Ep 13 - Behind Your Favorite Drinks: The Hidden World of Beverage Procurement
05/01/25 • 35 min
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Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available.
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In this eye-opening episode of "Recipe to Revenue," Dino pulls back the curtain on the complex global supply chains that power the beverage industry. With over 30 years of experience managing billion-dollar procurement operations across 150+ processing plants worldwide, Dino reveals the hidden challenges and critical decisions that determine which products succeed or fail.
Listen to learn more about:
🌎 How global events and weather patterns impact your favorite beverages
🚢 The behind-the-scenes scramble when supply chains face disruption
🔍 Why emerging brands often fail due to supply chain oversights
📈 How the beverage industry has transformed over three decades
💼 Strategic advice for food entrepreneurs scaling their operations
Whether you're an entrepreneur looking to launch the next breakthrough beverage or simply curious about the journey of ingredients from distant farms to your refrigerator, this episode offers rare insights into an industry that touches everyone but remains largely invisible.
#recipetorevenue #foodsupplychain #beverageindustry #ingredientsourcing #agriculturebusiness #globalsourcing #emergingbrands #foodentrepreneurs #supplychainmanagement #juiceindustry #productdevelopment #foodmanufacturing #beverageprocurement #foodtrends #ageconomics #desugaredjuice
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
🔔 Subscribe for exclusive content and updates!
Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available.
------------------
In this eye-opening episode of "Recipe to Revenue," Dino pulls back the curtain on the complex global supply chains that power the beverage industry. With over 30 years of experience managing billion-dollar procurement operations across 150+ processing plants worldwide, Dino reveals the hidden challenges and critical decisions that determine which products succeed or fail.
Listen to learn more about:
🌎 How global events and weather patterns impact your favorite beverages
🚢 The behind-the-scenes scramble when supply chains face disruption
🔍 Why emerging brands often fail due to supply chain oversights
📈 How the beverage industry has transformed over three decades
💼 Strategic advice for food entrepreneurs scaling their operations
Whether you're an entrepreneur looking to launch the next breakthrough beverage or simply curious about the journey of ingredients from distant farms to your refrigerator, this episode offers rare insights into an industry that touches everyone but remains largely invisible.
#recipetorevenue #foodsupplychain #beverageindustry #ingredientsourcing #agriculturebusiness #globalsourcing #emergingbrands #foodentrepreneurs #supplychainmanagement #juiceindustry #productdevelopment #foodmanufacturing #beverageprocurement #foodtrends #ageconomics #desugaredjuice
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Previous Episode
Ep 12 - The Monk Fruit Solution: 240x Sweeter Than Sugar with Malcolm Greenberg
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Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.
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In this eye-opening episode of "Recipe to Revenue," discover how monk fruit extract—an ingredient 240× sweeter than sugar—is transforming everything from protein powders to pet treats while maintaining a completely natural profile.
Listen to learn more about:
🌱 The journey of monk fruit from remote Chinese mountains to global markets
🧪 How manufacturers are using monk fruit to create zero-sugar products
🌿 The science behind this powerful natural sweetener
🌎 Behind-the-scenes of monk fruit cultivation and harvesting
💼 Building successful B2B relationships in the ingredients industry
Malcolm takes us through his first-hand experience visiting monk fruit farms in China, explains the unique properties that make this sweetener stand out, and shares insights on how Adallen Nutrition has grown to become a leader in the natural sweetener market.
Whether you're a food manufacturer looking to reformulate products, a brand manager, or an entrepreneur fascinated by global ingredient sourcing, this episode provides valuable insights into one of the food industry's most promising natural ingredients.
Explore more about Adallen Nutrition:
🌐 Website: https://adallen-nutrition.com
🔗 Social Media: Connect with Malcolm “The Monkfruit Guy” on LinkedIn
#recipetorevenue #monkfruit #naturalsweeteners #sugarreduction #foodingredients #sugarfree #organicingredients #foodmanufacturing #alternativesweeteners #healthyingredients #petnutrition #foodformulation #chinaingredients #beverageindustry #themonkfruitguy
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Next Episode
Ep 14 - The Secret Recipe for Retail Success: How MasPanadas Conquered Frozen Food Aisles Nationwide
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Ever wondered how Latin American food brands break into mainstream American grocery stores? Meet Margarita Womack, founder of MasPanadas, who transformed her cultural heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco.
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In this inspiring episode of "Recipe to Revenue," discover how Margarita, a Colombian refugee with a PhD in Ecology and Evolutionary Biology, pivoted from academia to food entrepreneurship and built a thriving CPG company featuring bite-sized empanadas that honor Latin American culinary traditions.
Listen to learn more about:
🏭 Building and scaling your own food manufacturing facility
🛒 The step-by-step journey from corner stores to national retail chains
💰 Strategic approaches to securing funding through angel investors and SBA loans
⚖️ Balancing branded products with private label production
🌮 Adapting traditional recipes for American consumers while maintaining authenticity
Whether you're dreaming of launching your own food brand or looking to scale an existing CPG company, this episode reveals the incredible challenges and rewards of building a specialized manufacturing business while growing a retail presence nationwide.
Margarita shares her "Recipe to Revenue" - combining passion with data-driven decision-making, and explains how her traumatic departure from Colombia ultimately led to entrepreneurial success in America's competitive food landscape.
Explore more about MasPanadas:
🌐 Website: https://www.maspanadas.com/
🔗 Social Media: @maspanadas
#recipetorevenue #foodentrepreneur #cpgbrand #latinamericanfood #empanadas #frozenfood #foodmanufacturing #retaildistribution #immigrantfounders #wholefoods #costco #foodstartup #womenentrepreneurs #selfmanufacturing #foodservice #latinxbusiness #entrepreneurship
🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ Sinuate Media: https://sinuatemedia.com/
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