The Email Marketing Show
Email Marketing Heroes
1 Creator
1 Creator
11 Listeners
All episodes
Best episodes
Seasons
Top 10 The Email Marketing Show Episodes
Goodpods has curated a list of the 10 best The Email Marketing Show episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Email Marketing Show for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Email Marketing Show episode by adding your comments to the episode page.
Product Launch Emails - Success Story with Kay Peacey
The Email Marketing Show
12/29/21 • 30 min
Ever wondered what kind of success people in our membership, The League, experience with email marketing? Let's find out from our very own member Kay Peacey, who teaches people how to use ActiveCampaign for their email marketing and automation. Joining The League changed everything for Kay. She lost the fear, started implementing our campaigns, and by using the right product launch emails she didn't just meet her targets when launching her own membership (the ActiveCampaign Academy) - she smashed them!
Want to find out what Kay did to skyrocket her sales and totally boss this email marketing thing?
SOME EPISODE HIGHLIGHTS:
(4:40) Why Kay was too scared to email her list.
(7:20) What happened when Kay started emailing her list.
(8:56) What did Kay's email marketing look like before she joined The League?
(10:22) The magic of our Get to Know You welcome sequence.
(13:30) How hard was it for Kay to get started with email campaigns?
(15:24) How Kay used email marketing to promote her membership launch.
(20:00) How Kay smashed her product launch targets.
(23:10) What's next for Kay and her email marketing?
(25:10) Has email marketing taken over Kay's life?
(27:53) Subject line of the week with Kay Peacey.
Why Kay was too scared to email her list
While Kay has been helping clients with their email marketing for a few years now, she only recently got started with it herself. In fact, she confessed that for about 4 years she had a dormant email list. She only started emailing her subscribers about a year ago.
So what was holding Kay back?
Like many of the coaches, consultants, and online business owners we help, Kay was being held back by fear.
She was scared to speak. Scared that people on her list wouldn't want to hear from her (which is a little ridiculous because they signed up to be on her list!). She didn't know what to say and felt frozen - rabbit-in-the-headlights style. Even though she was helping other people write their emails, she couldn't do it herself.
But there was something else holding Kay back. Trained as a teacher and working as a proofreader for an exam board, she felt her writing was very formal - her style stilted and pompous. She felt her emails were boring and horrible, and it took her a while to get past that.
What did Kay's email marketing look like before she joined The League?
Up to about a year ago, Kay's emails to her list were very sporadic. She’d typically send welcome emails to anyone signing up for her online course, but they simply welcomed people to the course and included their login. Nothing else followed. Kay wasn't offering any other products or sharing any other content. She was keeping a very low profile.
Her reason (ahem, excuse)? That she couldn't possibly email her list because if she did, more people would ask her to do consultation work, and she couldn’t take on any more clients. On the surface, it made sense to leave her list well alone.
But did it really?
What happened when Kay started emailing her list?
As soon as she found the courage to email people, Kay's emails were immediately well received. She started a free Facebook community that allowed her to interact more with her audience. And that's when she started emailing her list to let them know what she was working on. She was very reluctant at first - can you believe she would have rather continued to answer questions for free than send emails?
But it's thanks to those initial emails that people started signing up for her free course - an introduction to ActiveCampaign. And that's when Kay decided to join our membership, The League, and implement our welcome sequence - the Get to Know You sequence. She started telling her audience who she is, what she does, and why people should pay attention.
She also started to build in segmentation by taking a survey to find out more about her audience so she could easily signpost people to any existing content and deliver quick wins that way.
But more than anything, emailing her list allowed Kay to start conversations with people. Suddenly, her subscribers were in her inbox, connecting with her one-to-one. Until that point, she'd almost felt like she had this invisible army of fans who liked what she was doing, but she wasn't really hearing them. Having conversations with people gave Kay a huge boost though, and that made all the difference.
The magic of The Get to Know You Sequence
We call it a self-fulfilling cycle. Our Get to Know You Sequence (i.e. a welcome...
3 Listeners
Stop Doing THIS In Your Email Marketing
The Email Marketing Show
12/01/21 • 26 min
We see people follow bad email practices all the time. And you know what? Doing the stuff we're going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing mistakes you're making (and stop doing these things... yesterday?!)
SOME EPISODE HIGHLIGHTS:
(3:10) Our incredible Keap offer!
(6:16) Stop worrying about open rates.
(7:07) Why open rates are wrong.
(8:37) Stop using RE: or FW: in your subject lines.
(12:42) Stop making it difficult for people to unsubscribe from your list.
(14:16) Stop letting your subscribers down.
(16:00) Stop using misleading subject lines.
(17:13) Stop adding so many images to your emails.
(19:33) Why emails with lots of images have worse delivery.
(21:21) Subject line of the week.
Stop worrying about open rates
The first of the email marketing mistakes that a lot of people make is paying too much attention to open rates. Sure, this is a metric that all email marketing platforms share with you, and it's an obvious one to check.
But that number is wrong.
First of all, you probably assume that your open rate should be higher than it is. You see 34% and think it's rubbish, but actually, that's a really respectable open rate. So it's important to be realistic here.
But most importantly, open rates cannot be tracked properly, so they're just plain wrong! Some Android devices are already blocking the ability to track open rates, which means your emails are showing us unopened when they probably aren't. And on Apple, they’re being shown as open even if they aren't.
As more and more platforms like Apple iPhone release privacy updates that block that tracking even more strictly, the open rate metric you're looking at gets less reliable by the day. And you can't be improving a wrong number!
So let's go with this - open rates don't matter. Because you can't track them and you can't measure them, you can't work on growing them! It's like trying to follow a map with a blindfold on - you can't see the map or your feet! So pleeeeease stop obsessing over open rates.
(Oh, and by the way, yes you do want people to open your emails, read them, click on the link, and buy. So stick to the best practices that can help you improve your open rates. But forget about the number!)
Stop using RE: or FW: in your subject lines
Okay, everyone needs to stop adding a fake RE: or FW: in subject lines to make it look like the email was a reply or it was forwarded when it clearly wasn't. These things are dodgy, scummy, and dishonest. And by far this is one of the biggest and more damaging email marketing mistakes we see people make.
You see, stuff like this might trick people into opening your emails, but please can we all stick to doing things that are effective and ethical?
Let's remember that you want people to open your emails because they see your name popping into their inbox, they know who you are and are excited to read what you have to say. When our subscribers see emails coming from Rob//Email Marketing Heroes they know it’s going to be a funny, interesting story with a valuable lesson (and an offer) in it.
So let's stop trying to build relationships with people based on bullshit. We want to get people excited, show value, and make sales. But we don't want to lie to them and make them feel ripped off. Because trying to trick your audience into thinking they're already in a conversation with you by mimicking a real, transactional email is the kind of stuff that creates resistance around buying stuff online - and specifically from emails. It's because of email marketing mistakes like these that, as marketers, we all have to work harder to make the sale. And if you're doing this because you see everyone else is, please, just STOP.
Of course, when it's a genuine response and you've started a real conversation with your subscribers, by all means, carry on. But don't place that RE: or FW: there intentionally to trick people into thinking something that isn't true. Not cool.
Stop making it difficult for people to unsubscribe
Years ago, you'd see people adding a huge amount of lines between the end of their email and the unsubscribe link that's automatically generated at the bottom of all your emails. And we see that some people are still doing that. Please stop. If you're doing this, it's one of those BIG email marketing mistakes you want to stop making.
If people want to unsubscribe from your emails, just make it easy for them. Because if you don't let them go, they're not going to suddenly start liking your emails! They'll only get annoyed. And then they'll hit the spam button. ...
2 Listeners
How To Get People To Buy Your Product Now - 2 Ways To Create Urgency
The Email Marketing Show
08/19/20 • 21 min
Would you like to get more people to buy your product without coming across like a pushy, slimy used car salesman?
We’ve all had those types of emails...
“If you don’t buy my course now, your nan will die” or “Buy this cream right now or you will be hideous forever”
OK, maybe they’re not that extreme but you know the ones. The ones that don’t just create urgency but they actually play on your emotions in a pretty brutal way in order to get you to buy their stuff.
Well, in today’s episode, we’re going to show you how to use two ways to create urgency that are not only super effective, but will get you sales without coming across like those annoying (and downright immoral!) marketers you’ve had in your inbox in the past.
How To Get People To Buy Your Product Now- 2 Ways To Create Urgency
Episode Content- (01:57) There’s no messing around here. Let’s dive straight into the first way to create urgency!
- (03:30) What's this got to do with the DFS Sofa store?
- (4:12) How are you always training your email list?
- (05:03) When this way works best.
- (06:30) Technology is amazing but it can have its bumps in the road when it comes to using the first method. Luckily for you lovely lot, Kennedy managed to come up with a solution right on the spot!
- (09:39) The second way to create urgency that you NEED to know about.
- (11:50) Here’s an example of how we use this type of urgency.
- (13:40) Learn how you can dig even further into this way.
- (14:45) Why you need to be careful with this method.
- (15:31) Find out what one of the biggest and most commonly asked questions we receive in The League relating to this strategy is.
- (16:20) A subject line to make people uncomfortable? And the best bit?...It really does work!
- (17:53) Are you struggling to think about how these urgency strategies are going to apply to you? We’ve got you covered.
Episode Resources
Download The Email Marketers' GamePlan
JOIN The League Of Extraordinary Email Marketers
Connect with us on Twitter for podcast updates and email marketing content
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
2 Listeners
1 Comment
1
Why You Shouldn't Worry About Your Unsubscribe Rate
The Email Marketing Show
01/12/22 • 22 min
Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it?
If you do, you need to stop that.
Your unsubscribe rate is actually a good thing! Want to know why?
Let's find out!
SOME EPISODE HIGHLIGHTS:
(2:48) Fancy a 14-day FREE trial with Keap?
(4:10) Why you want to build a list of people who want to buy from you.
(6:50) Your email marketing should be on your terms.
(9:06) When people unsubscribe from your list, they improve your email deliverability.
(10:00) Why you should aim to make a profit from your email list as a whole (and not look at individual subscribers).
(12:30) Email marketing is about building relationships with people.
(13:16) Why you want to keep your email list lean.
(14:46) Look at people unsubscribing from your list as the ultimate way of niching down.
(16:54) Why you want to create an environment of zero competition.
(18:20) Subject line of the week.
Build a list of people who want to buy from you
We know getting notifications that say people have unsubscribed from your email list is scary. But it shouldn’t be. Subscribers are not Pokémon – you don't have to collect them all!
The truth is when people unsubscribe from your list they're doing you a favour. Because list building isn't about having the biggest list in the world. It’s about having a list of people who want to hear from you and buy from you.
If they're not going to buy from you (ever), they might as well not be on your list! You don't need more friends. And you don’t need more people on your list that drag you down.
In fact, that unsubscribe link at the end of your emails is useful. It's like a self-cleaning feature. This is your email list cleaning itself and telling you who’s not interested. Your subscribers are telling you that your business isn’t for them. And that's a good thing!
Your email marketing should be on your terms
Because your emails are landing in people's email inboxes, it's easy to think you are interfering with their day - that you're being intrusive. But let's turn this around for a minute. Imagine your email marketing is your house, and you’ve invited people in for a cuppa.
Effectively, you've put a thing on the internet (a lead magnet) that told people you send an email out as often as you do about the things you want to sell. If people want to receive that email, they’re welcome to come on in and make themselves at home. You’ll even put the kettle on, won’t you?
And if at any point they don't like what they see in your house, they can leave. And that’s okay. In case they get so upset they email you to say you’re spamming them, you can always unsubscribe them.
So don’t get attached to the idea you have to make their inbox a better place. Because sure, your job is to do good email marketing. And that should make someone’s inbox better for them, but only if they want to be there and they’re interested in what your emails are all about.
But remember - this is your house. You invited them. And if they don't like it, they can leave at any point or you can unsubscribe them.
So write your emails for you. Send the emails you'd like to receive and then build an audience of people who want those emails. This allows you to focus on serving the needs of the people who want what you have to offer.
When people unsubscribe from your list, they improve your email deliverability
Did you know that email unsubscribes improve your deliverability? That's right. Because instead of doing things that tell Google and the other search engines that your emails aren't very good, the people who don't want your emails just leave.
It's when they stay and start doing things like not opening your emails, not clicking your links, or not engaging, for example, that you need to worry. Because that's when your open rates and your click-through rates go down.
It’s a bit like having a sad person in the corner of the room at your party - they're bringing the atmosphere down for everyone. But if they leave, the mood of the whole party lifts again.
And it's the same for your email deliverability. The minute the people who weren't engaging with your emails leave, your deliverability rate starts to increase. And that's a big win!
Aim to make a profit from your email list as a whole
Another reason why high unsubscribe rates shouldn't worry you is that we shouldn't look at subscribers on our list individually. So if you're running ads, for example, you can calculate your ad spend and the number of subscribers on your list and work out how much it's...
2 Listeners
Run Your Own Online Summit - Profit and List Growth with LeeAnn Marie Webster
The Email Marketing Show
07/29/20 • 22 min
You may know what an online summit is (you may have even been on one) but how do you really monetise them and gain hundreds of new subscribers to your email marketing list?
Online summit extraordinaire LeeAnn Marie Webster joins us to give her best, super top-secret (OK...maybe not that top secret) strategies to get the absolute best out of these virtual expos.
So, if you’ve ever thought about hosting an online summit, this episode will show you exactly how to maximise their potential value by growing your list and bringing in those sales.
Episode Content:- (02:02) It’s Rob’s turn to guess the two lies and one truth about LeeAnn - Let’s see if he can finally start to overtake Kennedy’s winning streak.
- (03:12) As technology advances, so have online summits. So how did they start out?
- (03:50) We want to know exactly what is involved in a virtual summit and why should you think about hosting (or being a part of) one.
- (04:42) How niche is too niche?
- (07:02) One of the biggest mistakes LeeAnn regularly sees virtual summit hosts make.
- (08:22) There are multiple ways in which you can monetise a virtual summit and use them to grow your list. Let’s find out how.
- (10:42) LeeAnn shares her own 100% success rate method to get amazing speakers onto your own summits.
- (13:04) Another amazingly effective (and surprising simple!) strategy to ensure maximum summit success.
- (14:00) Find out why we are all about “getting your Judie Dench” on board.
- (16:28) How can you ensure that your speakers become the ultimate key to your summit success?
- (18:08) This subject line of the week got LeeAnn the highest unsubscribe rate ever.
Episode Resources
LeeAnn Marie Webster's Website
Download The Email Marketers' GamePlan
JOIN The League Of Extraordinary Email Marketers
Connect with us on Twitter for podcast updates and email marketing content
2 Listeners
![The Email Marketing Show - Podcast Email List Building with Matt Wolfe from Hustle and Flowchart [Podcast]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/b9ad09240c35f25fdb758888e82df719bbe28dd4741bf7107368317d7e14dc88.avif)
Podcast Email List Building with Matt Wolfe from Hustle and Flowchart [Podcast]
The Email Marketing Show
08/12/20 • 26 min
It’s simple. Start a podcast, build thousands of new email subscribers and make a fortune, all in time for dinner....right? Is podcast email list building that easy?
Well... like us, if you’ve started a podcast you’ve probably realised by now that’s it’s not always that quick and simple.
However, there is a way in which you can build your email list and make money, all through your podcast alone, and our latest guest Matt Wolf (from the Hustle and Flowchart podcast) is here to show you how it’s done.
Matt's Podcast Email List Building Framework
Episode Content- (02:18) So people have opted in for your freebie but haven’t bothered to buy anything from you. Cheeky buggers! Fear not, we’ve got something for you that will solve this problem in no time.
- (03:06) Is Matt into some strange sort of fetish? Let’s find out what it is in this episode’s two lies and one truth.
- (04:17) So how exactly did Matt (and his co-host Joe) manage to make their podcast their main list builder and money maker?
- (07:51) What is the main reasoning behind this strategy and how does it help his listener’s?
- (09.29) Want to grow your podcast FAST? This is one of the most effective ways to do just that.
- (11:28) Matt gives another great (still relatively unknown) trick to grow your podcast.
- (15:02) An alternative to the typical lead magnet...how it works and why you should think about doing it too.
- (17:53) What else does Matt offer his paying members?
- (18:56) We want to find out how many listens on average Matt gets before people start coughing up the money.
- (20:26) This week’s subject line of the week is certainly not the sexiest you’ve ever heard of, but it led to the most opened and click through rate ever for Matt.
Episode Resources
Check out Matt's podcast - Evergreen Profits - HERE
Download The Email Marketers' GamePlan
JOIN The League Of Extraordinary Email Marketers
Connect with us on Twitter for podcast updates and email marketing content
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
2 Listeners
1 Comment
1
Why Email Marketing is Your Top Priority in 2022
The Email Marketing Show
01/05/22 • 29 min
Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let's face it - if it isn't already, email marketing needs to be the top priority for your business in 2022.
Ready to find out why and (most importantly) what you can do to make sure you boost your sales and make more money in 2022?
Let's do this!
SOME EPISODE HIGHLIGHTS:
(3:46) Our incredible Keap offer!
(5:22) Email marketing is the highest ROI marketing activity you can do
(9:12) Email is the safest place to build your business.
(12:28) Email marketing helps you convert people into paying customers.
(16:01) Email marketing has the shortest lead time in turning people into customers.
(17:23) There's money in your existing email list.
(19:54) Email marketing technology is moving forward - you don't want to miss out!
(21:02) How to get results from your email marketing in 2022.
(21:50) The price to join The League is going up!
(24:02) Subject line of the week.
Email marketing is the highest ROI marketing activity you can do
That's right. It's as simple as that. Email marketing is the highest ROI (return-on-investment) marketing activity you can do.
None of the other marketing strategies out there – social media marketing, video marketing, content marketing, events, speaking, podcasting, or anything in between - will give you a whopping $42 ROI for every $1 you spend. That’s an insane amount! And, according to the experts, that's just an average!
When it comes to our business, for every subscriber on our email list we earn $12 per month. To figure this out, we look at the number of people who are on our email list, calculate the amount of income and sales we make, and divide one number by the other.
That gives us how much each subscriber is worth to us. We call it Earnings per Subscriber per Month (or EPSPM). And knowing how much we make per subscriber every month tells us how much we can afford to pay in order to get somebody on our email list. But also, it tells us how long we're going to be out of pocket before we break even and then make a profit.
So with these kinds of numbers, should you try and skimp on the marketing automation platform you choose for your small business, for example? No! Of course, we all want a great deal - no one wants to pay more than they should. But you also need to find the most effective way to do email marketing. If you're going to shoot for that $1 in, $42 out ROI, you want the best tools for the job. Because not all of the marketing platforms out there have the technology you need.
Email is the safest place to build your business
So that's the financial side of things. But another reason you want to focus on email marketing for your business growth in 2022 is to protect yourself. That's right. Because you just can't rely on social media! There's a lot of turmoil around social media platforms. What if they all disappeared? What if you get kicked out of your social media account?
We definitely saw in 2021 how all the biggest social media channels had outages and went down (most of them at the same time). When that happens, that leaves you with no way to communicate with your audience. Of course, your email marketing platform could go down too. But it's likely to get back up quickly because the problems and teams tend to be smaller.
Another valid reason to prioritise email marketing is that you own the data - something that's not the case with social media. If you ever had a problem, you could download all your subscribers and send them an email from elsewhere. You can keep a backup of your data because it's yours! Plus, it's safe and it’s protected.
Are we saying you should come off all social media? Not at all! Far from it. Definitely use social media to build your audience. But then point your audience to your email list. That's the place where you nurture that audience and sell.
And also, don't forget to use your email list to send people back to your social media content. It helps you make it more effective. We post content both via social media (our Facebook group in particular) and via email. And that helps us boost results. But by far, the safest place to build your business is by email.
Email marketing helps you convert people into paying customers
Another reason why you should prioritise email marketing in 2022 is that it takes care of conversion for you. Let's explain this with a little analogy. Imagine you have a dinner plate in front of you - that represents your business. And to run it at the scale you wa...
2 Listeners
Dress up your discount like this to make more sales with John Hutchison
The Email Marketing Show
05/05/21 • 27 min
Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up - we've done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way.
That's right. Bet you wouldn't even know it's a discount if it smacked you in the face.
It's simple.
It's mind-boggling.
And it works.
Care to find out what the magic trick is?
SOME EPISODE HIGHLIGHTS:
(2:44) Two lies and a truth. Does John's wife Gail really drink blue cocktails and touch her nose with her tongue?
(4:37) The mind-boggling way John uses to frame his discounts.
(7:28) The reason why people spend more this way.
(11:26) How to ask your subscribers for their physical address.
(13:30) How to create gorgeous digital gift cards that will wow your subscribers.
(15:54) How to kick off your 3-7 day email campaign.
(18:15) How to encourage your subscribers to buy.
(19:03) How to give your subscribers social proof.
(22:15) The two emails you need to send your subscribers on the last day. (23:30) Subject line of the week - John style!
Ditch the discounts and give your subscribers a gift card instead
John Hutchison's trialed and tested method is simple. Just don't give your subscribers a discount. Nope. Not at all.
Give them a gift card instead.
Now, this can be either a physical card, which you can get designed and printed and can send over to your subscribers' physical address. Much like a store card, it's something tangible they can use and keep. It makes you feel connected to the brand, and that's quite powerful. Awesome.
Your other option is to create a digital gift card. If you go down this route, make sure your gift card looks sexy and gorgeous! Add your branding to it, put the value on it, and personalise it with the recipient's name. Have a nice image made (you can use a tool called Nifty Images) and send it to your subscribers with a dynamic voucher code and a great subject line. Something like, "Hey, we've got a $20 store card. Open up!"
Who should you offer your gift card to?
Well, your subscribers, obvs. But is it all of them? Some of them? People who bought from you before? People who haven't made their first purchase yet? Which one is it?
John Hutchison advises to segment your subscribers based on value and identify your most recent high-value purchasers.
Why? Because these are the people on your list who love to spend. And the more people spend, the more giving them money on a gift card will encourage them to spend.
Magic, right?
The psychology behind offering a gift card
So what the trick to get your subscribers to spend money with you? Put money in their hands.
And the reason why is simple. Because if they don't spend it, they'll lose it. And who in their right mind wants to flush free money down the toilet?!
The other reason why this works so well is that it makes people go and take a look at your website. When you offer a discount, if they didn't intend on buying anything, they still won't! They won't even go to your website.
But now that they have free money to spend... well that's a different ball game, isn't it? Now their buyer intent is different - they're heading to your website to see what their money can get them!
The loss factor of missing out on a discount versus giving up the chance to spend free money is completely different!
The practicalities of sending out physical gift cards
[thrive_leads id='8854'] So let's say you've decided to send out physical gift cards. What happens when you don't hold the postal addresses of your subscribers? Most online or service-based businesses don't. John explains you can run a 'requester letter campaign'.
You basically tell your subscribers you have this cool thing you want to send them via snail mail and ask them to give you their physical address. And do you know what's super awesome about that? That those people are coming in with an even higher intent because they've literally raised their hand and asked for whatever you're sending them!
How to build an email campaign sequence around your gift cards
So once you've worked out who you're going to send your gift cards to, it's time to build an email campaign around it. John recommends a 3-7 day campaign to create urgency and scarcity.
The first thing you need to do is to tell your subscribers why they're getting this reward. Is it because they bought something over the last 7 days? Because they sp...
1 Listener
3 Commandments Of Email Marketing
The Email Marketing Show
08/05/20 • 24 min
Because there's nothing more self-aggrandising than calling them Commandments...
Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs. Today we thought we'd share three of them with you.
Want to know what they are?
Lucky for you, it’s what this episode is all about.
3 Commandments Of Email Marketing
Episode Content- (02:20) The First Commandment is so unbelievably simple, yet many people don’t do this, causing Kennedy to regularly fly into a fit of white-haired rage.
- (06:14) We’ve only recently started to use The Second Commandment across all of our emails ourselves but we love it so much, we want everyone to start using this (if you aren’t already).
- (06:52) Are you holding your audience hostage? We'll explain.
- (09:29) Why you should stop asking yourself this question and start asking yourself these instead, with The Third Commandment.
- (12:14) Let’s get more specific with the last Commandment.
- (14:39) How fast can NASA get people to the moon and how on earth (see what we did there?) does this relate to email marketing?
- (15:53) Can your email marketing performance ever be “mind over matter”?
- (18:10) Which of the Three Commandments are you going to implement first?
- (18:56) Remember when your mam and dad would tell you off? This is what this week’s subject line of the week reminds us of!
Episode Resources
Download The Email Marketers' GamePlan
JOIN The League Of Extraordinary Email Marketers
Connect with us on Twitter for podcast updates and email marketing content
Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.
Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
1 Listener
How Dan Greef Made £9k in just 1 Day, Sending Simple Emails
The Email Marketing Show
03/09/22 • 35 min
We're joined today by one of our members, Dan Greef. Dan runs a gluten-free, keto, low carb, low sugar (or rather, no sugar) bakery. They make cakes and sweet treats that won’t spike your blood sugar levels. Today, Dan shares his experience with email marketing and tells the story of how he made a whopping £9k in just ONE day, sending simple emails and using the strategies we teach inside our membership, The League.
We had a few mic-drop moments in this interview. Are you ready to find out how Dan made awesomeness happen from his email list?
SOME EPISODE HIGHLIGHTS:
(0:09) Want to get more sales from your email marketing? Grab our Click Tricks.
(3:26) Fancy a 14-day FREE trial with Keap?
(4:37) How Dan got started with email marketing.
(7:18) What did Dan's email marketing look like before he joined The League?
(11:20) What happened when Dan joined The League?
(15:36) What impact did email marketing have on Dan's business?
(19:40) How does Dan feel about his email marketing now?
(24:04) Dan's future plans for his email marketing.
(26:14) Does Dan's email marketing take up too much of his time?
(31:33) Subject line of the week.
How Dan got started with email marketing
While Dan started his business from his kitchen table a few years ago, things drastically changed for him during the lockdown, when orders started coming in thick and fast. Dan now has dedicated premises and staff. Like Kennedy, Dan is dyslexic and finds public writing terrifying. So email marketing was the last thing Dan ever wanted to do!
Before he got started with email marketing, Dan used to do frequent Facebook lives and in January 2021 he'd started running paid ads. But with a fairly low-priced product (the average spending per order being around £27), Dan realised this model wasn't sustainable for him.
With regards to his email marketing, Dan would do what most people do - send out broadcasting emails. They'd be full of pictures and offers and not have much in there other than a big flashy BUY button. But when he found our podcast and then started learning our techniques, everything changed. That's when Dan realised he loves email marketing!
What did Dan’s email marketing look like before he joined The League?
Every Friday Dan does a special restock sale, so he sends out an email to tell his list what’s in the restock. Like many others, Dan wasn't keen on emailing more than once a week - he was worried people might unsubscribe. He had a fairly big list, and he didn’t want to lose what he calls his 'email collection'.
And Dan admits that back then, he would have lost a lot of people if he'd started emailing more. Because all he was sending out were sales emails, where he'd say what new flavours were coming out. Dan had nothing else to say. But now he does - and not because his life has changed, but because he realised he can say things. Email marketing has given him a voice.
Before he joined The League, Dan had a few automations set up, but (to his admission), they were salesy. Now his emails allow him to build rapport with subscribers and have conversations. And people are more likely to buy from him because they’re no longer just buying a product – they’re buying from a person.
Marketing, Dan tells us, shouldn't be about asking people to buy things. That's what Dan was doing, and that's why his email marketing wasn't working. But Dan later realised that in order to be successful, he needed to change his mindset. Because email isn’t a marketing technique – it’s a communication technique and a community builder.
Pretty awesome stuff, right?
What happened when Dan joined The League?
Dan joined The League in the summer of 2021 and spent the first few months watching our videos and learning. Soon enough, he started to experiment with sending out emails twice a week and adding some personality into them. His early emails didn’t do much, he says, but they helped him learn the way.
When Dan decided to put his prices up, he was terrified. He thought his list wouldn't react well. But after getting some advice in one of our coaching calls, he decided to use one of our campaigns to approach the price increase. Instead of apologising and being on the defensive, the campaign allowed Dan to bring his customers with him.
Dan explained why the prices were going up (to pay for the ingredients), and customers loved his honesty and the respect he showed them. That's why they went with him. Da...
1 Listener
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Email Marketing Show have?
The Email Marketing Show currently has 268 episodes available.
What topics does The Email Marketing Show cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on The Email Marketing Show?
The episode title 'Product Launch Emails - Success Story with Kay Peacey' is the most popular.
What is the average episode length on The Email Marketing Show?
The average episode length on The Email Marketing Show is 29 minutes.
How often are episodes of The Email Marketing Show released?
Episodes of The Email Marketing Show are typically released every 7 days.
When was the first episode of The Email Marketing Show?
The first episode of The Email Marketing Show was released on Oct 3, 2019.
Show more FAQ
Show more FAQ