More than a Few Words - #641 Ecommerce Email

#641 Ecommerce Email

09/23/21 • 10 min

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There are many elements in a successful ecommerce program, but email is at the top of the list. From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time.

This week, our guest Ivana Radojevic talks about the four types of email you should include in your ecommerce marketing program

1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.

2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart. These emails bring them back to the checkout page.

3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues.

4) The Campaign - These are one time emails with special offers or information, not tied to a particular event.

Want to improve your email game, be sure to listen to the whole episode

This week, our guest Ivana Radojevic talks about the four types of email you should include in your ecommerce marketing program

1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.

2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart. These emails bring them back to the checkout page.

3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues.

4) The Campaign - These are one time emails with special offers or information, not tied to a particular event.

Want to improve your email game, be sure to listen to the whole episode

Previous Episode

#640 You Focused Copy

Long before I ever worked on my first website, I was developing brochures and direct mail campaigns for business owners. Many of the rules of good copywriting I learned back then, are transferable to a digital environment especially, great content is engaging and interesting to a reader when it's focused on them.

So the trick as you're writing your web copy is to make sure you're focused on the client. One of the best ways to figure out if your focus is correct is to print out your web copy. Then read the content with two pens in hand, one red and one blue.

As you read circle all your first person references in red words like I, we, our company, and even our clients. Then circle all your second person references you, your business people like you in blue. When you're done, look at the page if you see more red circles than blue, go back and rewrite from a readers perspective. The result will be more interesting, more compelling and more effective. Go ahead, try this at home on your web copy.

Next Episode

#642 Who is Your Blog For?

I want to ask you a very specific question. Who were you writing for? Now, if you have a personal blog and you're documenting the days of your life, you're writing for yourself. But if you have a business blog then you are writing with business objectives in mind. Those objectives are directed towards a specific audience and you need to write for them.

So, are are you writing for your customers or are you writing for your referral partners who will pass the information on to your customers? Does your target audience have a high level of expertise or are they primarily novices?

Once you decide on a target audience, it's easier to figure out what you should be writing and where you should be promoting them once they're written.

It's fine to have more than one audience for the overall blog, but individual posts should focus on a specific group or section of your target population.

Looking for examples on blogging, be sure to check out the resources in the Digital Toolbox