More than a Few Words - #579 Generate Leads with LinkedIn

#579 Generate Leads with LinkedIn

04/01/21 • 9 min

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When it comes to generating leads from LinkedIn, our guest Susan MacConnell thinks most people make several critical mistakes.

1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match.

2 - Taking the same approach to everyone with a generic greeting message as you reach out. But everyone is different spend a little time to learn something about them and use that piece of information in your initial message

Susan MacConnell

Susan is a LinkedIn & sales performance coach & CEO The Client Hunter and President of Diversified Sales Solutions and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.

When it comes to generating leads from LinkedIn, our guest Susan MacConnell thinks most people make several critical mistakes.

1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match.

Susan MacConnell

Previous Episode

#578 Blow Up Your Website

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.

Every time I turn around, there's some new, cool, interesting marketing tool. But who has time to test them all? So if you are like me, and you have limited time and want to get the biggest bang for your marketing buck the best thing to do is to go back to the basics.

Start with your website. It is your digital home base. Everything you do online should run through your website, email marketing, online advertising, and social media. Because your website is so important, it is critical that you are well represented with a strong great looking website.

To do that, you should consider blowing up your outdated design. Trade it in for one with a more modern design and updated information. It should be more user friendly and conducive to starting conversations.

If you're looking for some inspiration, check out the Roundpeg web design portfolio

Next Episode

#580 Go Where Your Customers Are

Social media is about engagement. This is something businesses forget when they start to use it as a broadcast tool. Just because you're posting information out there doesn't mean that anyone is actually paying attention.

So one of the most important things you can do to get the most out of your social media is to pay attention to your engagement numbers. Are people liking, sharing and commenting on your content? Are they interacting with you?

If they're not, it's a good time to stop and change your approach. Create more content designed to engage people. Ask questions, comment on content other people are sharing. If you do that, and you still aren't getting the response you are hoping for, it is possible that you're trying to talk to the wrong audience.

While Facebook has the most monthly active users, your product may or may not fit there. As you're planning your strategy and evaluating your results look at who's on the platform and decide if this is the right place for you to be talking about your business.

If you'd like to learn more about starting your social media strategy, be sure to hop over to the Digital Toolbox