It's Time: I'm Going to Retire

05/29/24 • 4 min

1 Listener

Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales.

Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!

Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!

Previous Episode

489 The Content Entrepreneur by Joe Pulizzi

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends

ABOUT THE BOOK:

From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business.

In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.

The Content Entrepreneur walks you through the entire content creation process, showing you how to:

Start and set up your content business
How to choose your content niche and platform
Which technology to choose (including leveraging AI)
Strategies to build and keep a loyal audience
How to repurpose your content
Create a marketing plan for the long run
Generate multiple forms of revenue
Plan for long-term growth
Set the right goals for your business and family situation

This comprehensive guide includes over 40 chapters from 33 of the leading content experts on the planet ranging from audience building to revenue generation.

The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you’ve always dreamed of.

ABOUT THE AUTHOR:

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine .

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.

He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.

And, interesting fact – he is now a member of a VERY exclusive club - The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-entrepreneur-joe-pulizzi

Next Episode

490 Inside The Black Box by Bob Hoffman

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman

ABOUT THE BOOK:

In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted.

Not for the usual reason - their advertising stinks - but for another, darker reason. They have been cheated, conned, and robbed.

It has been clear for about a decade that a great deal of online advertising is crooked. It is a black box. Money goes in and nobody knows what comes out.

Between ad fraud, made for advertising sites, hidden middleman fees, crooked publishers, unreliable data, unreliable reports, viewability issues, click fraud, false attribution, consumer inattention, and the utter lack of transparency, advertisers are being fucked blind.

The book should be of particular value to executives (like CEOs and CFOs) who cross their fingers and hope their marketing people know what they're talking about (Spoiler alert: They don't.)

It's also for marketing people who believe their suppliers give them accurate information (Spoiler alert: They don’t.)

It's also for media buyers who think they know what they're buying (Spoiler alert: They don't.)

It is written in simple English, so you don't have to be a tech-head to get it.

And, best of all – the book is free!

ABOUT THE AUTHOR:

Bob Hoffman is the author of several best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.

His books include:

Marketing Stinx
ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
Advertising for Skeptics
Laughing at Advertising
BadMen: How Advertising Went From A Minor Annoyance To A Major Menace AND
Marketers Are From Mars, Consumers Are From New Jersey

... all of which have been featured on The Marketing Book Podcast. He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

And, interesting fact – he is now a member of a VERY exclusive club with 3 other authors - The Marketing Book Podcast 7-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/inside-black-box-bob-hoffman