The Marketing Book Podcast
Douglas Burdett
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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Top 10 The Marketing Book Podcast Episodes
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367 Can't Sell Won't Sell by Steve Harrison
The Marketing Book Podcast
01/21/22 • 68 min
Can't Sell Won't Sell: Advertising, Politics and Culture Wars. Why Adland Has Stopped Selling and Started Saving the World by Steve Harrison
About the Book:
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness." And our politics are to blame.
We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world.
But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them?
Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy?
Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
About the Author:
According to Wikipedia, “Steve Harrison is a British copywriter, creative director and author who is regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation. He has won more Cannes Lions awards than any other Creative Director in the World.”
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) on either side of starting his own agency, Harrison Troughton Wunderman (HTW).
He has also authored Changing the World Is the Only Fit Work for a Grown Man; How to Write Better Copy; and How to Do Better Creative Work.
And, interesting fact - he has a doctorate in American history!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/cant-sell-wont-sell-steve-harrison
2 Listeners

285 How to Sell In Place by Tom Searcy
The Marketing Book Podcast
06/26/20 • 61 min
"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore
Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face?
Business changes were already occurring in sales, but are now accelerated. In a world of corporate travel restrictions, global concerns about meetings, and the always diminishing availability of time, face-to-face selling has been constricted like never before. The genie is out of the bottle and it is not going back.
Selling at distance is a must-have capability. Proficiency will separate the highest level of performers from all other salespeople.
How to Sell In Place changes the way in which professional salespeople reach new prospects, sell value, and close large sales. With over 15 years of closing tens of millions of dollars of business-to-business sales without meeting customers face-to-face, Carajane Moore and Tom Searcy have developed a highly refined and very successful process.
This process is designed for landing larger, complex sales, using the available technology, and some important changes to the way you have sold in the past.
Selling in place is now the way to achieve the most efficient and highest-producing sales results.
Click here for show notes and links...
https://www.salesartillery.com/marketing-book-podcast/tom-searcy-how-sell-place
1 Listener

221 Conversational Marketing by David Cancel
The Marketing Book Podcast
04/05/19 • 55 min
5.0
Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt
Click here to view the show notes!
https://www.salesartillery.com/marketing-book-podcast/conversational-marketing-david-cancel
Real-time conversations turn leads into customers
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.
Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:
Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
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Ann Handley: Authors in Quarantine Getting Cocktails
The Marketing Book Podcast
07/02/20 • 41 min
Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more!
Cheers!
Click here for episode website page and links...
https://www.salesartillery.com/authors-quarantine-cocktails/ann-handley
1 Listener

Rebecca Geier: Authors in Quarantine Getting Cocktails
The Marketing Book Podcast
06/30/20 • 44 min
Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more!
Cheers!
Click here for show notes and links...
https://www.salesartillery.com/authors-quarantine-cocktails/rebecca-geier
1 Listener

Mathew Sweezey: Authors in Quarantine Getting Cocktails
The Marketing Book Podcast
06/29/20 • 49 min
Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more!
Cheers!
Click here for show notes and links...
https://www.salesartillery.com/authors-quarantine-cocktails/mathew-sweezey
1 Listener

287 Advertising for Skeptics by Bob Hoffman
The Marketing Book Podcast
07/10/20 • 61 min
"Advertising for Skeptics" by Bob Hoffman
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.
Click here for episode website page with links...
https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman
1 Listener

Pamela Wilson: Authors in Quarantine Getting Cocktails
The Marketing Book Podcast
05/17/20 • 37 min
Author Pamela Wilson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
Previously on The Marketing Book Podcast to discuss her book, "Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish," content marketing expert Pamela Wilson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with her margarita-mixing, motorcycle-riding husband, why savvy marketers are focusing on their content more now, and what her next book might be about. Cheers!
Click here for show notes...
https://www.salesartillery.com/authors-quarantine-cocktails/pamela-wilson
1 Listener

286 Content Marketing for PR by Trevor Young
The Marketing Book Podcast
07/03/20 • 67 min
"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young
Are you struggling to cut through the noise and convey your message to the marketplace?
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.
Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand.
In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
- Humanize your company or organization
- Deepen the connection your brand has with consumers
- Grow your influence within the industry you operate
- Build familiarity and trust in the marketplace
- Connect with the people who influence your clients and customers
- Increase new business leads and sales
- Reduce the customer’s buying cycle
- Make paid-for advertising work harder
Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world.
Click here for episode website page with links...
https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr
1 Listener

Gini Dietrich: Authors in Quarantine Getting Cocktails
The Marketing Book Podcast
07/01/20 • 40 min
Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."
Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini Dietrich joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, 100+ days in isolation with her husband and 7-year-old daughter, the outdated perception of public relations, the PESO model, and much more!
Cheers!
Click here for episode website page and links...
https://www.salesartillery.com/authors-quarantine-cocktails/gini-dietrich
1 Listener
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FAQ
How many episodes does The Marketing Book Podcast have?
The Marketing Book Podcast currently has 508 episodes available.
What topics does The Marketing Book Podcast cover?
The podcast is about Sales, Business, Entrepreneurship and Marketing.
What is the most popular episode on The Marketing Book Podcast?
The episode title '367 Can't Sell Won't Sell by Steve Harrison' is the most popular with 2 listens and 1 ratings.
What is the average episode length on The Marketing Book Podcast?
The average episode length on The Marketing Book Podcast is 54 minutes.
How often are episodes of The Marketing Book Podcast released?
Episodes of The Marketing Book Podcast are typically released every 7 days.
When was the first episode of The Marketing Book Podcast?
The first episode of The Marketing Book Podcast was released on Jan 25, 2015.
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