Ep 12 - The Monk Fruit Solution: 240x Sweeter Than Sugar with Malcolm Greenberg
04/18/25 • 39 min
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Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.
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In this eye-opening episode of "Recipe to Revenue," discover how monk fruit extract—an ingredient 240× sweeter than sugar—is transforming everything from protein powders to pet treats while maintaining a completely natural profile.
Listen to learn more about:
🌱 The journey of monk fruit from remote Chinese mountains to global markets
🧪 How manufacturers are using monk fruit to create zero-sugar products
🌿 The science behind this powerful natural sweetener
🌎 Behind-the-scenes of monk fruit cultivation and harvesting
💼 Building successful B2B relationships in the ingredients industry
Malcolm takes us through his first-hand experience visiting monk fruit farms in China, explains the unique properties that make this sweetener stand out, and shares insights on how Adallen Nutrition has grown to become a leader in the natural sweetener market.
Whether you're a food manufacturer looking to reformulate products, a brand manager, or an entrepreneur fascinated by global ingredient sourcing, this episode provides valuable insights into one of the food industry's most promising natural ingredients.
Explore more about Adallen Nutrition:
🌐 Website: https://adallen-nutrition.com
🔗 Social Media: Connect with Malcolm “The Monkfruit Guy” on LinkedIn
#recipetorevenue #monkfruit #naturalsweeteners #sugarreduction #foodingredients #sugarfree #organicingredients #foodmanufacturing #alternativesweeteners #healthyingredients #petnutrition #foodformulation #chinaingredients #beverageindustry #themonkfruitguy
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
🔔 Subscribe for exclusive content and updates!
Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.
------------------
In this eye-opening episode of "Recipe to Revenue," discover how monk fruit extract—an ingredient 240× sweeter than sugar—is transforming everything from protein powders to pet treats while maintaining a completely natural profile.
Listen to learn more about:
🌱 The journey of monk fruit from remote Chinese mountains to global markets
🧪 How manufacturers are using monk fruit to create zero-sugar products
🌿 The science behind this powerful natural sweetener
🌎 Behind-the-scenes of monk fruit cultivation and harvesting
💼 Building successful B2B relationships in the ingredients industry
Malcolm takes us through his first-hand experience visiting monk fruit farms in China, explains the unique properties that make this sweetener stand out, and shares insights on how Adallen Nutrition has grown to become a leader in the natural sweetener market.
Whether you're a food manufacturer looking to reformulate products, a brand manager, or an entrepreneur fascinated by global ingredient sourcing, this episode provides valuable insights into one of the food industry's most promising natural ingredients.
Explore more about Adallen Nutrition:
🌐 Website: https://adallen-nutrition.com
🔗 Social Media: Connect with Malcolm “The Monkfruit Guy” on LinkedIn
#recipetorevenue #monkfruit #naturalsweeteners #sugarreduction #foodingredients #sugarfree #organicingredients #foodmanufacturing #alternativesweeteners #healthyingredients #petnutrition #foodformulation #chinaingredients #beverageindustry #themonkfruitguy
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Previous Episode
Ep 11 - Startup to National Success: Secrets to Growing a Premium Tequila Brand with Nayana Ferguson
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Do you dream of turning a passion into a thriving business but feel like you don't have the right experience? Meet Nayana Ferguson, co-founder of Anteel Tequila, who transformed a vacation conversation with her husband into one of America's most awarded tequila brands. As the first Black woman to own and lead a tequila brand, Nayana share her story and her own #ReceipetoRevenue for this national spirits company.
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In the 11th episode of "Recipe to Revenue," learn how Nayana and her husband built their tequila empire from scratch, navigating complex regulations, securing VC funding, and creating innovative products, like the world's only coconut lime blanco tequila.
Listen to hear more about:
🌱 The transition from corporate career to entrepreneurial success
🚚 The journey from initial concept to national distribution
💰 Tips for securing venture capital in the spirits industry
📈 Strategies for building a successful spirits brand
🧪 Innovative approaches to product development and marketing
Whether you're dreaming of starting your own business or looking to be inspired by entrepreneurial success, this episode shows how mindset and determination can transform any idea into reality and that it is never too late to pursue your passion.
Explore more about Anteel Tequila:
🌐 Website: https://www.anteeltequila.com/
🔗 Social Media: @anteeltequilas
#recipetorevenue #tequilabrand #spiritsindustry #entrepreneurship #beveragebusiness #tequilacompany #startupstory #womenentrepreneurs #blackownedbusiness #spiritsdistribution #beverageindustry #tequila #craftspirits #sustainability #premiumspirits
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Next Episode
Ep 13 - Behind Your Favorite Drinks: The Hidden World of Beverage Procurement
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Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available.
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In this eye-opening episode of "Recipe to Revenue," Dino pulls back the curtain on the complex global supply chains that power the beverage industry. With over 30 years of experience managing billion-dollar procurement operations across 150+ processing plants worldwide, Dino reveals the hidden challenges and critical decisions that determine which products succeed or fail.
Listen to learn more about:
🌎 How global events and weather patterns impact your favorite beverages
🚢 The behind-the-scenes scramble when supply chains face disruption
🔍 Why emerging brands often fail due to supply chain oversights
📈 How the beverage industry has transformed over three decades
💼 Strategic advice for food entrepreneurs scaling their operations
Whether you're an entrepreneur looking to launch the next breakthrough beverage or simply curious about the journey of ingredients from distant farms to your refrigerator, this episode offers rare insights into an industry that touches everyone but remains largely invisible.
#recipetorevenue #foodsupplychain #beverageindustry #ingredientsourcing #agriculturebusiness #globalsourcing #emergingbrands #foodentrepreneurs #supplychainmanagement #juiceindustry #productdevelopment #foodmanufacturing #beverageprocurement #foodtrends #ageconomics #desugaredjuice
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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