
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
If you're fed up with the non-stop solopreneur grind... I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!


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01: Getting the most of the Get Fired Up and Focused Podcast
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
08/14/15 • 23 min
Ever wish a productivity expert would swoop in and help you create more ease and less stress in your biz?
How about if a life coach would give you a {loving} kick in the pants when you’re procrastinating and can’t seem to get yourself into action?
And then a business strategist could help you design your business completely around your desired lifestyle... and with an action plan that turns your To-Do list into an It’s DONE list?
You Get Laser Focus, Turbocharged Productivity, and Bigger Results FASTER with The Fired Up & Focused Challenge.
You’ll get excited about your business again – because you’ll kiss stress and busywork goodbye. You’ll be doing the right things ... at the right time ... the right way.
Connect with Me:
- Instagram: @racheal.cook
- TikTok: @rachealcookmba
- LinkedIn: @rachealcook
- YouTube: @the_ceo_collective
- Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!

1 Listener

Run Your Week Like a CEO
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
01/20/22 • 42 min
Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work daily in our business can become a distraction. Then at the end of the week, we realize we haven’t made progress on those high-priority tasks that will truly move your business forward. In this episode, we’re talking about how you can run your week like a CEO and make those higher-value tasks a priority.
On this episode of Promote Yourself to CEO:
4:33 - My model calendar approach. It’s essentially time blocking specific types of tasks, but here are the details of how I do it.
16:56 - Your CEO date. This is the time on your calendar when you’re checking in with your business.
26:49 - Asking yourself where you need support and self-care this week. Why did I include it in the CEO planner?
29:17 - Sticking to what you just mapped out for the week. The CEO Score really comes in handy, and I break down what it’s all about.
36:26 - A weekly review, starting with wins. It also helps track any recurring problems so you can nip them in the bud.
38:57 - Quickly recapping my top 5 things to run your week like a CEO.
Show Links
- The CEO Collective
- The CEO Planner
- “How a model calendar helps me work just 25 hours a week!”
- “What Is Your Role as CEO?”
- CEO Date Checklist
- “How to Track Your Productivity with an Entrepreneur Scorecard”
- Racheal on Instagram
Connect with Me:
- Instagram: @racheal.cook
- TikTok: @rachealcookmba
- LinkedIn: @rachealcook
- YouTube: @the_ceo_collective
- Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!

1 Listener

Limited Series! Part 1 - The Growth Paradox
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
02/16/24 • 67 min
For one week only, we are sharing the live 90 Day CEO Sustainable Success Series with you here on the podcast!
For small business owners ready to grow – what comes first – growth at all costs or stabilize then scale?
It’s easy to believe that more revenue solves all business problems. But growth at all costs creates more chaos and leaves the business owner feeling out of control.
Research shows that small businesses fail to grow when the business owner feels out of control.
In the first live training, we are diving deep into the research behind the sustainable scale stack – a set of proven tools that help business owners regain control over their business.
Watch the video version on-demand.
Apply to The CEO Collective.
The CEO Collective is a 12-month immersive mentorship meets mastermind experience for women entrepreneurs who are ready to sustainably scale and step into the role of CEO. Applications are currently open for the next cohort until Friday February 23rd, 2024!

Limited Series! Part 3 - What Would CEO You Do?
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
02/16/24 • 59 min
CEO doesn’t mean Chief Everything Officer!
When we start our businesses, it’s a one-woman show. We are the marketing team, the sales department, and the bookkeeper. We are used to rolling up our sleeves and just figuring it all out!
But as the saying goes “What got you here won’t get you there!”
Continuing to be the Chief Everything Officer will not only make you the bottleneck in your business but will create a ceiling that limits your growth potential.
In this live training, we’ll share the top mindset shifts and CEO habits that our CEOs embraced as they said yes to building a more sustainable business, 90 days at a time.
Watch the video version on-demand.
Apply to The CEO Collective.
The CEO Collective is a 12-month immersive mentorship meets mastermind experience for women entrepreneurs who are ready to sustainably scale and step into the role of CEO. Applications are currently open for the next cohort until Friday February 23rd, 2024!

Limited Series! Part 2 - Quiet Scaling
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
02/16/24 • 68 min
Entrepreneurs earning 10x more aren’t working 10x harder. They are working smarter.
Hustle culture has many small business owners convinced that if only they could just do MORE, that their business results would explode.
This mindset has trapped many in the weeds of their business, constantly looking for the next silver bullet tip or trick that will explode their growth. After a year or two – they are burned out and stressed out.
In this live training, we are walking through our research backed and client proven 90 Day CEO Operating System®️ growth framework for more ease and less stress in your business.
Watch the video version on-demand.
Apply to The CEO Collective.
The CEO Collective is a 12-month immersive mentorship meets mastermind experience for women entrepreneurs who are ready to sustainably scale and step into the role of CEO. Applications are currently open for the next cohort until Friday February 23rd, 2024!

How to Bridge the Gap Between Your 90-Day and 12-Month Plans
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
11/23/23 • 38 min
Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works?
Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life.
So, how do you bridge that gap between your quarterly plans and yearly goals? In this episode of the Promote Yourself to CEO podcast, you’ll learn how to take your goals for the next year and turn them into an achievable plan. I’ll teach you the difference between process and project goals, the critical systems you need to make it all work, and examples of where you might need to shore up your business.
On this episode of Promote Yourself to CEO:
5:19 - What type of goals are you setting for your business? There’s a difference between process goals and project goals.
10:43 - Many small business owners are doing project goals they think will grow their business. Ask yourself these two questions when it comes to your goals.
15:00 - Is your business leaking anywhere? Do an audit to see where you need to plug the gaps.
22:35 - Make sure you have these three systems dialed in for all your offers so that you (and your team) succeed without burnout.
26:50 - What can happen if you don’t implement these systems in your business before adding new things?
29:54 - Here’s an example of a project versus process goal within my business. It enables me to take this next step with The CEO Collective I’ve been working on behind the scenes.
Mentioned in How to Bridge the Gap Between Your 90-Day and 12-Month Plans
- Plan Your Best Year Ever Challenge
- 90-Day CEO Operating System
- The CEO Collective
- Racheal on Instagram and TikTok
- Rate and review on Apple Podcasts
Connect with Me:
- Instagram: @racheal.cook
- TikTok: @rachealcookmba
- LinkedIn: @rachealcook
- YouTube: @the_ceo_collective
- Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!

CEO Level Boundaries with Heather Chauvin
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
07/29/21 • 42 min
Have you ever told yourself you’ll make time to do something when your life calms down a bit? Did you promise to start focusing on your health, go work out, practice more self-care, and so on when you have the space to fit it into your schedule? Then you need to listen to this special episode with my business friend, podcast host, and author, Heather Chauvin. In our conversation, she and I talk about why you must stop putting yourself on hold and why the time to prioritize your needs is now.
On this episode of Promote Yourself to CEO:
7:08 - Heather describes what led to her changing perspective for how she wanted to show up in life and business.
13:21 - Heather makes a surprising claim about her ordeal with cancer and her health today.
15:53 - Instead of focusing on money, Heather now filters everything she does and allows in her life based on this concept.
18:59 - Why did Heather have to remove herself from “mom culture”?
22:18 - Heather discusses the mindset shift that finally ended her struggle to embody the concept of feeling good.
25:48 - It can be hard to reprogram yourself, but you’ve probably seen people everywhere discuss this process as a way to get there.
29:00 - What are some simple things Heather recommends to start with that can add up and make an impact on your stress levels over time?
32:43 - Pay attention to gender roles. Heather describes her difficult time loosening her grip on domestic duties.
38:39 - How does over-mothering, over-nurturing, or over-delivering show up in your personal life and business?
Show Links
- Heather Chauvin
- Dying to Be a Good Mother by Heather Chauvin
- Heather on Instagram
- Mom Is In Control podcast
Connect with Me:
- Instagram: @racheal.cook
- TikTok: @rachealcookmba
- LinkedIn: @rachealcook
- YouTube: @the_ceo_collective
- Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!

Going From Reactive to Proactive In Your Business with Andrea Bentschneider
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
08/24/23 • 35 min
Are you running your business on a wing and a prayer? Meaning, you don’t have a plan for what to do next in your business?
Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She’s been featured on international TV shows and is a sought-after guest on German media.
But when she first joined The CEO Collective, her business and marketing strategy was winging it. She didn’t have consistent demand for her services, so she would have to hire and let go staff as demand went up and down, respectively. And she ended up in the feast and famine cycle because of it.
Things have turned around for Andrea now, but how? Today on the Promote Yourself to CEO podcast, we continue our entrepreneurial poverty and hustle culture series.
In this episode, Andrea will share how being clear on how you’re going to market your business, and being consistent with it, is a complete game changer. You’ll shift from reacting all the time to knowing what the right next steps are so you can move your business forward.
On this episode of Promote Yourself to CEO:
1:19 - What are some signs that you’re winging it instead of being proactive in your business?
6:05 - Andrea talks about how long she’s been in business and what it looked like prior to joining The CEO Collective.
10:53 - Andrea explains what she found inside the membership that she couldn’t find elsewhere.
15:03 - What’s the one gap that still exists in Andrea’s marketing? She also reveals the answer to a question I answered that finalized her decision to join.
17:40 - Andrea has had some major media coverage as she’s gotten more proactive this year. She discusses some big visibility opportunities that started showing up for her.
21:00 - What were some of the little things Andrea did to help her land marketing opportunities?
27:35 - Here’s the one question Andrea asks herself whenever she’s hesitating about doing something. She also shares what she’d say to anyone considering joining.
Mentioned in Going From Reactive to Proactive In Your Business with Andrea Bentschneider
- Beyond History
- The CEO Retreat
- The CEO Collective
- Racheal on Instagram and TikTok
- Rate and review on Apple Podcasts
Connect with Me:
- Instagram: @racheal.cook
- TikTok: @rachealcookmba
- LinkedIn: @rachealcook
- YouTube: @the_ceo_collective
- Website: The CEO Collective
Subscribe & Review:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!
🎤 Thanks for listening! I'll see you next week!

The Simple, SUSTAINABLE Success System Every Entrepreneur Should Know
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
02/09/21 • 20 min

Limited Series! Part 4 - Promote Yourself to CEO
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
02/16/24 • 53 min
Say YES! to a full year of business mastery inside The CEO Collective.
Ready to fully implement and integrate our proven 90 Day CEO Operating System into your business?
During this live Open House, Racheal and our incredible mentor team will share an in-depth look at the experience working directly with us inside The CEO Collective and answer your biggest questions about taking the next step with us towards being a fully supported CEO.
Watch the video version on-demand.
Apply to The CEO Collective.
The CEO Collective is a 12-month immersive mentorship meets mastermind experience for women entrepreneurs who are ready to sustainably scale and step into the role of CEO. Applications are currently open for the next cohort until Friday February 23rd, 2024!
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FAQ
How many episodes does Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs have?
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs currently has 450 episodes available.
What topics does Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs cover?
The podcast is about Marketing, Management, Entrepreneurship, Online Business, Podcasts, Small Business, Business Growth, Sales and Business.
What is the most popular episode on Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs?
The episode title '01: Getting the most of the Get Fired Up and Focused Podcast' is the most popular.
What is the average episode length on Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs?
The average episode length on Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs is 33 minutes.
How often are episodes of Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs released?
Episodes of Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs are typically released every 7 days.
When was the first episode of Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs?
The first episode of Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs was released on Aug 14, 2015.
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