More than a Few Words - #769 Branding for Creatives

#769 Branding for Creatives

09/15/22 • 11 min

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This week, I chatted with Claire Gallagher about the unique challenges creatives face as they try to work on their branding. The rest of the world thinks designers have it easy when it comes to developing their marketing, but that isn't true. Claire explains they often have it harder as they get lost in the weeds of the design.

About Claire

She is a designer and a digital strategist. She's focused on helping solo service-based businesses like coaches and creatives show up online and scale their business

About Claire

She is a designer and a digital strategist. She's focused on helping solo service-based businesses like coaches and creatives show up online and scale their business

Previous Episode

#768 Tell Stories About Your Best Days

I love to tell stories. Not only because they're fun, but because they're great for business. That's why I was excited to sit down with master storyteller, David Hutchins.

He explains, regardless of who you are or what your role is you are in, you need to tell stories. There's lots of types of stories. Some are great if you are in a sales role, others help leaders communicate strategic direction or reinforce culture and identity.

One story type which is really powerful and every one needs to learn to tell is the story which demonstrates what you do when you are at your best.

About David

David Hutchens is an author and consultant who has worked leaders in the world's most influential organizations to find and tell stories. When they do, they create engagement and belief so people will act. David has built story capability for organizations such as Google, NASA, L'Oreal Paris, FedEx, Accenture, and many more.

Next Episode

#770 Ideas on the Fly

If you're like me, you never have your best ideas when you're sitting at your desk. It is always when you're out walking or talking to someone or driving in your car.

Then by the time you get somewhere where you can write it all down and think about it, you have forgotten the idea.

My tip is to get really well acquainted with the voice recording app on your phone. Anytime I have a random thought or idea, I just open it up and start recording. Sometimes I capture entire blog posts, and sometimes it's just a bunch of quick titles. Either way, I have a record of things I can use to create great marketing.

Don't be tied to your desk, get out and experience things. Just take your recorder with you.