Ep 10 - How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester

01/24/25 • 46 min

How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester
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Are you interested in the explosive growth of non-alcoholic beverages?
In this episode, Leah Messina interviews Meagen Coester, currently running on-premise and training at Go Brewing, who shares her remarkable journey from Boston Beer Company to pioneering the world's first non-alcoholic beer certification program.
Hear how she's revolutionizing the industry through education and innovation while helping build one of the fastest-growing NA breweries in America.
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In the 10th episode of "Recipe to Revenue," Leah Messina talks to Meagen Coester, whose expertise is transforming how we think about non-alcoholic beer. Meagen shares her personal transformation story and offers valuable insights into the future of the NA beverage industry.
What You'll Learn:
🚀 Why the NA beer market is projected to reach $40 billion by 2032
🎯 How consumer behavior is driving the explosive growth in non-alcoholic options
💡 The science behind creating craft-quality NA beer
📊 Insights into the four types of NA beverage consumers
🔍 The unique opportunity for marketing NA beer to women
Whether you're a beverage industry professional or curious about the non-alcoholic movement, this episode delivers valuable insights into the fastest-growing segment in beverages. Learn how Go Brewing is revolutionizing the industry with innovative NA craft beer options.
Explore more:
🌐 Website: https://www.alcoholfreeaficionados.com/
🔗 LinkedIn: https://www.linkedin.com/company/af-icionados/
#recipetorevenue #nonalcoholicbeer #nabeer #sobercurious #craftbeer #beverageindustry #alcoholfree #sustainability #betterforYou #mindfuldrinking #india
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

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Previous Episode

Ep 9 - Do Food Scientists Hold the Key to Building Health-Conscious Brands? With Jason Goodman of Antithesis Foods

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Building "Better-for-You" Food With Jason Goodman
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Are you interested in the future of healthy, sustainable snacking?
In this episode, Leah Messina interviews Jason Goodman, co-founder of Antithesis Foods, who shares their remarkable journey from a Cornell product development class to partnering with major retailers like CVS. Hear how they're revolutionizing the snack industry with innovative chickpea-based products and expanding into the private label space.
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In the 9th episode of "Recipe to Revenue," Leah Messina talks to Jason Goodman, whose company is transforming the healthy snack landscape through science-backed, sustainable food solutions. Jason shares his entrepreneurial journey and offers valuable insights into scaling a better-for-you food brand.
What You'll Learn:
🚀 How scientific innovation led to the creation of revolutionary chickpea-based snacks
🎯 The strategic pivot from branded products to private label manufacturing
💡 Tips for securing and maximizing National Science Foundation grants
📊 Insights into developing GLP-1 companion snacks and market opportunities
🔍 The challenges of scaling operations in the better-for-you food space
Whether you're a food entrepreneur or health-conscious business owner, this episode delivers valuable insights into building and scaling a sustainable food brand. Learn how Antithesis Foods is revolutionizing the snack industry with healthier, science-backed alternatives.
Explore more about Antithesis Foods:
🌐 Website: https://www.antithesisfoods.com/
🔗 https://www.linkedin.com/company/antithesis-foods/
#recipetorevenue #healthysnacks #betterforYou #foodscience #sustainablefood #privatelabel #snackinnovation #foodtech #healthyeating #sustainability
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

Next Episode

Ep 11 - Startup to National Success: Secrets to Growing a Premium Tequila Brand with Nayana Ferguson

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Do you dream of turning a passion into a thriving business but feel like you don't have the right experience? Meet Nayana Ferguson, co-founder of Anteel Tequila, who transformed a vacation conversation with her husband into one of America's most awarded tequila brands. As the first Black woman to own and lead a tequila brand, Nayana share her story and her own #ReceipetoRevenue for this national spirits company.

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In the 11th episode of "Recipe to Revenue," learn how Nayana and her husband built their tequila empire from scratch, navigating complex regulations, securing VC funding, and creating innovative products, like the world's only coconut lime blanco tequila.

Listen to hear more about:
🌱 The transition from corporate career to entrepreneurial success
🚚 The journey from initial concept to national distribution
💰 Tips for securing venture capital in the spirits industry
📈 Strategies for building a successful spirits brand
🧪 Innovative approaches to product development and marketing

Whether you're dreaming of starting your own business or looking to be inspired by entrepreneurial success, this episode shows how mindset and determination can transform any idea into reality and that it is never too late to pursue your passion.

Explore more about Anteel Tequila:
🌐 Website: https://www.anteeltequila.com/
🔗 Social Media: @anteeltequilas

#recipetorevenue #tequilabrand #spiritsindustry #entrepreneurship #beveragebusiness #tequilacompany #startupstory #womenentrepreneurs #blackownedbusiness #spiritsdistribution #beverageindustry #tequila #craftspirits #sustainability #premiumspirits

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/