Run Your Own Online Summit - Profit and List Growth with LeeAnn Marie Webster

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07/29/20 • 20 min

2 Listeners

You may know what an online summit is (you may have even been on one) but how do you really monetise them and gain hundreds of new subscribers to your email marketing list?

Online summit extraordinaire LeeAnn Marie Webster joins us to give her best, super top-secret (OK...maybe not that top secret) strategies to get the absolute best out of these virtual expos.

So, if you’ve ever thought about hosting an online summit, this episode will show you exactly how to maximise their potential value by growing your list and bringing in those sales.

Episode Content:

(02:02) It’s Rob’s turn to guess the two lies and one truth about LeeAnn - Let’s see if he can finally start to overtake Kennedy’s winning streak.
(03:12) As technology advances, so have online summits. So how did they start out?
(03:50) We want to know exactly what is involved in a virtual summit and why should you think about hosting (or being a part of) one.
(04:42) How niche is too niche?
(07:02) One of the biggest mistakes LeeAnn regularly sees virtual summit hosts make.
(08:22) There are multiple ways in which you can monetise a virtual summit and use them to grow your list. Let’s find out how.
(10:42) LeeAnn shares her own 100% success rate method to get amazing speakers onto your own summits.
(13:04) Another amazingly effective (and surprising simple!) strategy to ensure maximum summit success.
(14:00) Find out why we are all about “getting your Judie Dench” on board.
(16:28) How can you ensure that your speakers become the ultimate key to your summit success?
(18:08) This subject line of the week got LeeAnn the highest unsubscribe rate ever.

Episode Resources

LeeAnn Marie Webster's Website

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

You may know what an online summit is (you may have even been on one) but how do you really monetise them and gain hundreds of new subscribers to your email marketing list?

Online summit extraordinaire LeeAnn Marie Webster joins us to give her best, super top-secret (OK...maybe not that top secret) strategies to get the absolute best out of these virtual expos.

So, if you’ve ever thought about hosting an online summit, this episode will show you exactly how to maximise their potential value by growing your list and bringing in those sales.

Episode Content:

(02:02) It’s Rob’s turn to guess the two lies and one truth about LeeAnn - Let’s see if he can finally start to overtake Kennedy’s winning streak.
(03:12) As technology advances, so have online summits. So how did they start out?
(03:50) We want to know exactly what is involved in a virtual summit and why should you think about hosting (or being a part of) one.
(04:42) How niche is too niche?
(07:02) One of the biggest mistakes LeeAnn regularly sees virtual summit hosts make.
(08:22) There are multiple ways in which you can monetise a virtual summit and use them to grow your list. Let’s find out how.
(10:42) LeeAnn shares her own 100% success rate method to get amazing speakers onto your own summits.
(13:04) Another amazingly effective (and surprising simple!) strategy to ensure maximum summit success.
(14:00) Find out why we are all about “getting your Judie Dench” on board.
(16:28) How can you ensure that your speakers become the ultimate key to your summit success?
(18:08) This subject line of the week got LeeAnn the highest unsubscribe rate ever.

Episode Resources

LeeAnn Marie Webster's Website

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Previous Episode

The E Newsletter Template You Need (To Save You Embarrassing Yourself)

Have you ever realized you’ve made a HUGE mistake in your email after you’ve pressed ‘send’ to your entire audience? This is why you need an e newsletter template.

Most of us have received an email at some point such as Hello [fullname,fallback=]!

But it can get even worse than that...

Imagine the absolute terror when you realize you totally forgot to update the subject line from last week’s super positive post and instead still had “The most amazing thing happened last week!...”but in this week’s email you are describing how your nan got hit by a bus!?

Yes. These things happen EVERY. SINGLE. DAY.

The good news? There is a way to fix this and save major embarrassment, even if you do mess up and hit ‘send’ too early! Here’s how:

(02:17) Free preset templates - help or hindrance?

(05:12) You’re not the only one who has made the mistake of pressing ‘send’ too early.

(05:53) The first thing to do to set up an email template that won’t embarrass you.

(08:16) What default subject line can you insert that will save you from spontaneous combustion due to sheer humiliation if you forget to change it?

(10:57) How we avoid sending the embarrassing Hello [FIRST NAME} Email.

(11:10) We share an amazing BONUS TIP to help reduce the number of you emails that get sent to people’s spam folders!

(13:11) The default email body copy to have in your templates that’ll save you blushing (or crying...or both)

(15:19) Do you have any default email tips? We’d love to hear about it.

(15:50) We tripled our email open rate with this weeks’ subject line of the week (wait til you hear it!)

Next Episode

3 Commandments Of Email Marketing

1 Recommendations

Because there's nothing more self-aggrandising than calling them Commandments...

Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs. Today we thought we'd share three of them with you.

Want to know what they are?

Lucky for you, it’s what this episode is all about.

3 Commandments Of Email Marketing

Episode Content

(02:20) The First Commandment is so unbelievably simple, yet many people don’t do this, causing Kennedy to regularly fly into a fit of white-haired rage.
(06:14) We’ve only recently started to use The Second Commandment across all of our emails ourselves but we love it so much, we want everyone to start using this (if you aren’t already).
(06:52) Are you holding your audience hostage? We'll explain.
(09:29) Why you should stop asking yourself this question and start asking yourself these instead, with The Third Commandment.
(12:14) Let’s get more specific with the last Commandment.
(14:39) How fast can NASA get people to the moon and how on earth (see what we did there?) does this relate to email marketing?
(15:53) Can your email marketing performance ever be “mind over matter”?
(18:10) Which of the Three Commandments are you going to implement first?
(18:56) Remember when your mam and dad would tell you off? This is what this week’s subject line of the week reminds us of!

Episode Resources

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

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