The Self-Employed Life

• Take the Self-Doubt Survey
• Self-Employed Newsletter
• Website
• Books
• Watch my TEDx LincolnSquare video and please share!

• The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!
• Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.
• Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

If you're anything like me, maybe you've thought about legacy as what you leave behind. Sure, it is that. But legacy is also your link to the future of your business and perhaps more importantly, it's the connection to your business that your customers want to feel today. In this episode, I explain the importance of legacy for your business and share four key points about legacy. Don't overlook the importance of legacy. It's about way more than the past.

Contact Jeffrey –

• Take the Self-Doubt Survey
• Website
• Books
• Watch my TEDx LincolnSquare video and please share!

Valuable resources to help you –

• The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!
• Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.
• Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

You better believe it! Lady GaGa knows how to build customer loyalty with values and meaning. Beyond her exceptional ability to stand up and stand out, Lady GaGa gets how to step way outside of what is to create something new and exciting consistently. Today we’re talking about how Lady Gag turns followers into fanatics.

Jackie Huba is a keynote speaker and the author of three books on customer loyalty: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message.

Jackie is a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A TEDx speaker, who's work is featured in the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM, resides in Austin, Texas and as you'll hear an exceptional communicator.

Highlights - Leading with values Building customer loyalty The 80/20 rule reinterpreted Inspiring your marketing creativity Making your customers feel like rock stars

Resources - Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business When You're Marketing Yourself and Your Talent. Register here[cwwebinar.com] or text warrior to number 33444 to unleash your creative thinking to propel your business forward.

Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! http://tr.grammarly.com/SHQD

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Guest Contact - Website: http://jackiehuba.com/ Twitter: https://twitter.com/jackiehuba Facebook: https://www.facebook.com/JackieHubaAuthor/ LinkedIn: https://www.linkedin.com/in/jackiehuba Books: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics http://amzn.to/1Vwtl3J

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce http://amzn.to/1VU99Zu

Citizen Marketers: When People Are the Message by Jackie Huba, Ben McConnell http://amzn.to/1MSN3UF

Mentions - Poke the Box: When Was the Last Time You Did Something for the First Time? http://amzn.to/1WlD8Zb Seth Godin

Steelers Fan Club of Austin https://www.facebook.com/SteelersAustin/

Taylor Swift http://taylorswift.com/

Maker's Mark https://www.makersmark.com/

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10Value)

Lady Trinity Warrior Quote - “Today obscurity is the enemy.”

As self-employed business owners, we often have to consider our consumers’ mindsets and beliefs in order to sell a product or service. But there is a different way to think about consumers. Once you do – especially if you’re a coach, consultant, trainer, or health expert – this could really change your business. Today, I speak with Tara Nicholle Kirke about transformational consumers and transformational makers. She explains that the majority of consumers are in a transformational state, facing big-picture problems but struggling to make changes to solve them. The number one challenge they have is not understanding what they need to do to change the problems in their lives. But if we consider ourselves “transformational makers” as much as “business owners,” we can provide ways to help consumers make the transformation from their pain to their bliss.

Tara-Nicholle Kirke is a globally-recognized author, transformation expert, and spiritual strategist. She helps smart, successful people reach their potential and start living their Big Dreams, by undoing their self-sabotage patterns. As the founder of SoulTour, Tara has taught over 50,000 people how to stop hiding their light with her Self-Mastery Method toolkit which draws from neurobiology, depth psychology and spiritual law. Tara also wrote the authoritative book on transformational business and has been featured in Forbes, Harvard Business Review, and The New York Times. Business Insider called her the #1 woman Silicon Valley tech companies should add to their boards.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com.

Tara-Nicholle Kirke, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

• TaraNicholle.com
• The Transformational Consumer by Tara Nicholle Kirke
• Tara Nicholle on LinkedIn (ln/taranicholle)
• Tara Nicholle on Facebook (@transformationaltara)
• Tara Nicholle on YouTube (@tara-nichollekirke435)
• SoulTour.com/affirmations
• SoulTour.com/apply

Contact Jeffrey –

• Website
• Books
• Watch my TEDx LincolnSquare video and please share!

Valuable complimentary resources to help you –

• The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it ou
• Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.
• Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal cus...

What could be more fun than being in the toy business, right? But, as we'll discover in this episode, this line of work isn't all fun and games. Today I'm joined by Brad Pedersen, who shares his remarkable journey from an expected career path in chiropractic care to an unexpected adventure in the world of toy making. Brad's story is one of resilience and reinvention, as he navigates the challenges of scaling a business too quickly, emphasizing the significance of strategic planning and timing. Self-employed business owners will find valuable insights in Brad's reflections on his journey and the importance of play.

Brad Pedersen is a serial entrepreneur with a remarkable journey that spans decades. A husband to Kelly for 27 years and a proud father of two, his entrepreneurial spirit ignited during his teens when he launched his first business venture. Brad initially pursued a career in healthcare but was captivated by a story about a young entrepreneur who successfully built a toy business, inspiring him to venture into the toy industry. He bootstraped his first toy company from a basement condo, propelling it to become one of Canada's largest toy companies in the early 2000s, earning accolades like the CYBF growth award, consecutive rankings among the Profit 100 companies, and an Ernst and Young Entrepreneur of the Year nomination. Brad's career includes founding Tech 4 Kids, which grew profitably, merging with The Bridge Direct to create Basic Fun with consolidated revenues of $150M. In 2017, he co-founded Pela, a socially responsible company striving to create a waste-free future by designing products that reduce waste's impact. Pela has gained recognition as a certified B-corp with an impressive record, including Jay-Z as an investor, ranking in Deloitte's Fast 50 for cleantech businesses in Canada, and crowdfunded campaigns like Lomi, which raised over $9M and became the most successful cleantech crowdfunded campaign ever. Brad's entrepreneurial journey has been shaped by both triumphs and adversities, and he continues to seek personal mastery and growth, driven by his faith, commitment to values, and passion for fitness and adventure.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com.

Brad Pedersen, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

• BradPedersen.com
• Startup Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys by Brad Pedersen
• Brad Pedersen on LinkedIn (@in/brad-pedersen-77075012)
• Brad Pedersen on Twitter/X (@brad_pedersen)

Contact Jeffrey –

• SelfEmployedNewsletter.com
• Website
• Books
• Watch my TEDx LincolnSquare video and please share!

Valuable complimentary resources to help you –

· The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

· Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but i...