Marketing Over Coffee Marketing Podcast

In this Marketing Over Coffee:
In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more!

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Brought to you by our sponsors: UserTesting and Upfluence

Using a Lead Gen and Appointment Generation service

Also for content agencies so they can promote what they create

5:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.

For a free trial, visit usertesting.com/coffee

Appointment setting to get more to the middle of funnel

Outsourcing the SDR

Creating the crisp messaging you need for an SDR

12:35 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.

Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.

Larger orgs using on demand SDRs to meet quarterly goals

Covering the globe

Using an intent data platform to surface individuals that are shopping

Marketers can get resources from Dreamforce and AAISP, Demand Generation Report, B2B Sales and Marketing Exchange

Learn more about them at Green Leads or catch up with Mike on LinkedIn

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Sign up for the Marketing Over Coffee Newsletter!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post How to Get More in the Funnel appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:
In this episode Nancy Chen of Zumper talks about building unique customer experiences!

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Brought to you by our sponsors: UserTesting and Terminus

Starting with Email, and over to Postmates

Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform

5:25 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.

For a free trial, visit usertesting.com/coffee

What KPIs are used to measure it?

Growth team driving conversions and Marketing team on branding and awareness

Automating both channel and send time for optimum results

More relevant content with triggered campaigns sending machine learning generated copy

13:50 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.

Using the generated data to drive the content strategy

How’s Covid affected the rental market?

EatsWithNC – a Yelp Elite on Instagram

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Sign up for the Marketing Over Coffee Newsletter!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Sending The Right Content in The Right Channel at the Right Time appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:
In this episode learn about Drag Race, Planners, Gifts, and more!

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Brought to you by our sponsors: UserTesting and Upfluence

Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users.

The Drag Race: B2B – last budget, B2C Holiday press – go to the weekly newsletter

10:23 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.

For a free trial, visit usertesting.com/coffee

The Planners: 2022 Budget and subscriptions

Why budgeting is broken

17:36 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.

Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.

Bearing Gifts: Saying Happy Holidays – Buy Local if logistics are going to crush you

Dogs of War

Love Hard on Netflix

Chris’ Apple Watch 7 arrives!

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Sign up for the Marketing Over Coffee Newsletter!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post 3 Best Year End Tactics appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the state of Media Monitoring Sofware, AI, Fake News and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The 2020 Media Monitoring Buyers Guide What made you write the report? What are the key features of Media Monitoring Software? The transition from […]

The post Eric Schwartzman on Media Monitoring appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:
Learn about the New Google Analytics, New Software, New Mics, and more!

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Brought to you by our sponsors: Blueshift and Theragun

Google Analytics 4 has arrived to change everything!

7:33 – 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.

Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.

For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc

ahrefs new free SEO features

14:57 – 16:10 Theragun is the handheld percussive therapy device that releases your deepest muscle tension using a scientifically-calibrated combination of depth, speed, and power. There is no substitute for the Theragun Gen FOUR – with an OLED screen, personalized Theragun app, and the quiet and POWER you need.

Go to Theragun.com/moc and get your Gen 4 Theragun TODAY.

New Shure mic, Chris’ Bose NC Earbuds unboxing video

Samsung has it’s own DSP with over 50M Smart TVs

Tom Webster as DJ on Spotify with Anchor

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Sign up for the Marketing Over Coffee Newsletter!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post More GA 4 Info Than You Could Want! appeared first on Marketing Over Coffee Marketing Podcast.