Marketing Over Coffee Marketing Podcast
John Wall and Christopher Penn

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1 Creator



6 Listeners
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How to Get More in the Funnel
Marketing Over Coffee Marketing Podcast
11/12/21 • 3 min
5.0
In this Marketing Over Coffee:
In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more!
Brought to you by our sponsors: UserTesting and Upfluence
Using a Lead Gen and Appointment Generation service
Also for content agencies so they can promote what they create
5:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Appointment setting to get more to the middle of funnel
Outsourcing the SDR
Creating the crisp messaging you need for an SDR
12:35 Wit h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.
Larger orgs using on demand SDRs to meet quarterly goals
Covering the globe
Using an intent data platform to surface individuals that are shopping
Marketers can get resources from Dreamforce and AAISP, Demand Generation Report, B2B Sales and Marketing Exchange
Learn more about them at Green Leads or catch up with Mike on LinkedIn
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post How to Get More in the Funnel appeared first on Marketing Over Coffee Marketing Podcast.
11/12/21 • 3 min


2 Listeners
1 Comment
1
3 Best Year End Tactics
Marketing Over Coffee Marketing Podcast
11/19/21 • 26 min
5.0
In this Marketing Over Coffee:
In this episode learn about Drag Race, Planners, Gifts, and more!
Brought to you by our sponsors: UserTesting and Upfluence
Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users.
The Drag Race: B2B – last budget, B2C Holiday press – go to the weekly newsletter
10:23 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
The Planners: 2022 Budget and subscriptions
Why budgeting is broken
17:36 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.
Bearing Gifts: Saying Happy Holidays – Buy Local if logistics are going to crush you
Chris’ Apple Watch 7 arrives!
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post 3 Best Year End Tactics appeared first on Marketing Over Coffee Marketing Podcast.
11/19/21 • 26 min


2 Listeners
1 Comment
1
Sending The Right Content in The Right Channel at the Right Time
Marketing Over Coffee Marketing Podcast
11/26/21 • 23 min
5.0
In this Marketing Over Coffee:
In this episode Nancy Chen of Zumper talks about building unique customer experiences!
Brought to you by our sponsors: UserTesting and Terminus
Starting with Email, and over to Postmates
Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform
5:25 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
What KPIs are used to measure it?
Growth team driving conversions and Marketing team on branding and awareness
Automating both channel and send time for optimum results
More relevant content with triggered campaigns sending machine learning generated copy
13:50 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Using the generated data to drive the content strategy
How’s Covid affected the rental market?
EatsWithNC – a Yelp Elite on Instagram
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Sending The Right Content in The Right Channel at the Right Time appeared first on Marketing Over Coffee Marketing Podcast.
11/26/21 • 23 min


2 Listeners
1 Comment
1
Time for A Coffee Break
Marketing Over Coffee Marketing Podcast
03/13/20 • 22 min
In this Marketing Over Coffee: Learn about BIMI, Going Cashierless, and more! Direct Link to File Brought to you by our sponsors: ahrefs and Express VPN Talking about Covid-19 data Event Cancellations – starting with SXSW and THINK Amazon and Microsoft stepping up to help local businesses Brands can pay to Trend on Reddit – [...]
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03/13/20 • 22 min

1 Listener
Eric Schwartzman on Media Monitoring
Marketing Over Coffee Marketing Podcast
03/27/20 • 28 min
In this Marketing Over Coffee: Learn about the state of Media Monitoring Sofware, AI, Fake News and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The 2020 Media Monitoring Buyers Guide What made you write the report? What are the key features of Media Monitoring Software? The transition from [...]
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03/27/20 • 28 min

1 Listener
Now With More Women!
Marketing Over Coffee Marketing Podcast
03/20/20 • 21 min
In this Marketing Over Coffee: Learn about International Women’s Day, Clearview, Ryan Reynolds and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Image courtesy of Catherine and Sarah Satrun – please buy a print here. Celebrating International Women’s Month with Katie Robbert International Women’s Day is over 100 years [...]
The post Now With More Women! appeared first on Marketing Over Coffee Marketing Podcast.
03/20/20 • 21 min

1 Listener
On Leadership with Simon Sinek
Marketing Over Coffee Marketing Podcast
04/10/20 • 29 min
In this Marketing Over Coffee: A special encore with Simon Sinek! Direct Link to File Brought to you by our sponsor: LinkedIn Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last Speaking at TED It’s not the people, it’s the environment Dealing with layoffs Be the leaders you want to see [...]
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04/10/20 • 29 min

1 Listener
Now With More Virtual Events!
Marketing Over Coffee Marketing Podcast
05/01/20 • 20 min
In this Marketing Over Coffee: Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo Studio.Twitter.com Talking with Jay Baer on In-Ear Insights – reset all your thinking as of March 8th What verticals have been hit hardest 6:52 We’ve got [...]
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05/01/20 • 20 min

1 Listener
Mark Irvine on the State of Marketing
Marketing Over Coffee Marketing Podcast
04/17/20 • 30 min
In this Marketing Over Coffee: Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more! Direct Link to File Brought to you by our sponsor: TrustInsights Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream When do you reach a point where you need to add a tool to [...]
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04/17/20 • 30 min

1 Listener
Mathew Sweezey on The Context Marketing Revolution
Marketing Over Coffee Marketing Podcast
05/08/20 • 32 min
In this Marketing Over Coffee: Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo He’s the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are [...]
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05/08/20 • 32 min

1 Listener
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FAQ
How many episodes does Marketing Over Coffee Marketing Podcast have?
Marketing Over Coffee Marketing Podcast currently has 208 episodes available.
What topics does Marketing Over Coffee Marketing Podcast cover?
The podcast is about News, New, Seo, Marketing, Media, Business News, Podcasting, Podcasts, Business and Blogging.
What is the most popular episode on Marketing Over Coffee Marketing Podcast?
The episode title 'How to Get More in the Funnel' is the most popular.
What is the average episode length on Marketing Over Coffee Marketing Podcast?
The average episode length on Marketing Over Coffee Marketing Podcast is 24 minutes.
How often are episodes of Marketing Over Coffee Marketing Podcast released?
Episodes of Marketing Over Coffee Marketing Podcast are typically released every 7 days.
When was the first episode of Marketing Over Coffee Marketing Podcast?
The first episode of Marketing Over Coffee Marketing Podcast was released on Oct 18, 2019.
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5.0
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