147: Jackie Huba - Business Lessons from Lady Gaga

04/27/16 • 40 min

You better believe it! Lady GaGa knows how to build customer loyalty with values and meaning. Beyond her exceptional ability to stand up and stand out, Lady GaGa gets how to step way outside of what is to create something new and exciting consistently. Today we’re talking about how Lady Gag turns followers into fanatics.

Jackie Huba is a keynote speaker and the author of three books on customer loyalty: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message.

Jackie is a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A TEDx speaker, who's work is featured in the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM, resides in Austin, Texas and as you'll hear an exceptional communicator.

Highlights - Leading with values Building customer loyalty The 80/20 rule reinterpreted Inspiring your marketing creativity Making your customers feel like rock stars

Resources - Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business When You're Marketing Yourself and Your Talent. Register here[cwwebinar.com] or text warrior to number 33444 to unleash your creative thinking to propel your business forward.

Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! http://tr.grammarly.com/SHQD

Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Go to http://www.audibletrial.com/Warrior

Guest Contact - Website: http://jackiehuba.com/ Twitter: https://twitter.com/jackiehuba Facebook: https://www.facebook.com/JackieHubaAuthor/ LinkedIn: https://www.linkedin.com/in/jackiehuba Books: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics http://amzn.to/1Vwtl3J

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce http://amzn.to/1VU99Zu

Citizen Marketers: When People Are the Message by Jackie Huba, Ben McConnell http://amzn.to/1MSN3UF

Mentions - Poke the Box: When Was the Last Time You Did Something for the First Time? http://amzn.to/1WlD8Zb Seth Godin

Steelers Fan Club of Austin https://www.facebook.com/SteelersAustin/

Taylor Swift http://taylorswift.com/

Maker's Mark https://www.makersmark.com/

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10Value)

Lady Trinity Warrior Quote - “Today obscurity is the enemy.”

Highlights - Leading with values Building customer loyalty The 80/20 rule reinterpreted Inspiring your marketing creativity Making your customers feel like rock stars

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce http://amzn.to/1VU99Zu

Citizen Marketers: When People Are the Message by Jackie Huba, Ben McConnell http://amzn.to/1MSN3UF

Mentions - Poke the Box: When Was the Last Time You Did Something for the First Time? http://amzn.to/1WlD8Zb Seth Godin

Steelers Fan Club of Austin https://www.facebook.com/SteelersAustin/

Taylor Swift http://taylorswift.com/

Maker's Mark https://www.makersmark.com/

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10Value)

Lady Trinity Warrior Quote - “Today obscurity is the enemy.”

Previous Episode

146: Mark McGuiness - Motivation for Creative People

Have you ever struggled with motivation or jumpstarting a creative project? Or get confused by the fact that you are procrastinating doing what you are most passionate about? Motivation in creative work can be very complicated, but it doesn't have to be that way. Life, as a creative entrepreneur can be empowering and liberating!

Mark McGuinness is a poet, author and coach for creative professionals - artists, creatives, performers, and entrepreneurs. His first book, Resilience: Facing Down Rejection and Criticism was an Amazon Creativity best seller. We were excited to chat about his latest book, Motivation for Creative People. Mark is also a 99U.com columnist and a co-author of the 99U best seller, Manage Your Day-to-Day and Maximize Your Potential.

Based in London, UK, he coaches clients and consults for agencies and studios all over the world such as the BBC, Channel 4, HOW Design, Magnum Photos, McCann Erickson, and the Royal College of Art. Mark's work has been featured in Vogue US, The Wall Street Journal, Creative Review, and on the Discovery Health Channel.

Next Episode

148: Chris Dessi - You Are Your Brand

We live at a time when having a personal brand is much more than an indulgence meant for icons and celebrities. It is a way to showcase who you are and what you care about. Perhaps, like many of the warriors in our community, you are your brand, and you're in the business of marketing your skill or talent. Leveraging technology and building your personal brand will make all the difference in tomorrow's opportunity.

Chris Dessi is the CEO and Founder of Silverback Social, an award-winning digital marketing agency. Chris travels the country coaching executives and college students how to leverage social media to benefit their personal brand and career. He is an author, television & radio commentator, public speaker, and educator who regularly appears on CNBC, MSNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS's Varney & Co.

He’s the founder of Westchester Digital Summit, and named by Forbes as one of the "Conferences That Will Keep You Ahead Of Marketing Trends." Chris's most recent book, Remarkable You: Build a Personal Brand and Take Charge of Your Career is empowering and timely. I'm positive you'll find Chris's story of becoming a "reluctant entrepreneur" and his subsequent accomplishments inspiring!

Highlights -

7 Pillars of Your Brand

What sets you on fire?

Developing inner confidence, not outer sizzle

Uncovering and cultivating your super power

Resources -

Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business When You're Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative-thinking to propel your business forward.

Guest Contact -

Website: http://silverbacksocial.com/

Twitter: https://twitter.com/chrisdessi

Facebook: https://www.facebook.com/ChristopherDessi/?fref=ts&ref=br_tf

LinkedIn: https://www.linkedin.com/in/chrisdessi

Books:

Remarkable You: Build a Personal Brand and Take Charge of Your Career http://amzn.to/26pi8W9

Just Like You: 24 Interviews of Ordinary People Who've Achieved Extraordinary Success http://amzn.to/1XSJPB1

Chris's Program: Special Warrior Alert! Remarkable You online course [http://silverbacksocialuniversity.teachable.com/courses/remarkable-you-entrepreneurs/] which is usually $599 now $99.

Mentions -

“Keep up the good work.” Dad

“What are you passionate about.” Gary Vaynerchuk

Choose Yourself! http://amzn.to/1rdlrQ9 James Altucher

Delivering Happiness http://amzn.to/1rdlzir Tony Hsieh

Outliers: The Story of Success http://amzn.to/26piRqk Malcolm Gladwell

29 Gifts: How a Month of Giving Can Change Your Life http://amzn.to/26pj3WM Cami Walker

Hemming way app http://www.hemingwayapp.com/desktop.html

Co-schedule http://coschedule.com/

Gift:

Chris is generously offering us a variety of gifts. You can get Chapter 1 of his book for free[https://chrisdessi.leadpages.co/creative-warriors-free-chap/], a discounted price on his book, Remarkable You for just $9.99 and his Remarkable You online course [http://silverbacksocialuniversity.teachable.com/courses/remarkable-you-entrepreneurs/] which is usually $599 for just $99. To get these gifts, go to creativewarriors...