David Meerman Scott on Virtual Events and More!

10/16/20 • 0 min

1 Listener

Marketing Over Coffee Marketing Podcast

In this Marketing Over Coffee:
Learn about Cinematic Virtual Events, Segments, and The Value of Live!

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Brought to you by our sponsors: NetSuite and LinkedIn

7th Edition of The New Rules of Marketing and PR – 7th Edition

Switching to virtual keynotes – switching from theatric to cinematic

The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love

11:24 – 12:38 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now!

Building everything around segments

Black Violin Live

Fanocracy

18:36 – 20:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

You Ask I Answer and So What? both on LinkedIn!

How Tony Robbins rebuilt virtual from the ground up – What David’s been doing as part of Virtual Business Mastery

The value of live – no recordings

The power of breakouts

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post David Meerman Scott on Virtual Events and More! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:
Learn about Cinematic Virtual Events, Segments, and The Value of Live!

Direct Link to File

Brought to you by our sponsors: NetSuite and LinkedIn

7th Edition of The New Rules of Marketing and PR – 7th Edition

Switching to virtual keynotes – switching from theatric to cinematic

The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love

Building everything around segments

Black Violin Live

Fanocracy

You Ask I Answer and So What? both on LinkedIn!

How Tony Robbins rebuilt virtual from the ground up – What David’s been doing as part of Virtual Business Mastery

The value of live – no recordings

The power of breakouts

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post David Meerman Scott on Virtual Events and More! appeared first on Marketing Over Coffee Marketing Podcast.

Previous Episode

Now With More Crawl Budget!

In this Marketing Over Coffee:
Learn about Content Velocity, Google Indexing API, the latest gear and more!
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Brought to you by our sponsors: Blueshift and LinkedIn

Republishing explodes

Measuring your competitors by Content Velocity

Crawl budget going down?

Google Indexing API

9:18 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.

Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.

For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc

Instagram 10th annversary

15:04 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Prime Day

Apple launch

John’s new Keyboardio Atrius and Chris’ new Bose Earphones

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now With More Crawl Budget! appeared first on Marketing Over Coffee Marketing Podcast.

Next Episode

Brendan Kane on Hook Points!

In this Marketing Over Coffee:
Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations!

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Brought to you by our sponsors: Upfluence and Blueshift

After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class

The three pillars of hook points

USP vs. Hooks – Warby Parker, InstaCart, Disney

Multiple hook points and refreshing them

The Amazon Hooks

8:59 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.

Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.

The movie trailer’s trailer

PCM – The Process Communication Model – Check out the previous interview.

Pixar and PCM

16:46 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.

Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc

Memecards and subverting expectations

The power in explaining someone’s problem better than they can.

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Brendan Kane on Hook Points! appeared first on Marketing Over Coffee Marketing Podcast.