467: LuAnn Nigara - A Well-Designed Business

02/06/19 • 46 min

1 Listener

A lot of creatives think we are doomed to a life without systems because that’s not our natural inclination. Our business is “us,” which makes it difficult to scale. I know that I personally have trouble making the connection between who I am as a photographer and my branding.

Whether or not systems come easily to you, it’s time to put on our “big-boy pants.” All businesses need to revisit the fundamentals of mission statements, values, systems, and customers. You have to believe in your business and your ability to run it. Yes, it’s all Business 101, but it works.

To remind us of the basics of a successful business, I’ve brought on podcast host, speaker and interior designer LuAnn Nigara. LuAnn co-owns, with her husband Vince and cousin Bill, Window Works in Livingston NJ. It is a 10-person firm, specializing in window treatments and awnings, with annual sales of 2 million+, and have serviced more than 25,000 clients since opening in 1982. LuAnn is also the host of the #1, 5-star rated, interior design business podcast, A Well-Designed Business.

To learn how to create your own well-designed business by dreaming, visualizing, and intending, download this episode now.

THE STAND UP WARRIOR

“Your ideal customer is like your favorite pair of jeans” -LuAnn Nigara

Highlights -

The best sale on the planet is a win-win.
Carefully think about the intersection of confidence, goals, and a plan.
If a car’s goal is to have four wheels, they all have to go in the same direction. To grow your company, you need to have non-negotiable values you teach your employees.
The customer isn’t always right, but what you do want is an advocate for your company.
When you can turn a negative customer into a happy one, that is your best advocate. They’ve seen the fulfillment of your marketing promise.
Be a “systems freak.”
Dream, visualize, and intend.

Guest Contact -

- LuAnn’s Website
- LuAnn's Twitter
- LuAnn's Book
  - The Making of A Well-Designed Business: Turn Inspiration into Action
- LuAnn’s Podcast
  - A Well-Designed Business
- LuAnn's YouTube Channel

Contact Jeffrey -

Mentions -

If You Give A Mouse A Cookie

Resources -

Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LIN...

To learn how to create your own well-designed business by dreaming, visualizing, and intending, download this episode now.

THE STAND UP WARRIOR

“Your ideal customer is like your favorite pair of jeans” -LuAnn Nigara

Highlights -

The best sale on the planet is a win-win.
Carefully think about the intersection of confidence, goals, and a plan.
If a car’s goal is to have four wheels, they all have to go in the same direction. To grow your company, you need to have non-negotiable values you teach your employees.
The customer isn’t always right, but what you do want is an advocate for your company.
When you can turn a negative customer into a happy one, that is your best advocate. They’ve seen the fulfillment of your marketing promise.
Be a “systems freak.”
Dream, visualize, and intend.

Guest Contact -

- LuAnn’s Website
- LuAnn's Twitter
- LuAnn's Book
  - The Making of A Well-Designed Business: Turn Inspiration into Action
- LuAnn’s Podcast
  - A Well-Designed Business
- LuAnn's YouTube Channel

Contact Jeffrey -

Mentions -

If You Give A Mouse A Cookie

Resources -

Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LIN...

Previous Episode

466: Talking Stick- How To Structure Your Year To Meet Your Goals

A month into the new year, how are your goals going? In this episode, I share a new way to set goals and structure your year. A way that, I believe, accomplishes the balance between setting your sights on big dreams while also taking care of yourself and avoiding disappointment and self-criticism. With this balance, you are more likely to achieve your goals!

The Talking Stick is in your hands now. Let us hear from you.

Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey -

Resources -

Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO!
Music by Jawn

Next Episode

468: Talking Stick- Stop Trying So Hard

We Warriors are wired to work hard. Say that 10 times fast!:) That's true in business and often in life. I wonder, though, if it's how we should be showing up in the world. I wonder if the world wants a different way. Is it really how we get what we are striving for? My sense is that's there's a new way of being arising. A way to get all we want out of our lives without it being so hard. Come explore this idea with me.

The Talking Stick is in your hands now. Let us hear from you.

Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey -

Resources -

Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO!
Music by Jawn

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