How To Get People To Buy Your Product Now - 2 Ways To Create Urgency

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08/19/20 • 19 min

2 Listeners

The Email Marketing Show

Would you like to get more people to buy your product without coming across like a pushy, slimy used car salesman?

We’ve all had those types of emails...

“If you don’t buy my course now, your nan will die” or “Buy this cream right now or you will be hideous forever”

OK, maybe they’re not that extreme but you know the ones. The ones that don’t just create urgency but they actually play on your emotions in a pretty brutal way in order to get you to buy their stuff.

Well, in today’s episode, we’re going to show you how to use two ways to create urgency that are not only super effective, but will get you sales without coming across like those annoying (and downright immoral!) marketers you’ve had in your inbox in the past.

How To Get People To Buy Your Product Now- 2 Ways To Create Urgency

Episode Content

(01:57) There’s no messing around here. Let’s dive straight into the first way to create urgency!
(03:30) What's this got to do with the DFS Sofa store?
(4:12) How are you always training your email list?
(05:03) When this way works best.
(06:30) Technology is amazing but it can have its bumps in the road when it comes to using the first method. Luckily for you lovely lot, Kennedy managed to come up with a solution right on the spot!
(09:39) The second way to create urgency that you NEED to know about.
(11:50) Here’s an example of how we use this type of urgency.
(13:40) Learn how you can dig even further into this way.
(14:45) Why you need to be careful with this method.
(15:31) Find out what one of the biggest and most commonly asked questions we receive in The League relating to this strategy is.
(16:20) A subject line to make people uncomfortable? And the best bit?...It really does work!
(17:53) Are you struggling to think about how these urgency strategies are going to apply to you? We’ve got you covered.

Episode Resources

Download The Email Marketers' GamePlan

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JOIN The League Of Extraordinary Email Marketers

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Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Would you like to get more people to buy your product without coming across like a pushy, slimy used car salesman?

We’ve all had those types of emails...

“If you don’t buy my course now, your nan will die” or “Buy this cream right now or you will be hideous forever”

How To Get People To Buy Your Product Now- 2 Ways To Create Urgency

Episode Content

(01:57) There’s no messing around here. Let’s dive straight into the first way to create urgency!
(03:30) What's this got to do with the DFS Sofa store?
(4:12) How are you always training your email list?
(05:03) When this way works best.
(06:30) Technology is amazing but it can have its bumps in the road when it comes to using the first method. Luckily for you lovely lot, Kennedy managed to come up with a solution right on the spot!
(09:39) The second way to create urgency that you NEED to know about.
(11:50) Here’s an example of how we use this type of urgency.
(13:40) Learn how you can dig even further into this way.
(14:45) Why you need to be careful with this method.
(15:31) Find out what one of the biggest and most commonly asked questions we receive in The League relating to this strategy is.
(16:20) A subject line to make people uncomfortable? And the best bit?...It really does work!
(17:53) Are you struggling to think about how these urgency strategies are going to apply to you? We’ve got you covered.

Episode Resources

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Previous Episode

Podcast Email List Building with Matt Wolfe from Hustle and Flowchart [Podcast]

1 Recommendations

It’s simple. Start a podcast, build thousands of new email subscribers and make a fortune, all in time for dinner....right? Is podcast email list building that easy?

Well... like us, if you’ve started a podcast you’ve probably realised by now that’s it’s not always that quick and simple.

However, there is a way in which you can build your email list and make money, all through your podcast alone, and our latest guest Matt Wolf (from the Hustle and Flowchart podcast) is here to show you how it’s done.

Matt's Podcast Email List Building Framework

Episode Content

(02:18) So people have opted in for your freebie but haven’t bothered to buy anything from you. Cheeky buggers! Fear not, we’ve got something for you that will solve this problem in no time.
(03:06) Is Matt into some strange sort of fetish? Let’s find out what it is in this episode’s two lies and one truth.
(04:17) So how exactly did Matt (and his co-host Joe) manage to make their podcast their main list builder and money maker?
(07:51) What is the main reasoning behind this strategy and how does it help his listener’s?
(09.29) Want to grow your podcast FAST? This is one of the most effective ways to do just that.
(11:28) Matt gives another great (still relatively unknown) trick to grow your podcast.
(15:02) An alternative to the typical lead magnet...how it works and why you should think about doing it too.
(17:53) What else does Matt offer his paying members?
(18:56) We want to find out how many listens on average Matt gets before people start coughing up the money.
(20:26) This week’s subject line of the week is certainly not the sexiest you’ve ever heard of, but it led to the most opened and click through rate ever for Matt.

Episode Resources

Check out Matt's podcast - Evergreen Profits - HERE

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Next Episode

Email AMP and the future of email marketing with Aweber CEO Tom Kulzer

The future of email marketing is here ladies and gentlemen, and it's called email AMP.

And we wanted to get someone very special on the show to tell you all about it.

Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month.

Today, we’re ridiculously excited to be joined by none other than Aweber’s CEO Tom Kulzer who is here to tell us about something that is going to completely revolutionise how we use and view email marketing.

Are you ready? Hold on to your keyboards because you're in for a treat....

Email AMP and the future of email marketing with Aweber CEO Tom Kulzer

Episode Content

(02:22) First off, it’s two lies and a truth and here’s a question for you: how many uses does Santa's belly have?
(04:40) Find out why Aweber CEO Tom Kulzer is actually the original email marketing hero, not us....Yes, we know it might come as a bit of a shock!
(05:34) Tom gives us the low down on where he thinks the world is at with email marketing. Is it going away anytime soon?
(07:14) What is AMP for email and how is it going to revolutionize email marketing?
(10:02) How is email AMP going to reach us?
(11:32) Tom gives examples of just some of the awesome things you can do with email AMP.
(12:35) That all sounds great.... but what about email file size?
(13:20) Let’s talk engagement rates. Will they increase or decrease?
(14:32) User friendliness. Yay or nay?
(16:20) Tracking the level of engagement is massively important but we want to know how will this differ to “normal” emails.
(17:50) Find out why this is really opening up (excuse me, Aladdin) “a whole new world”
(20:31) And the most ironic subject line of the week this show have ever seen goes to.....

Episode Resources

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.