More than a Few Words - #818 Business Personalities

#818 Business Personalities

02/16/23 • 11 min

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I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality.

Guest Naomi Garza talks about the importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I've seen start the process of looking at ourselves first - how can our businesses thrive based on what works for US as well as our customers.

How do you do that? Start with your personality, core values and aspirational state.

Learn more about your brand personality https://brandwhisperers.com.au/

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality.

How do you do that? Start with your personality, core values and aspirational state.

Learn more about your brand personality https://brandwhisperers.com.au/

Previous Episode

#817 Storming the Castle

From our archive - Originally broadcast on 2/14/2020 enjoy this encore conversation with Matt Nettleton.

Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle. They prepare to battle their way in the door. My coach, sales professional Matt Nettleton says it doesn't have to be that way.

Armed with a series of strategic questions, and a willingness to really listen to the answers, a sales person can actually encourage prospects to lower their defenses and actually invite the sales person in.

KEY TAKEAWAY: Always go into a sales conversation with a list of prepared questions to uncover what a prospect really needs and guide the conversation.

Next Episode

#819 The Rise of A.I.

I a sci-fi geek. As a kid I discovered Isaac Asimov's stories of good robots who were driven by a code driving them to helpful an supportive of human beings and dystopian sci-fi with the rise of evil machines that take over the world.

As I'm evaluating the emergence of A.I. in content creation, advertising and search I'm trying to decide are we in the era of Isaac Asimov's good robots or there dystopian terminator? Regardless of where you fall on the spectrum it is clear, A.I will dramatically change digital marketing.

Looking to keep up with the changes? It is time to join the Digital Toolbox Club