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More than a Few Words

Lorraine Ball | Digital Toolbox

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A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

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Top 10 More than a Few Words Episodes

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#817 Storming the Castle

More than a Few Words

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02/14/23 • 12 min

From our archive - Originally broadcast on 2/14/2020 enjoy this encore conversation with Matt Nettleton.

Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle. They prepare to battle their way in the door. My coach, sales professional Matt Nettleton says it doesn't have to be that way.

Armed with a series of strategic questions, and a willingness to really listen to the answers, a sales person can actually encourage prospects to lower their defenses and actually invite the sales person in.

KEY TAKEAWAY: Always go into a sales conversation with a list of prepared questions to uncover what a prospect really needs and guide the conversation.

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09/30/21 • 10 min

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There, there's about seven different qualities that are highly associated with someone's credibility, trustworthiness and perception of leadership when it comes to vocal qualities. The research around this astounding.

For example, Duke University did a study of almost 1000 CEOs. They found on the topic of pitch alone, CEOs who had a lower pitch to their voice, had more tenure, commanded larger companies had more perception of credibility and leadership. They also made more money, on average of an additional $180,000 per year.

While vocal tone is hard to change it is not the only element of your voice that can contribute to your success. Other elements, including tempo, which can be learned are can impact perceptions of credibility, leadership, trustworthiness is tempo.

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#739 Better Networking Results

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06/28/22 • 11 min

I love a good networking event. but I know not everybody loves that process. They're often confused and frustrated with how to start the conversation and where to go after they've opened it. Laura Templeton suggests you start by ditching the pitch mentality.

Start by crafting a short "I help" statement. So when someone asks what you do, you an say I help . . . That makes the conversation about your customers not you. The next trick is to have a great set of questions you can use to get the other person talking.

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#769 Branding for Creatives

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09/15/22 • 11 min

This week, I chatted with Claire Gallagher about the unique challenges creatives face as they try to work on their branding. The rest of the world thinks designers have it easy when it comes to developing their marketing, but that isn't true. Claire explains they often have it harder as they get lost in the weeds of the design.

About Claire

She is a designer and a digital strategist. She's focused on helping solo service-based businesses like coaches and creatives show up online and scale their business

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#818 Business Personalities

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02/16/23 • 11 min

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality.

Guest Naomi Garza talks about the importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I've seen start the process of looking at ourselves first - how can our businesses thrive based on what works for US as well as our customers.

How do you do that? Start with your personality, core values and aspirational state.

Learn more about your brand personality https://brandwhisperers.com.au/

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08/04/22 • 11 min

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So you think you've got distractions and can't start a business. Well my guest, Renee Harris has nine children and still found a way to build a six-figure business. How did she balance the demands of a family and the demands of running a business?

Renee explains. " We didn't start with 9 kids when we started a business and just like when you have kids normally you don't get them all at once and normally a business doesn't just fall in your lap. "

She didn't try to do everything at once, focusing on a few things and let the business and the family grow. She built strategies to engage her children in the process and keep them occupied, when she needed to work on the business.

About Renee

She is the founder of MadeOn - a unique handcrafted skincare product line specifically for dry, cracked skin. What started as a simple farmer's market booth has grown into 6-figure online business. She has also raised 9 children along the way, teaching them business skills and strategies to develop a marketable talent that earns them a sustainable income.

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#641 Ecommerce Email

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09/23/21 • 10 min

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There are many elements in a successful ecommerce program, but email is at the top of the list. From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time.

This week, our guest Ivana Radojevic talks about the four types of email you should include in your ecommerce marketing program

1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.

2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart. These emails bring them back to the checkout page.

3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues.

4) The Campaign - These are one time emails with special offers or information, not tied to a particular event.

Want to improve your email game, be sure to listen to the whole episode

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01/07/20 • 9 min

On January 7, 2010 we published the first episode of More than a Few Words on Podbean. We had no idea how where the journey would take us, but we were hoping for a little fun and good conversations along the way.

Today, we are popping the champagne corks as we toast to the first decade. Sam Von Tobel joins Lorraine as she talks about the roots of this popular podcast as where she thinks it will go from her.

KEY TAKEAWAY: Enjoy the show, then listen to a few more, they are short!

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01/10/20 • 11 min

A cold call should really be called a new call because your goals is simply to build a new relationship. Start the conversation with your power presentation. This is short, maybe eight to ten seconds which identifies who you are, what you do, and ultimately, what problem you can help somebody solve.

While you won’t make a sale in ten seconds you need to capture the attention of the other person with a message which will open them up to a longer conversation.

KEY TAKE AWAY -Be prepared for every conversation

Bio

Charlie Cina captivates his audiences and teaches them how to master the right mindset, missions, and moves to reach their personal potential to drive massive revenue. Through his writings, speaking, and consulting, he has built a vast group of followers known as Disciples of Sales.

Charlie believes that the ability to present and persuade are necessary life skills that everyone needs to succeed. He will teach you that your primary responsibility in business is to expose your brand, expose your products, expose your services, and expose your solutions to build long lasting revenue relationships.

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01/21/20 • 12 min

Being a successful business owners depends on lots of things, but this week's guest Henriette Danel says it starts with just three things. Mindset, Strategy and Action.

In this episode, she explores how these elements build on each other as you develop a strategy to attract new customers and grow your business.

More than a Few Words is part of the Digital Toolbox from Roundpeg.

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