The How of Business - How to start, run & grow a small business.

Review of a bad business commercial lease with Craig Melby. What did we miss with site selection? What should we have negotiated into the lease?

Show Notes page: https://www.thehowofbusiness.com/episode-173-craig-melby-2/

Before you sign a commercial lease for your small business, listen to this episode to learn what to avoid with leases.

Craig Melby was a small business owner and experienced commercial real estate investor and agent.

He specialized in helping other small business owners find and negotiate the best commercial space agreement possible. He was also the host of the LeaseSmart Commercial Real Estate Podcast and the author of "Site Rite: Practical ways to boost profits with the right site and best terms!" Craig was previously a guest on our show back on episode 43.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.

Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/

From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.

Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing.

Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.

Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes.

Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Business partnership success & challenges...we share our experiences with partnering, why we prefer to partner, and some tips for doing so successfully.

How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business?

Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/

Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people.

The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues?

What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia?

Kevin Ervin Kelley, AIA, is an award-winning architect, experience designer, and co-founder of the bi-coastal strategic design firm Shook Kelley.

As a lifelong advocate of bringing people together in prosocial settings, Kevin’s expertise is in studying how the environment of a place affects our behavior, perception, and decision-making. Since starting the strategic design firm in 1992, he has worked with executive leadership teams for some of the world’s most well-known brands, such as Harley-Davidson, Whole Foods, Kraft, JM Smucker, The Cleveland Orchestra, professional sports teams, universities, urban districts, and hundreds of local and regional businesses to stay relevant and profitable in our rapidly changing modern landscape.

In addition to being a frequent speaker at retail, food, and other consumer conferences in the U.S. and abroad, Kevin taught courses at Harvard University and his alma mater, the University of N.C. at Charlotte.

As technological replacements increasingly decimate the physical world and human interaction, Kevin gives away everything he’s learned in the field and the boardroom in his debut book, “Irreplaceable: How to Create Extraordinary Places that Bring People Together”.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The 6 Stages of Successful Employee On-Boarding for small businesses. How to create an effective on-boarding process that sets new hires and contractors up for long-term success.

Show Notes Page: https://www.thehowofbusiness.com/542-employee-on-boarding/

Go to the Show Notes to download the free Employee On-Boarding Guide.

In this episode of The How of Business podcast, Henry Lopez dives deep into the essential strategies for creating a robust employee onboarding process tailored for small business owners.

Employee onboarding is not just about the first day - it’s about setting new hires, including contractors, up for long-term success.

From pre-hire preparation to ongoing support, Henry breaks down the six key stages of effective onboarding, offering practical tips to ensure new team members feel welcomed, engaged, and productive from the start.

Some of the critical benefits discussed include improved employee retention, enhanced productivity, and clarity in role expectations.

Henry highlights the importance of a well-prepared first day, structured training, regular performance check-ins, and continuous feedback. He also shares insights on avoiding common pitfalls, such as overwhelming new hires, and emphasizes how a smooth onboarding process can strengthen the culture of a small business.

Listeners will learn how to develop a structured approach that fosters clear communication, effective training, and consistent feedback.

Whether you’re looking to enhance your existing program or build one from scratch, this episode is packed with actionable advice to help you create a seamless onboarding experience that boosts productivity and retention for your small business.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com