More than a Few Words - #893 The Human Factor

#893 The Human Factor

08/15/23 • 11 min

1 Listener

These days, it seems like everybody's talking about robots. It's easy to get swept up by trends like Google algorithm changes and AI generated content. But, guest Rai Hyde Cornell says those things are secondary to the most important factor in your marketing - the human beings

Too often, we think about the system or platform first. We wonder if we should jump into Threads or buy Google ads, but those decisions come after you decide who you are talking to.

About Rai

Rai Hyde Cornell has been freelancing for more than 16 years as a copywriter turned agency owner. Now, she's sharing all of her most powerful business AND manifestation hacks with other freelancers. As a business mentor at Chiron Consulting, Rai hosts barrier-shattering workshops on pricing, client acquisition, and mindset and works one-on-one with private clients to help them triple their incomes within one year. As an agency owner at Cornell Content Marketing, Rai builds and executes psychology-informed content strategies for her clients while training her team in efficient writing methods and the psychology of copywriting.

Too often, we think about the system or platform first. We wonder if we should jump into Threads or buy Google ads, but those decisions come after you decide who you are talking to.

About Rai

Previous Episode

#892 Convey Meaning with an Image

Traveling through Central Europe I was in three different countries, with three different currencies and three different languages. I don't speak Czech, German or Hungarian, but managed to navigate bus, train and boat transportation with ease.

How? Almost everywhere we went the directional signs included simple icons which conveyed their meaning at a glance. As I sipped my espresso in a sidewalk café I thought about how this same strategy of simple meaningful graphics applies to any business, even if you are not serving a global audience.

Why? Because your brain can process images 60,000 times faster than it can process words. Whether you’re running through a train station, or surfing a website an image conveys an idea or an emotion in an instant. So if you’re thinking about adding icons to your marketing or website, here are a couple of quick rules.

Keep the graphic simple. You want people to get the meaning at a glance.
Create a consistent style set so all of your icons look like they’re part of a family.
Test for meaning. Don’t assume your icon communicates what you think it does. Show it to people and see if they understand the meaning and the intention behind the design icons.

Next Episode

#894The Strategy of Good Web Design

Great websites don't happen by accident. Sierra Janisse believes every decision you make on your website from what images you use to the words you write , the pages you create and all the call to action buttons starts with answering one basic question.

What do you want your ideal clients to do when they come to your website. What is your primary call to action for your visitors.

About Sierra

Sierra Janisse of Sierra Lin Design is a Certified Master Marketer, Kajabi Web and Funnel Designer, and host of the free Branded Boss community. Sierra helps visionary coaches and service providers magnetize their perfect-fit clients through Aligned Authority Marketing--her signature framework combining branding, messaging, and funnel design.

From building brands and websites for 7-figure coaches, TedX speakers, best-selling authors, and course creators serving students across the globe, Sierra has learned that all personal brands need one specific thing if they want to scale and serve more clients: to become uniquely, indisputably magnetic