
Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5
09/04/20 • 28 min
1 Listener
In this Marketing Over Coffee:
Learn about Attribution, Pumpkin Spice, Flying Planes, and more!
Brought to you by our sponsors: Otis and LinkedIn
Attribution and the Digital Customer Journey!
Shapley Game Theory vs. Markov Chains vs. Propensity score matching
7:05 – 8:57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now!
What happens when you find out your favorite campaign isn’t the best?
Core Web Vitals
Pumpkin Spice is back
17:13 – 18:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Microsoft Flight Simulator 2020
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5 appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Attribution, Pumpkin Spice, Flying Planes, and more!
Brought to you by our sponsors: Otis and LinkedIn
Attribution and the Digital Customer Journey!
Shapley Game Theory vs. Markov Chains vs. Propensity score matching
7:05 – 8:57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now!
What happens when you find out your favorite campaign isn’t the best?
Core Web Vitals
Pumpkin Spice is back
17:13 – 18:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Microsoft Flight Simulator 2020
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5 appeared first on Marketing Over Coffee Marketing Podcast.
Previous Episode

Talking Hybrid Events with Ben McMahon
In this Marketing Over Coffee:
Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more!
Brought to you by our sponsors: NetSuiteand Direct Mail
Check out all the video at Collaborate Global
Originally created to address sustainability
Reimagining the Launch of the Aston Martin DBX
Scripting for the Extended Reality Environment
7:51 – 8:58 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now
Studio in a box to make offsite work
Using VR to bring a remote guest on set
Picture in picture to make set "monitors"
Up to 20 boxes out and pre-recording creates infinite possibility
14:16 – 15:27 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC
Message and the power of the storyboard
Timeframes – to build, and the ability now to not have to cram it all into 1-3 days
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Talking Hybrid Events with Ben McMahon appeared first on Marketing Over Coffee Marketing Podcast.
Next Episode

Sean Zinsmeister on Product Marketing from West to East
In this Marketing Over Coffee:
Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more!
Brought to you by our sponsors: NetSuite and LinkedIn
Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register
ThoughtSpot – Leading Product Marketing
The real estate market is on fire
Productivity is up
8:42 – 9 :54 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now!
Asana Filing!
Google Slides to manage a Product Launch
16:34 – 18:30 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Maximizing your LinkedIn Profile from Trust Insights
ABM – Microsites with unique content
Select accounts versus Enterprise accounts
Connect with Sean on LinkedIn and Twitter
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
The post Sean Zinsmeister on Product Marketing from West to East appeared first on Marketing Over Coffee Marketing Podcast.
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