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Content Inc. - The Podcast

Content Inc. - The Podcast

Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
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Top 10 Content Inc. - The Podcast Episodes

Goodpods has curated a list of the 10 best Content Inc. - The Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content Inc. - The Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content Inc. - The Podcast episode by adding your comments to the episode page.

Content Inc. - The Podcast - My Big Bet on LinkedIn in 2023 (373)

My Big Bet on LinkedIn in 2023 (373)

Content Inc. - The Podcast

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12/26/22 • 6 min

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months.

This episode is sponsored by Lulu.com

Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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3 Listeners

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Content Inc. - The Podcast - Infusing More of YOU into Your Content (374)
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01/02/23 • 5 min

Now is the absolute best time to lean into YOU.

That's right. All your quirks. All your weirdness. The way you talk. The way you write.

You need to take these things and embrace them to become the content entrepreneur you truly know you can be.

This episode is sponsored by Lulu.com

Writing a book is one of the best things you can do for your brand. It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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2 Listeners

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Content Inc. - The Podcast - Your Pivot to Advertising (338)

Your Pivot to Advertising (338)

Content Inc. - The Podcast

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04/25/22 • 6 min

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising.

Yes...I said it.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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1 Listener

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Content Inc. - The Podcast - Digital Property for Content Creators (313)
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11/01/21 • 5 min

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the future.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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Content Inc. - The Podcast - Don't Do What Disney Just Did (332)

Don't Do What Disney Just Did (332)

Content Inc. - The Podcast

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03/14/22 • 3 min

Disney just announced the launch of a brand new product that has nothing to do with helping the customer.

I know...this rarely happens with Disney...but alas.

The next time you launch a new product, make sure your first thought is about the customer, and not revenue.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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Content Inc. - The Podcast - Why You Need to Risk More as a Content Entrepreneur (336)
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04/11/22 • 4 min

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk.

Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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Content Inc. - The Podcast - Sell More Using This Method (450)

Sell More Using This Method (450)

Content Inc. - The Podcast

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06/17/24 • 3 min

Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

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Content Inc. - The Podcast - 5 Website Fixes to Make Today (418)

5 Website Fixes to Make Today (418)

Content Inc. - The Podcast

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10/30/23 • 9 min

I just refreshed my entire website and made five important changes. Here they are!

One, make it personal. Have the copy come from you, not the third person.

Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that.

Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things once they come to know, like and trust you.

Four, you don’t have to put everything in your copy. Where you can, write secondary articles and just link to those.

And finally, the welcome sequence is a must, for no other reason that if the subscriber confirms and then replies to an email, your deliverability should skyrocket.

Show links:

JoePulizzi.com

OEF Night at the Races

This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

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Content Inc. - The Podcast - Q&A with Trish Witkowski from Fold Factory (299)
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08/05/21 • 54 min

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

1 Listener

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Content Inc. - The Podcast - Wally Koval from Accidentally Wes Anderson (285)
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06/17/21 • 60 min

An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it.

Wally discusses:

How and why he built the Instagram page - How to involve a community in your content creation - Going from Instagram page to multiple products including a book - Tips on how to build audience on Instagram

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

1 Listener

bookmark
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FAQ

How many episodes does Content Inc. - The Podcast have?

Content Inc. - The Podcast currently has 483 episodes available.

What topics does Content Inc. - The Podcast cover?

The podcast is about Joe, Marketing, Entrepreneur, Entrepreneurship, Startup, Podcasts, Business and Content.

What is the most popular episode on Content Inc. - The Podcast?

The episode title 'My Big Bet on LinkedIn in 2023 (373)' is the most popular.

What is the average episode length on Content Inc. - The Podcast?

The average episode length on Content Inc. - The Podcast is 9 minutes.

How often are episodes of Content Inc. - The Podcast released?

Episodes of Content Inc. - The Podcast are typically released every 6 days, 23 hours.

When was the first episode of Content Inc. - The Podcast?

The first episode of Content Inc. - The Podcast was released on Dec 4, 2014.

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