The Marketing Book Podcast
Douglas Burdett
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Top 10 The Marketing Book Podcast Episodes
Goodpods has curated a list of the 10 best The Marketing Book Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Marketing Book Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Marketing Book Podcast episode by adding your comments to the episode page.
367 Can't Sell Won't Sell by Steve Harrison
The Marketing Book Podcast
01/21/22 • 68 min
Can't Sell Won't Sell: Advertising, Politics and Culture Wars. Why Adland Has Stopped Selling and Started Saving the World by Steve Harrison
About the Book:
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness." And our politics are to blame.
We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world.
But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them?
Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy?
Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
About the Author:
According to Wikipedia, “Steve Harrison is a British copywriter, creative director and author who is regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation. He has won more Cannes Lions awards than any other Creative Director in the World.”
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) on either side of starting his own agency, Harrison Troughton Wunderman (HTW).
He has also authored Changing the World Is the Only Fit Work for a Grown Man; How to Write Better Copy; and How to Do Better Creative Work.
And, interesting fact - he has a doctorate in American history!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/cant-sell-wont-sell-steve-harrison
2 Listeners
286 Content Marketing for PR by Trevor Young
The Marketing Book Podcast
07/03/20 • 67 min
"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young
Are you struggling to cut through the noise and convey your message to the marketplace?
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.
Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand.
In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
- Humanize your company or organization
- Deepen the connection your brand has with consumers
- Grow your influence within the industry you operate
- Build familiarity and trust in the marketplace
- Connect with the people who influence your clients and customers
- Increase new business leads and sales
- Reduce the customer’s buying cycle
- Make paid-for advertising work harder
Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world.
Click here for episode website page with links...
https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr
1 Listener
358 Lies, Damned Lies, and Marketing by Atul Minocha
The Marketing Book Podcast
11/19/21 • 83 min
Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha
About the Book:
When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact).
Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated.
Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.
He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience.
Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.
About the Author:
Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans.
With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology.
Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.
And, interesting fact: he’s a big Pink Floyd fan!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/damned-lies-marketing-atul-minocha
1 Listener
366 Leading the Customer Experience by Brad Cleveland
The Marketing Book Podcast
01/14/22 • 71 min
Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Brad Cleveland
About the Book:
Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services, and technologies such as AI and mobile.
Failing to build the necessary strategy, culture, and processes, they suffer from high costs, dissatisfied customers, and brand damage.
The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results.
It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way.
Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors.
The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing, or aspiring to better understand the customer experience.
About the Author:
Brad Cleveland is known globally as one of today’s foremost experts in customer strategy and management.
A sought-after consultant and speaker, he has worked in 45 of the 50 U.S. states and over 60 countries, and his clients have included many of today’s service leaders like Apple, American Express, and AT&T (and those are just some of the A’s on his client list). He’s also advised governments in the United States, Australia, and Canada.
Brad’s books and articles have been translated into over a dozen languages, and he is an instructor for LinkedIn Learning with featured courses on customer strategy and management, customer service leadership, and customer experience leadership.
He has appeared in The Wall Street Journal, Fast Company, Inc. Magazine, Forbes, U.S. News and World Report, CNN Money, the Los Angeles Times, Washington Post, Financial Times, and the New York Times, as well as on major television networks (PBS, CNBC, Fox, MSNBC, and others), and NPR’s All Things Considered.
Brad was a founding partner and former CEO of the International Customer Management Institute (ICMI) now part of London-based Informa plc.
And interesting facts – he is a licensed pilot, he once flew on the Concorde from London to New York, and he read the draft version of this book out loud to his wife and daughter for 10 hours straight while on a road trip!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/leading-customer-experience-brad-cleveland
1 Listener
474 The AI Playbook by Eric Siegel
The Marketing Book Podcast
02/09/24 • 82 min
The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel
ABOUT THE BOOK:
In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it.
The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch.
Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value.
What's missing? A specialized business practice suitable for wide adoption.
In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.
He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms.
This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals.
Beyond detailing the practice, this book also upskills business professionals—painlessly.
It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end.
This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations.
These essentials make or break each initiative—getting them right paves the way for machine learning's value-driven deployment.
A note from the author:
What kind of AI does this book cover? The buzzword AI can mean many things, but this book is about machine learning, which is a central basis for—and what many mean by—AI. To be specific, this book covers the most vital use cases of machine learning, those designed to improve a wide range of business operations.
ABOUT THE AUTHOR:
Eric Siegel, Ph.D. is a leading consultant and former Columbia University professor who helps companies deploy machine learning.
He is the founder of the long-running Machine Learning Week conference series, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times, and a frequent keynote speaker.
His previous book is the bestselling "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," which has been used in courses at hundreds of universities and was featured on episode 74 of The Marketing Book Podcast in 2016.
Eric’s interdisciplinary work bridges the stubborn technology/business gap. At Columbia, he won the Distinguished Faculty award when teaching graduate computer science courses in ML and AI. Later, he served as a business school professor at the University of Virginia Darden School of Business.
Eric's many media appearances include Bloomberg TV and Radio, Business News Network (Canada), Israel National Radio, NPR Marketplace, Radio National (Australia), Businessweek, CBS MoneyWatch, The European Business Review, The Financial Times, Forbes, Harvard Business Review, The Huffington Post, The New York Times, Newsweek, Scientific American, The Wall Street Journal, and The Washington Post.
And, interesting fact – he is a dancing machine!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/ai-playbook-eric-siegel
1 Listener
479 The Brand Benefits Playbook by Allen Weiss
The Marketing Book Podcast
03/15/24 • 68 min
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis
ABOUT THE BOOK:
From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented.
Customers also care less about the features of your product—what it has—than about its benefits—what it does for them.
While this sounds like common sense, shockingly few organizations actually conduct business this way.
Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that.
In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model.
This focus on customer benefits will teach organizations:
- What market they are in (or could be operating in)
- How customers perceive their brand (and that of their competitors) in terms of benefits
- The most effective way to segment a market and position a brand in terms of benefits
- How to deliver benefits throughout the customer journey
- How a focus on benefits facilitates growth
Evidence-based, integrated, and simple, this innovative approach can be applied to all markets—and ensures that any brand can deliver the benefits its customers truly want.
ABOUT THE AUTHOR:
Allen Weiss, PhD, is the founder and CEO of MarketingProfs, LLC, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.
He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies.
His work can be seen in tech brands including Intel and Texas Instruments, and categories like banks and insurance companies.
And, interesting facts - he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd Bonnie Raitt, and Kenny Loggins!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/brand-benefits-playbook-allen-weiss
1 Listener
299 The Sticking Point Solution by Jay Abraham
The Marketing Book Podcast
10/02/20 • 55 min
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth by Jay Abraham
Businesses can plateau, stall, or stagnate...without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and executives often focus on the wrong things and don't know how to solve the problems that get their businesses stuck.
The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth.
To achieve this, Jay will help you to identify the nine "sticking points." They are:
- stuck losing out to competitors instead of taking the lead in their marketplaces
- stuck at low levels of sales instead of selling wisely and selling more
- stuck with erratic sales volume instead of thinking strategically and systematically about their businesses
- stuck failing to strategize instead of managing their efforts wisely
- stuck with high overhead and costs instead of leveraging the assets of other companies, including the competition
- stuck with doing more of what doesn't work instead of innovating and trying new approaches
- stuck by getting marginalized and commoditized in the marketplace instead of becoming distinctive in their fields
- stuck with antiquated, mediocre marketing instead of using what works today
- stuck trying to do everything themselves instead of leveraging the talents of other individuals and organizations
Whether businesses are afflicted by one, two, or all nine of these sticking points listed above, the result is the same: the owners, executives, or entrepreneurs are not achieving all of the growth, success, and prosperity they deserve. Unlocking that true potential is the impetus for The Sticking Point Solution.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/sticking-point-solution-jay-abraham
1 Listener
287 Advertising for Skeptics by Bob Hoffman
The Marketing Book Podcast
07/10/20 • 61 min
"Advertising for Skeptics" by Bob Hoffman
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.
Click here for episode website page with links...
https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman
1 Listener
310 Unfiltered Marketing by Stephen Denny
The Marketing Book Podcast
12/18/20 • 86 min
Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.
As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR.
Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams.
How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.
Drawing on four years of global research, Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty.
To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values).
Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.
Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/unfiltered-marketing-stephen-denny
1 Listener
482 Designing Brand Identity by Rob Meyerson
The Marketing Book Podcast
04/05/24 • 82 min
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson
ABOUT THE BOOK:
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.
It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless.
Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.
The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today.
This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands.
With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.
Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes:
- Over 100 branding subjects, checklists, tools, and diagrams
- More than 50 all-new case studies that describe goals, processes, strategies, solutions, and results
- New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
- Additional examples of the best/most important branding and design work of the past few years
- Over 700 illustrations of brand touchpoints
- More than 400 quotes from branding experts, CEOs, and design gurus
Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource.
From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
ABOUT THE AUTHOR:
Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.
Before founding Heirloom, Rob’s roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.
His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart.
An experienced namer, Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.
Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.
And, interesting fact – he’s 6 feet 5 inches tall!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/designing-brand-identity-rob-meyerson
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FAQ
How many episodes does The Marketing Book Podcast have?
The Marketing Book Podcast currently has 586 episodes available.
What topics does The Marketing Book Podcast cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Digitalmarketing, Socialmedia, Sales and Business.
What is the most popular episode on The Marketing Book Podcast?
The episode title '367 Can't Sell Won't Sell by Steve Harrison' is the most popular.
What is the average episode length on The Marketing Book Podcast?
The average episode length on The Marketing Book Podcast is 56 minutes.
How often are episodes of The Marketing Book Podcast released?
Episodes of The Marketing Book Podcast are typically released every 7 days.
When was the first episode of The Marketing Book Podcast?
The first episode of The Marketing Book Podcast was released on Jan 25, 2015.
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