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More than a Few Words

More than a Few Words

Lorraine Ball

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1 Creator

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1 Creator

The marketing podcast for business owners who want to grow their brands and their business without breaking the bank. Practical tips, hot trends and simple strategies delivered in brief conversations with business owners and marketing professionals from around the world. Hosted by Lorraine Ball, each episode delivers practical, actionable marketing tips, insights, and strategies tailored for entrepreneurs. Discover expert advice on small business marketing, social media tactics, SEO, and web design. Learn how to harness AI to power your marketing, elevate your email marketing game, and refine your branding efforts. Whether you’re a startup or an established business, More Than a Few Words offers valuable content on defining your ideal client, creating a business plan, and growing your visibility across platforms like LinkedIn, Facebook, and Instagram. Explore innovative and cost-effective marketing ideas that align with your budget, and gain insight into the latest trends in small business marketing. Every episode cuts through the clutter and provides you with the tools you need to succeed. More Than a Few Words is perfect for entrepreneurs and marketers who want to stay ahead in the ever-evolving digital landscape, whether you’re looking for practical tips on email marketing strategies, how to grow your brand presence, or even small business planning. Learn how to market smarter with advice that’s easy to understand and implement, and gain the confidence to make informed decisions that benefit your business. Tune in to engage with expert guests who bring real-world experience and cutting-edge tips to every conversation. Topics covered include: Small Business Marketing Social Media Marketing Tips and Tricks Web Design & SEO Email Marketing Strategies Using AI to Power Your Marketing Branding & Defining Your Target Market Innovative, Cost-Effective Marketing Strategies LinkedIn, Facebook, and Instagram Marketing Business Planning and Small Business Tips Whether you’re struggling with SEO or want to leverage social media platforms like Instagram and LinkedIn to grow your business, this podcast provides the guidance you need to take your marketing efforts to the next level.
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Top 10 More than a Few Words Episodes

Goodpods has curated a list of the 10 best More than a Few Words episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to More than a Few Words for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite More than a Few Words episode by adding your comments to the episode page.

More than a Few Words - #641 Ecommerce Email

#641 Ecommerce Email

More than a Few Words

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09/23/21 • 10 min

There are many elements in a successful ecommerce program, but email is at the top of the list. From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time.

This week, our guest Ivana Radojevic talks about the four types of email you should include in your ecommerce marketing program

1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.

2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart. These emails bring them back to the checkout page.

3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues.

4) The Campaign - These are one time emails with special offers or information, not tied to a particular event.

Want to improve your email game, be sure to listen to the whole episode

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More than a Few Words - #579 Generate Leads with LinkedIn
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04/01/21 • 9 min

When it comes to generating leads from LinkedIn, our guest Susan MacConnell thinks most people make several critical mistakes.

1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match.

2 - Taking the same approach to everyone with a generic greeting message as you reach out. But everyone is different spend a little time to learn something about them and use that piece of information in your initial message

Susan MacConnell

Susan is a LinkedIn & sales performance coach & CEO The Client Hunter and President of Diversified Sales Solutions and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.

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More than a Few Words - #769 Branding for Creatives

#769 Branding for Creatives

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09/15/22 • 11 min

This week, I chatted with Claire Gallagher about the unique challenges creatives face as they try to work on their branding. The rest of the world thinks designers have it easy when it comes to developing their marketing, but that isn't true. Claire explains they often have it harder as they get lost in the weeds of the design.

About Claire

She is a designer and a digital strategist. She's focused on helping solo service-based businesses like coaches and creatives show up online and scale their business

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More than a Few Words - #818 Business Personalities

#818 Business Personalities

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02/16/23 • 11 min

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality.

Guest Naomi Garza talks about the importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I've seen start the process of looking at ourselves first - how can our businesses thrive based on what works for US as well as our customers.

How do you do that? Start with your personality, core values and aspirational state.

Learn more about your brand personality https://brandwhisperers.com.au/

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More than a Few Words - #643 Your Voice is Your Instrument
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09/30/21 • 10 min

There, there's about seven different qualities that are highly associated with someone's credibility, trustworthiness and perception of leadership when it comes to vocal qualities. The research around this astounding.

For example, Duke University did a study of almost 1000 CEOs. They found on the topic of pitch alone, CEOs who had a lower pitch to their voice, had more tenure, commanded larger companies had more perception of credibility and leadership. They also made more money, on average of an additional $180,000 per year.

While vocal tone is hard to change it is not the only element of your voice that can contribute to your success. Other elements, including tempo, which can be learned are can impact perceptions of credibility, leadership, trustworthiness is tempo.

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More than a Few Words - #899 Managing Good and Bad Stress
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08/31/23 • 10 min

If you are like most business owners, right now you are stressing about something. You are probably thinking if you could only get rid of that stress everything would be better.

But Allison Graham, suggests some of that stress is actually helpful. She discusses three categories of stress: empowering stress, destructive stress, and survival stress. Empowering stress is characterized by feeling energized, in a state of flow, and capable of tackling challenging tasks. It's the positive stress that drives productivity and achievement. Destructive stress, on the other hand, leads to overwhelm, resentment, and negative impacts on both work and personal life. Survival stress is a natural response that alerts us to danger and sharpens our focus, but it can become counterproductive if not managed properly.

The conversation delves into the nuances of recognizing empowering stress versus destructive stress. The key lies in understanding oneself, acknowledging individual patterns, and finding the optimal balance between time constraints and deadlines. Allison emphasizes the importance of self-awareness and strategic problem-solving to develop effective stress management techniques tailored to each person's unique needs.

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More than a Few Words - #984 Build Authority with Authenticity
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03/28/24 • 10 min

I had so much fun chatting with Amy Singleton, about building authority with authentic content. Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency.

Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand out in a world inundated with AI-generated content.

Understanding Google's Desires

As we kick off our conversation, Amy emphasizes the importance of understanding what Google truly wants. "Google wants things that are fast, relevant, and profitable," she explains. The search engine giant aims to provide users with quick, accurate answers to their queries, fostering repeat engagement and loyalty.

Crafting Relevant Content

So, how can businesses ensure their content resonates with Google's algorithms? Amy suggests several strategies, starting with optimizing Google business profiles and local listings. Consistency across these platforms builds credibility and trust, key factors in Google's ranking system.

Additionally, Amy highlights the significance of backend structures, such as schema markup and metadata, in enhancing a website's visibility. By providing clear signals about the content's relevance, businesses can improve their chances of appearing in relevant search results.

Answering the Right Questions

Understanding user intent is crucial in crafting effective content. Amy illustrates this point with an anecdote about a successful blog post on her previous company's website. Despite its seemingly mundane topic—how much painters make per hour—the article addressed a common query among homeowners, driving significant traffic to the site.

Embracing Authenticity

In a landscape saturated with AI-generated content, authenticity emerges as a competitive advantage. While AI can offer valuable insights and inspiration, Amy emphasizes the importance of infusing content with a human touch. Whether through storytelling or personalization, businesses can create a unique connection with their audience.

Building Authority

To further assert relevance and authority, Amy recommends leveraging press releases and securing backlinks from reputable sources. These tactics not only enhance a website's credibility but also demonstrate its expertise within its niche.

A Call to Action

As our conversation draws to a close, Amy extends a generous offer to our audience: a complimentary website audit to identify areas of opportunity and improvement. This gesture exemplifies her commitment to supporting businesses on their digital journey.

Conclusion

These days, it is all about authenticity and relevance. When you understand Google's preferences and create content to match their strategy you can navigate the complexities of organic marketing with confidence. As Amy Singleton reminds us, success lies not in mimicking AI-generated content but in harnessing the power of human connection to engage and inspire.

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More than a Few Words - #893 The Human Factor

#893 The Human Factor

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08/15/23 • 11 min

These days, it seems like everybody's talking about robots. It's easy to get swept up by trends like Google algorithm changes and AI generated content. But, guest Rai Hyde Cornell says those things are secondary to the most important factor in your marketing - the human beings

Too often, we think about the system or platform first. We wonder if we should jump into Threads or buy Google ads, but those decisions come after you decide who you are talking to.

About Rai

Rai Hyde Cornell has been freelancing for more than 16 years as a copywriter turned agency owner. Now, she's sharing all of her most powerful business AND manifestation hacks with other freelancers. As a business mentor at Chiron Consulting, Rai hosts barrier-shattering workshops on pricing, client acquisition, and mindset and works one-on-one with private clients to help them triple their incomes within one year. As an agency owner at Cornell Content Marketing, Rai builds and executes psychology-informed content strategies for her clients while training her team in efficient writing methods and the psychology of copywriting.

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More than a Few Words - #817 Storming the Castle

#817 Storming the Castle

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02/14/23 • 12 min

From our archive - Originally broadcast on 2/14/2020 enjoy this encore conversation with Matt Nettleton.

Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle. They prepare to battle their way in the door. My coach, sales professional Matt Nettleton says it doesn't have to be that way.

Armed with a series of strategic questions, and a willingness to really listen to the answers, a sales person can actually encourage prospects to lower their defenses and actually invite the sales person in.

KEY TAKEAWAY: Always go into a sales conversation with a list of prepared questions to uncover what a prospect really needs and guide the conversation.

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More than a Few Words - #739 Better Networking Results

#739 Better Networking Results

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06/28/22 • 11 min

I love a good networking event. but I know not everybody loves that process. They're often confused and frustrated with how to start the conversation and where to go after they've opened it. Laura Templeton suggests you start by ditching the pitch mentality.

Start by crafting a short "I help" statement. So when someone asks what you do, you an say I help . . . That makes the conversation about your customers not you. The next trick is to have a great set of questions you can use to get the other person talking.

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Podcast Q&A

Why did you start this show?

It started as a conversation with friends. When someone would drop by her office, I would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

What do you hope listeners gain from listening to your show?

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

Which episode should someone start with?

It doesn't matter. The episodes are short and self-contained. You can drop into the conversation at any point and take away practical tips you can apply to your business right away.

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FAQ

How many episodes does More than a Few Words have?

More than a Few Words currently has 1067 episodes available.

What topics does More than a Few Words cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on More than a Few Words?

The episode title '#769 Branding for Creatives' is the most popular.

What is the average episode length on More than a Few Words?

The average episode length on More than a Few Words is 11 minutes.

How often are episodes of More than a Few Words released?

Episodes of More than a Few Words are typically released every 3 days.

When was the first episode of More than a Few Words?

The first episode of More than a Few Words was released on Jan 7, 2010.

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