The How of Business - How to start, run & grow a small business.

Business owners share their Small Business Success Highlights, and host Henry Lopez shares popular resources from The How of Business.

Show notes page: https://www.thehowofbusiness.com/502-business-success-highlights-pt2/

On this special episode Henry Lopez (Serial Entrepreneur, Business Coach, and Host of The How of Business podcast) shares some information about The How of Business podcast and popular resources to help you start, run and grow your small business - including top book recommendations and most popular episodes from the past year.

He also features a few of his small business coaching clients as they share their small business success highlights – they share some of the challenges they have overcome this past year and insights into how they have grown their small businesses.

Business Owners featured on this episode:

Thomas Erickson, owner of Clark Distributing Company and Vegefood.com McKay Coombs co-owner of Coombs Landscaping & Hardscapes Natasha Londono, owner of Rumbita

Top resources featured include:

Trusted Service Partners for Small Business Top Book Recommendations Most Popular Small Business Podcast Episodes of 2023

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Lessons from The Art of Shaving: starting, growing, and selling The Art of Shaving company.

Show Notes Page: https://www.thehowofbusiness.com/547-eric-malka-the-art-of-shaving/

On this episode, Henry Lopez is joined by Eric Malka, co-founder of the luxury men’s grooming brand The Art of Shaving and author of On the Razor’s Edge.

Eric shares his incredible entrepreneurial journey, from starting with just $15,000 to building a globally recognized brand that was ultimately acquired by Procter & Gamble.

Eric dives into:

• The importance of starting small and thinking big.
• How constraints can spark innovation and lead to success.
• The critical role of branding and intellectual property in building value.
• Why prudence, patience, and timing are essential for sustainable growth.
• The role of luck and how to position yourself to seize opportunities.

He also reflects on key lessons learned from both successes and failures, offering actionable advice for aspiring entrepreneurs and business owners.

"Brands are more valuable than companies, and IP is the most valuable aspect of your brand." – Eric Malka

Whether you're just starting your entrepreneurial journey or looking to scale your small business, this episode is packed with insights to inspire and guide you.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Is your small business Scalable? How do you know if you are ready to scale, and how do you grow your business to the next level?

Show Notes Page: https://www.thehowofbusiness.com/539-is-your-business-scalable/

How and when do you plan to scale? Particularly, when will you be able to scale past just yourself?

On a previous episode of The How of Business podcast, episode 532, Henry Lopez addressed the higher-level question: Is Your Business Model Broken? How can you tell, and how do you fix it?

A strong and healthy business model supports a business that is consistently profitable, can scale and remains competitive.

Then on episode 537 Henry Lopez focused on Profitability.

This episode help you determine if Your Small Business is Scalable.

Topics include: What is Scaling? Signs Your Business is Ready to Scale. Why Should You Scale Your Small Business? Common Fears or Concerns. How Do You Scale Your Small Business?

It’s fine if you simply want to be a solopreneur. But if you want to grow a business that is completely or somewhat owner-independent, if you want to be an entrepreneur, and perhaps be able to exit your business, then you need to scale to the next level.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The 6 Stages of Successful Employee On-Boarding for small businesses. How to create an effective on-boarding process that sets new hires and contractors up for long-term success.

Show Notes Page: https://www.thehowofbusiness.com/542-employee-on-boarding/

Go to the Show Notes to download the free Employee On-Boarding Guide.

In this episode of The How of Business podcast, Henry Lopez dives deep into the essential strategies for creating a robust employee onboarding process tailored for small business owners.

Employee onboarding is not just about the first day - it’s about setting new hires, including contractors, up for long-term success.

From pre-hire preparation to ongoing support, Henry breaks down the six key stages of effective onboarding, offering practical tips to ensure new team members feel welcomed, engaged, and productive from the start.

Some of the critical benefits discussed include improved employee retention, enhanced productivity, and clarity in role expectations.

Henry highlights the importance of a well-prepared first day, structured training, regular performance check-ins, and continuous feedback. He also shares insights on avoiding common pitfalls, such as overwhelming new hires, and emphasizes how a smooth onboarding process can strengthen the culture of a small business.

Listeners will learn how to develop a structured approach that fosters clear communication, effective training, and consistent feedback.

Whether you’re looking to enhance your existing program or build one from scratch, this episode is packed with actionable advice to help you create a seamless onboarding experience that boosts productivity and retention for your small business.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.

Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/

From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.

Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing.

Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.

Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes.

Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com