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The Online Marketing Show

The Online Marketing Show

Joseph Bushnell

The Online Marketing Show with Joseph Bushnell. A daily show that focuses on all things related to growing your business through online marketing, traffic, conversions and "making money online". Learn how to get more targeted traffic, increase conversion rates, raise the lifetime value of customers and how to get it all done fast. Joey Bushnell interviews his guests on many topics including... online marketing, sales, traffic, conversions, everything that will help to grow your online business. He also share the latest online marketing industry news.

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Top 10 The Online Marketing Show Episodes

Goodpods has curated a list of the 10 best The Online Marketing Show episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Online Marketing Show for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Online Marketing Show episode by adding your comments to the episode page.

John Jantsch is the author of Duct tape marketing, duct tape selling, the referral engine and the commitment engine. In this episode John shares how small businesses can get themselves out there, generate leads, sell more, get more referrals and build strong, loyal customer bases.

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Donnie Bryant is a copywriter who helps his clients produce edgy marketing messages, direct response and editorial copy that generates measurable, profitable results. In this interview I ask Donnie why businesses are failing with their marketing efforts & how they can do it better. Donnie reveals... * The 4 ways businesses are sabotaging their own marketing & killing their chances of getting new customers * A simple but important to lesson to be learned from “Old Spice” commercials * The number 1 writing mistake that will make people stop reading your marketing messages * The “knock them off balance” technique to keep peoples attention squarely on your marketing message * 3 devastating effects that the recession is having on businesses (Plus how to safeguard & recession proof your own business) * Why cutting your marketing budget is the most stupid thing you can do in a down economy * Why some businesses outgrow other businesses by 250% during a recession * Why you can’t persuade anybody or change their mind * How to earn a place of trust & importance in your readers mind * Why you should forget about using a USP (unique selling proposition) & use a UVP instead * Why neglecting 80% of your market is good for business * The “40-40-20′′ rule which determines how successful your ad will be * How to craft a mouth watering offer * How to give a strong call to action that people respond to right away * Why psychologically you wouldn’t want to buy a Rolex for $10 even though that might sound like an amazing deal * A great way to reverse all the risk so the buyer feels super comfortable when ordering
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Today's special guest is joint venture expert Sohail Khan, go to milliondollarpartneringbook.com to find out more. In today's call Sohail is going to be sharing how we can leverage the power of joint ventures to grow our business including: Why you should be doing joint ventures especially if you don't have a huge marketing budget, 2 ways to do joint ventures online, Sohail's top 10 tips for networking and creating strong business relationships, How get in approach "hard to reach" people for joint venture partnering, How to pitch your joint venture idea so you make the deal happen and much, much more.
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Today’s special guest is business consultant and author, Pam Slim. Go to http://pamelaslim.com to find out more. In this episode Pam will be sharing what we need to know about quitting our full time job and moving into self employment, going from employee from entrepreneur if you like. This is can be a really tricky phase of life if you aren’t prepared for it and that’s why Pam has written a book on this exact topic and will giving us some tips today.
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Today's special guest is content marketing expert Joe Pulizzi. Go to contentmarketinginstitute.com to find out more. Today Joe will be sharing with us how to create and share epic content to grow our business we�ll discussing the 8 main types of content marketing, The 3 core objectives for any content marketing program, 6 keys to creating epic content that stands head and shoulders above competing content, How to get your content in front of the right people and How to measure whether your content marketing is producing ROI or not
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Travis Ketchum is the creator of Contest Domination, my personal favourite contest platform. In this episode Travis shares how we can put our list building on steroids by using contests!
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In today's episode I am joined by experienced online marketing consultant, Adam Hommey who gives us tips on how we can easily increase conversions on our webpages.
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Geoff Ronning is a co-creator of Stealth Seminar, one of the most popular automated webinar tools. In this interview Geoff weighs up the pro's and con's of both live and automated webinars as well as hybrid webinars. He also shares how stealth seminar can help us to automate our business and make more profits.
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Today’s special guest is Chris Savage and he is a co-founder of Wistia. Got to wistia.com to find out more. Wistia is the video hosting platform built specifically for marketers and business people, many of the world’s best marketers swear by it, and today Chris is going to be sharing exactly how we can use Wistia to get far better results with our video marketing.
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Hi, welcome to the online marketing show, this is Joey Bushnell. And welcome to the next episode of the online marketing club mini-series. We’re currently exploring my top 9 ways to drive traffic which are SEO, Search advertising, Display advertising, content marketing, organic social media traffic, social advertising, email advertising, affiliate traffic and retargeting. In this episode we will be looking at Email Advertising. What is Email Advertising? Email advertising is tapping into someone else’s email database. They have a list and you can pay them to send an email either entirely dedicated to you or partly about you. If you want to pay someone for the entire email to be about you, it’s called a dedicated email or a solo ad. That’s the best kind of email ad because the sole focus is on you and the return is usually far higher. Another way to do email advertising is to buy ad space within an email, just like buying banner ads on someone’s website you could have a banner ad showing in their email newsletter. The whole email isn’t dedicated just to you but do have a mention and people who read the email may see it and click it. Why is Email Advertising good? Email advertising can be incredible. You should be doing everything you can to build your own email list, it’s one of your biggest online assets, right up there with your website, in some cases it is the most valuable asset of an online business. When you have an email list you can do frequent email marketing where you can build the relationship you have with prospects and customers and occasionally send them offers to monetize your database. We will be talking more about email lists and funnels in future episodes but the reason I mention it is this... If this is a super important part of online your online business perhaps the most important part, then imagine the power of being able to have access into other peoples email list, their biggest asset. What if you could do this with unlimited people, unlimited email lists? That’s essentially what you are getting with this, you get access to peoples inbox instantly, you are being endorsed by the sender of the email who they already know, like and trust and you didn’t have to spend time building that list, you get access to it immediately. What’s bad about Email Advertising? There’s not too much to dislike about email advertising, the only thing is I would ask the person you are buying an email from about their engagement rates and ask to see proof of them. You don’t want to buy an email from someone who has a poor relationship with their list, or get terrible open rates, that kind of thing. So to save the heartache of an email ad gone wrong, ask about this at the inquiry stage, you’d certainly want to know metrics of how many opens they are likely to get when they send your email before ever coming to an agreement on price. Who is Email Advertising for? This is for everyone, getting into the inbox of a relevant audience works for everyone. How to do Email Advertising? I like to buy email ads privately. Find similar but not competing businesses to yours, its fine if you can get a direct competitor to mail for you but that’s going to be rare! Instead find someone who sells a different product but has a similar audience. For example an SEO company could team up with a web development company, the web developers have a list of people who they have built websites for and then they send out an email recommending their favourite SEO company who can help their clients sites to get found in the search engines. Or maybe a hair salon could send out an email on behalf of the tanning salon down the road. There’s literally thousands of possibilities, find out who has a list that you would love to get in front of and then contact them. Some will be used to doing this and will already have a process to deal with your inquiry, others may not be used to doing this but will be open to the opportunity and others will say no. Don’t worry about that, that business and that’s life, suck it up and don’t let fear of rejection stop you. Remember a dedicated email is the best option and you’ll pay more for it but response rate is typically so much higher. If you buy ad space within a newsletter that’s fine but don’t pay anywhere near what you would with a dedicated email and don’t expect as good results. Ask about their list size, who the typical person on the list is, open numbers, previous mailing results for other people who bought an ad, if they have done any, just fact find to make sure this is a good opportunity for you and likely to get a good ROI. Make it worth their time, they don’t have to send an email for you, after all it’s their list and it’s sacred to them, most people would not want to ruin any relationship with their list for any price. You need to sell yourself. Show them exactly why you can help their customers, why them mailing out for you will make their customers love them and be grateful towards them ...
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FAQ

How many episodes does The Online Marketing Show have?

The Online Marketing Show currently has 225 episodes available.

What topics does The Online Marketing Show cover?

The podcast is about News, Branding, Marketing, Media, Persuasion, Leadership, Business News, Mindset, Advertising, Podcasting, Growth, Productivity, Podcasts, Digital, Internet, Automation, Business, Copywriting and Online.

What is the most popular episode on The Online Marketing Show?

The episode title 'John Jantsch - Duct Tape Marketing and Selling. The Online Marketing Show Episode 149' is the most popular.

What is the average episode length on The Online Marketing Show?

The average episode length on The Online Marketing Show is 25 minutes.

How often are episodes of The Online Marketing Show released?

Episodes of The Online Marketing Show are typically released every day.

When was the first episode of The Online Marketing Show?

The first episode of The Online Marketing Show was released on Oct 11, 2013.

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