More than a Few Words

There, there's about seven different qualities that are highly associated with someone's credibility, trustworthiness and perception of leadership when it comes to vocal qualities. The research around this astounding.

For example, Duke University did a study of almost 1000 CEOs. They found on the topic of pitch alone, CEOs who had a lower pitch to their voice, had more tenure, commanded larger companies had more perception of credibility and leadership. They also made more money, on average of an additional $180,000 per year.

While vocal tone is hard to change it is not the only element of your voice that can contribute to your success. Other elements, including tempo, which can be learned are can impact perceptions of credibility, leadership, trustworthiness is tempo.

So you think you've got distractions and can't start a business. Well my guest, Renee Harris has nine children and still found a way to build a six-figure business. How did she balance the demands of a family and the demands of running a business?

Renee explains. " We didn't start with 9 kids when we started a business and just like when you have kids normally you don't get them all at once and normally a business doesn't just fall in your lap. "

She didn't try to do everything at once, focusing on a few things and let the business and the family grow. She built strategies to engage her children in the process and keep them occupied, when she needed to work on the business.

About Renee

She is the founder of MadeOn - a unique handcrafted skincare product line specifically for dry, cracked skin. What started as a simple farmer's market booth has grown into 6-figure online business.
She has also raised 9 children along the way, teaching them business skills and strategies to develop a marketable talent that earns them a sustainable income.

From our archive - Originally broadcast on 2/14/2020 enjoy this encore conversation with Matt Nettleton.

Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle. They prepare to battle their way in the door. My coach, sales professional Matt Nettleton says it doesn't have to be that way.

Armed with a series of strategic questions, and a willingness to really listen to the answers, a sales person can actually encourage prospects to lower their defenses and actually invite the sales person in.

KEY TAKEAWAY: Always go into a sales conversation with a list of prepared questions to uncover what a prospect really needs and guide the conversation.

There are many elements in a successful ecommerce program, but email is at the top of the list. From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time.

This week, our guest Ivana Radojevic talks about the four types of email you should include in your ecommerce marketing program

1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.

2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart. These emails bring them back to the checkout page.

3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues.

4) The Campaign - These are one time emails with special offers or information, not tied to a particular event.

Want to improve your email game, be sure to listen to the whole episode

I had so much fun chatting with Amy Singleton, about building authority with authentic content. Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency.

Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand out in a world inundated with AI-generated content.

Understanding Google's Desires

As we kick off our conversation, Amy emphasizes the importance of understanding what Google truly wants. "Google wants things that are fast, relevant, and profitable," she explains. The search engine giant aims to provide users with quick, accurate answers to their queries, fostering repeat engagement and loyalty.

Crafting Relevant Content

So, how can businesses ensure their content resonates with Google's algorithms? Amy suggests several strategies, starting with optimizing Google business profiles and local listings. Consistency across these platforms builds credibility and trust, key factors in Google's ranking system.

Additionally, Amy highlights the significance of backend structures, such as schema markup and metadata, in enhancing a website's visibility. By providing clear signals about the content's relevance, businesses can improve their chances of appearing in relevant search results.

Answering the Right Questions

Understanding user intent is crucial in crafting effective content. Amy illustrates this point with an anecdote about a successful blog post on her previous company's website. Despite its seemingly mundane topic—how much painters make per hour—the article addressed a common query among homeowners, driving significant traffic to the site.

Embracing Authenticity

In a landscape saturated with AI-generated content, authenticity emerges as a competitive advantage. While AI can offer valuable insights and inspiration, Amy emphasizes the importance of infusing content with a human touch. Whether through storytelling or personalization, businesses can create a unique connection with their audience.

Building Authority

To further assert relevance and authority, Amy recommends leveraging press releases and securing backlinks from reputable sources. These tactics not only enhance a website's credibility but also demonstrate its expertise within its niche.

A Call to Action

As our conversation draws to a close, Amy extends a generous offer to our audience: a complimentary website audit to identify areas of opportunity and improvement. This gesture exemplifies her commitment to supporting businesses on their digital journey.

Conclusion

These days, it is all about authenticity and relevance. When you understand Google's preferences and create content to match their strategy you can navigate the complexities of organic marketing with confidence. As Amy Singleton reminds us, success lies not in mimicking AI-generated content but in harnessing the power of human connection to engage and inspire.