553: Scaling Your Business with Randy Shaw

02/03/25 • 47 min

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The How of Business - How to start, run & grow a small business.

Randy’s entrepreneurial journey, insights on scaling a small business, and the importance of making customers the hero by addressing their deeper needs and solving bottlenecks to achieve lasting success.

Show Notes Page: https://www.thehowofbusiness.com/553-randy-shaw-scaling-your-business/

In this episode of The How of Business podcast, Henry Lopez interviews Randy Shaw, a seasoned entrepreneur and founder of BRYTESIGHT, a leading technology design consulting firm.

Randy shares his inspiring entrepreneurial journey, from his psychology and pre-med studies at Yale to professional soccer and eventually becoming a business owner. He offers valuable insights into scaling a business, building a strong team, and the importance of focusing on customer success.

Key topics include:

Randy’s transition from corporate roles to launching BRYTESIGHT and scaling it to multiple U.S. locations and Europe.
The importance of making your customer the hero of the story, inspired by Donald Miller's Building a StoryBrand. Randy advises, “Always make your customer the hero of the story. You're Yoda, guiding Luke Skywalker to become a Jedi and win the day.”
Strategies for entering new markets and creating strong B2B relationships with architects, project managers, and contractors.
Lessons on identifying bottlenecks and using them to drive operational improvements, influenced by The Goal and Critical Chain by Eliyahu Goldratt. Randy emphasizes, “There will always be a bottleneck. It's like the horizon—you never reach it. Instead, focus on moving it and optimizing as you go.”
Advice for entrepreneurs: follow your passion, embrace the process, and balance detailed planning with action.

Randy encourages entrepreneurs to focus on the internal drivers of their customers, not just external factors like cost. He explains, “Customers buy for internal reasons like risk, achievement, or making their lives easier. If you focus on solving those deeper needs, you’ll win their trust and loyalty.”

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Show Notes Page: https://www.thehowofbusiness.com/553-randy-shaw-scaling-your-business/

In this episode of The How of Business podcast, Henry Lopez interviews Randy Shaw, a seasoned entrepreneur and founder of BRYTESIGHT, a leading technology design consulting firm.

Key topics include:

Randy’s transition from corporate roles to launching BRYTESIGHT and scaling it to multiple U.S. locations and Europe.
The importance of making your customer the hero of the story, inspired by Donald Miller's Building a StoryBrand. Randy advises, “Always make your customer the hero of the story. You're Yoda, guiding Luke Skywalker to become a Jedi and win the day.”
Strategies for entering new markets and creating strong B2B relationships with architects, project managers, and contractors.
Lessons on identifying bottlenecks and using them to drive operational improvements, influenced by The Goal and Critical Chain by Eliyahu Goldratt. Randy emphasizes, “There will always be a bottleneck. It's like the horizon—you never reach it. Instead, focus on moving it and optimizing as you go.”
Advice for entrepreneurs: follow your passion, embrace the process, and balance detailed planning with action.

Previous Episode

552: Veteran-Owned Wagyu Beef Business

Growing a Veteran-owned Wagyu Beef Business, KC Cattle Company, with founder Patrick Montgomery. Patrick highlights his journey from military service to entrepreneurship and how he leveraged public relations with Megan Bennett to grow his premium brand while overcoming challenges and embracing adaptability.

Show Notes Page: https://www.thehowofbusiness.com/552-wagyu-business-patrick-montgomery/

From Army Ranger to Wagyu Entrepreneur: Patrick Montgomery’s Journey

Join host Henry Lopez as he welcomes Megan Bennett, a public relations expert from Light Years Ahead, and Patrick Montgomery, the founder and CEO of KC Cattle Company, to The How of Business podcast.

In this episode, Patrick shares his remarkable story of transitioning from his military career as an Army Ranger to launching a successful premium Wagyu beef business.

Patrick dives into the challenges he faced in starting and growing KC Cattle Company, the lessons he learned as an entrepreneur, and the skills he carried over from his military service to his business journey. He also discusses the importance of building a transparent, veteran-focused brand and how adaptability has been key to overcoming industry challenges.

Megan Bennett provides insights into how public relations helped shape KC Cattle Company’s brand story and elevate its visibility. She explains why PR is a powerful tool for small business owners and how consistent PR efforts have helped Patrick gain meaningful media exposure, stand out in a competitive market, and grow his customer base.

This episode is packed with inspiration and actionable advice for small business owners. Hear Patrick’s tips for veterans exploring entrepreneurship and Megan’s recommendations on investing in PR to build brand awareness and trust.

Don’t miss this insightful discussion about building a business with purpose, resilience, and a commitment to quality.

Next Episode

554: When to Quit

When to quit - How to Know When to Pivot or Persevere.

When to quit a project, a marketing campaign, a product line, a business model or perhaps an entire small business.

Show Notes Page: https://www.thehowofbusiness.com/554-when-to-quit/

When should you quit versus push through?

In this episode of The How of Business, Henry Lopez explores the challenging decision of whether to persevere through difficulties or strategically quit and pivot to something better.

Inspired by The Dip by Seth Godin, Henry breaks down the difference between temporary struggles (the dip) and dead-end situations (cul-de-sacs), helping you make smarter decisions in your business.

“Extraordinary benefit accrues to the tiny minority of people who are able to push just a tiny bit longer than most.” – Seth Godin, The Dip

This episode for small business owners addresses:

How to recognize if you’re in a dip or a dead end.

The dangers of sunk-cost thinking and why quitting isn’t failure.

Why persistence leads to success—but only when applied in the right places.

How quitting can free up resources for more promising opportunities.

“Quit the wrong stuff, stick with the right stuff, have the guts to do one or the other.” – Seth Godin, The Dip

If you’re struggling with whether to keep going or pivot, this episode will give you the clarity you need.