More than a Few Words - #643 Your Voice is Your Instrument

#643 Your Voice is Your Instrument

09/30/21 • 10 min

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There, there's about seven different qualities that are highly associated with someone's credibility, trustworthiness and perception of leadership when it comes to vocal qualities. The research around this astounding.

For example, Duke University did a study of almost 1000 CEOs. They found on the topic of pitch alone, CEOs who had a lower pitch to their voice, had more tenure, commanded larger companies had more perception of credibility and leadership. They also made more money, on average of an additional $180,000 per year.

While vocal tone is hard to change it is not the only element of your voice that can contribute to your success. Other elements, including tempo, which can be learned are can impact perceptions of credibility, leadership, trustworthiness is tempo.

Previous Episode

#642 Who is Your Blog For?

I want to ask you a very specific question. Who were you writing for? Now, if you have a personal blog and you're documenting the days of your life, you're writing for yourself. But if you have a business blog then you are writing with business objectives in mind. Those objectives are directed towards a specific audience and you need to write for them.

So, are are you writing for your customers or are you writing for your referral partners who will pass the information on to your customers? Does your target audience have a high level of expertise or are they primarily novices?

Once you decide on a target audience, it's easier to figure out what you should be writing and where you should be promoting them once they're written.

It's fine to have more than one audience for the overall blog, but individual posts should focus on a specific group or section of your target population.

Looking for examples on blogging, be sure to check out the resources in the Digital Toolbox

Next Episode

#644 Cash Management

I always say there are three days in the life of a project give me an emotional left.

When I make the sale

When I send the invoice

When I get the check.

The foundation of cash management starts with an understanding of how much money you have in the bank, knowing when the checks will arrive and how much you are anticipating in the next 30, 60 or 90 days?

Those sales boost your numbers but what will your expenses be to deliver on those sales?

One way to look at your cash management is to check your balance sheet and compare your accounts receivable to accounts payable. That will tell you if you have enough money coming in to pay your bills. If not, you're going to have to dip into your savings and assets.

Cash management helps you identify when you'll need cash to fill a gap and pay bills before a big payment from a client comes in.

The time to try to line up a line of credit and financing is not when you need the money the most so advanced cash management planning helps ensure that you have money when you need it.