Italian bakery into a thriving e-commerce business—without the big marketing budget most brands think they need.

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In this game-changing episode of "Recipe to Revenue," discover how Damian generates thousands in sales using strategic $120 Facebook ads and free YouTube content, rather than pouring money into traditional retail channels or expensive marketing campaigns.

Listen to learn more about:
🍪 Why Amazon and online marketplaces beat retail shelf space for food startups
💻 How to create content that sells your food products without feeling "sales-y"
📱 The multi-platform approach that protects your business from platform changes
📊 Simple ways to identify where your products sell best and double down
💰 Turning YouTube videos into lasting marketing assets that generate sales for years

Whether you're selling cookies, coffee, spices, or sauces, this episode reveals practical, actionable strategies for food entrepreneurs who want to grow their business online without breaking the bank. Learn why Damian believes the barriers to entry for e-commerce are dramatically lower than retail, and how you can leverage this advantage starting today.

Damian's "Recipe to Revenue" is clear: Create organic content that keeps working for you, spread your presence across multiple platforms, and focus on conversions rather than vanity metrics.

Explore more about Damian:
🌐 Website: https://marketingfoodonline.com/
🔗 YouTube: https://www.youtube.com/marketingfoodonline
🍭 The Brittle Box: https://thebrittlebox.com/

#recipetorevenue #foodmarketing #ecommercetips #amazonsellingtips #foodentrepreneur #contentmarketing #youtubemarketing #foodbusiness #digitalmarketing #onlinefoodsales #foodbrand #nobudgetmarketing #cpgmarketing #marketingstrategy #socialmediamarketing

🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ Sinuate Media: https://sinuatemedia.com/

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Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available.

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In this eye-opening episode of "Recipe to Revenue," Dino pulls back the curtain on the complex global supply chains that power the beverage industry. With over 30 years of experience managing billion-dollar procurement operations across 150+ processing plants worldwide, Dino reveals the hidden challenges and critical decisions that determine which products succeed or fail.

Listen to learn more about:
🌎 How global events and weather patterns impact your favorite beverages
🚢 The behind-the-scenes scramble when supply chains face disruption
🔍 Why emerging brands often fail due to supply chain oversights
📈 How the beverage industry has transformed over three decades
💼 Strategic advice for food entrepreneurs scaling their operations

Whether you're an entrepreneur looking to launch the next breakthrough beverage or simply curious about the journey of ingredients from distant farms to your refrigerator, this episode offers rare insights into an industry that touches everyone but remains largely invisible.

#recipetorevenue #foodsupplychain #beverageindustry #ingredientsourcing #agriculturebusiness #globalsourcing #emergingbrands #foodentrepreneurs #supplychainmanagement #juiceindustry #productdevelopment #foodmanufacturing #beverageprocurement #foodtrends #ageconomics #desugaredjuice

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

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In the 5th episode of "Recipe to Revenue," Leah Messina, founder of Sinuate Media visits with Ten Vong, the chef and co-owner of Ejji Ramen in Baltimore, Maryland. With over 30 years of culinary experience, Chef Ten shares his journey from opening his first restaurant at 20, working with renowned chefs in New York, to returning to Baltimore to bring his unique fusion cuisine to life at Ejji Ramen.
Listen to this episode to hear intriguing discussions on:
- The evolution of Ejji Ramen and the inspiration behind its innovative dishes to fuse traditional Malaysian laksa with a non-traditional twist on ramen.
- Challenges the restaurant industry faced during the pandemic, including shifts in consumer behavior and the rise of ghost kitchens.
- Insights into the modern food critic landscape and the impact of content creators versus traditional food journalism.
- Chef Ten's creative strategies for maintaining quality and standing out in a competitive market, including sourcing high-quality ingredients and diversifying revenue streams through pop-ups and exciting collaborations.
Explore more about Ejji Ramen:
🌐 Website: https://ejjiramen.com/
📸 Instagram: https://www.instagram.com/ejjieats/

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Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the country.

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In this strategic episode of "Recipe to Revenue," discover how Devin navigated the challenging spirits industry with a methodical six-phase approach that took Mala Mia from concept to double gold award winner at the San Francisco World Spirits Competition.

Listen to learn more about:
🥃 The crucial difference between a spirits "project" and a sustainable business
🌵 How to position multiple agave expressions to appeal to different market segments
⚖️ Pricing strategy adjustments that can dramatically improve product movement
🔄 Managing seasonal fluctuations in the mezcal category
📊 Building relationships with distributors and retailers that drive mutual success

Whether you're a spirits entrepreneur looking to break into the industry or a brand owner struggling with distribution challenges, this episode reveals the hard-earned insights from someone who's successfully navigated the complex three-tier alcohol system.

Devin shares his "Recipe to Revenue" - a strategic framework for spirits brand development that emphasizes listening to the market, being willing to adjust, and understanding that the ultimate question is: "If I buy it from you, will they buy it from me?"

Explore more about Mala Mia:
🌐 Website: https://www.malamiamezcal.com/
🔗 Social Media: @malamiamezcal

🚀 Learn More About Our Sponsors:

Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #craftspirits #mezcalbrand #spiritsdistribution #premiumspirits #agavespirits #oaxaca #alcoholbusiness #brandbuilding #spiritsindustry #productdevelopment #luxuryspirits #cpgstrategy #beverageindustry #mezcalvarieties

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How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester
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Are you interested in the explosive growth of non-alcoholic beverages?
In this episode, Leah Messina interviews Meagen Coester, currently running on-premise and training at Go Brewing, who shares her remarkable journey from Boston Beer Company to pioneering the world's first non-alcoholic beer certification program.
Hear how she's revolutionizing the industry through education and innovation while helping build one of the fastest-growing NA breweries in America.
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In the 10th episode of "Recipe to Revenue," Leah Messina talks to Meagen Coester, whose expertise is transforming how we think about non-alcoholic beer. Meagen shares her personal transformation story and offers valuable insights into the future of the NA beverage industry.
What You'll Learn:
🚀 Why the NA beer market is projected to reach $40 billion by 2032
🎯 How consumer behavior is driving the explosive growth in non-alcoholic options
💡 The science behind creating craft-quality NA beer
📊 Insights into the four types of NA beverage consumers
🔍 The unique opportunity for marketing NA beer to women
Whether you're a beverage industry professional or curious about the non-alcoholic movement, this episode delivers valuable insights into the fastest-growing segment in beverages. Learn how Go Brewing is revolutionizing the industry with innovative NA craft beer options.
Explore more:
🌐 Website: https://www.alcoholfreeaficionados.com/
🔗 LinkedIn: https://www.linkedin.com/company/af-icionados/
#recipetorevenue #nonalcoholicbeer #nabeer #sobercurious #craftbeer #beverageindustry #alcoholfree #sustainability #betterforYou #mindfuldrinking #india
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/