5 Website Fixes to Make Today (418)
10/30/23 • 9 min
1 Listener
I just refreshed my entire website and made five important changes. Here they are!
One, make it personal. Have the copy come from you, not the third person.
Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that.
Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things once they come to know, like and trust you.
Four, you don’t have to put everything in your copy. Where you can, write secondary articles and just link to those.
And finally, the welcome sequence is a must, for no other reason that if the subscriber confirms and then replies to an email, your deliverability should skyrocket.
Show links:
This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free.
I just refreshed my entire website and made five important changes. Here they are!
One, make it personal. Have the copy come from you, not the third person.
Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that.
Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things once they come to know, like and trust you.
Four, you don’t have to put everything in your copy. Where you can, write secondary articles and just link to those.
And finally, the welcome sequence is a must, for no other reason that if the subscriber confirms and then replies to an email, your deliverability should skyrocket.
Show links:
This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free.
Previous Episode
John Mulaney vs. Louis CK: Choose Your Content Business Model (417)
John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want in order to be truly successful.
Show links:
This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free.
Next Episode
Should You Change Your Brand Name? (419)
Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back.
It's time to make a change.
Here's my story about making two big name changes. I think it will help.
Also, here's my friend Jay Clouse's story of his name change (with some amazing results).
Content Entrepreneur Expo - Registration is now open.
This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/content-inc-the-podcast-19756/5-website-fixes-to-make-today-418-35739513"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 5 website fixes to make today (418) on goodpods" style="width: 225px" /> </a>
Copy