Marketing Mantra
Sandeep Mallya
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Top 10 Marketing Mantra Episodes
Goodpods has curated a list of the 10 best Marketing Mantra episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Mantra for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Mantra episode by adding your comments to the episode page.
Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)
Marketing Mantra
08/30/23 • 44 min
AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience.
On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers.
But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content.
Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling.
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Tools & resources discussed in this episode:
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
1 Listener
11/29/20 • 7 min
Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals.
In this episode, I discuss Google's upcoming algorithm update and share:
- what this means for your site's future
- how to safeguard your site against the update, so it doesn't lose organic traffic
- 3 tools you can use to prepare your site for the update.
Tune in to learn everything you need to know about Google's page experience update.
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Tools discussed in this episode:
Google Search Console - https://search.google.com/search-console/welcome
Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/
GTMetrix - https://gtmetrix.com/
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
1 Listener
Ep. #102 - When Marketing Fails: The Story of Ford Edsel
Marketing Mantra
06/05/23 • 12 min
Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "the Titanic of Automobiles," the Edsel is considered one of the biggest marketing and branding disasters of all time.
Tune in to the episode to uncover the fascinating story of the Ford Edsel, a cautionary tale that still echoes in the world of marketing.
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
1 Listener
08/02/21 • 46 min
In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog YourBrandFound.com.
In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about:
- the type of content you should create on YouTube
- common YouTube mistakes to avoid
- the best way to use YouTube to optimize your sales cycle
... and lots more.
If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen.
⏱ Timestamps:
- 00:33 - Introducing Neil Sheth
- 03:12 - How Neil helps his clients get to the top of Google
- 09:58 - The best way for small business owners to approach the content creation process
- 16:47 - What kind of content should small businesses create on YouTube?
- 18:00 - Justify the need to create content on YouTube
- 21:12 - Neil's YouTube experiment
- 25:49 - Common YouTube mistakes to avoid
- 29:45 - How frequently should you upload videos on YouTube?
- 30:37 - Publish at least 25 videos on your YouTube channel to witness growth
- 33:57 - How to use YouTube to shorten your sales cycle
- 37:15 - How to repurpose your YouTube videos
- 40:32 - Why YouTube is a must-use platform for small businesses
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Resources discussed in the episode:
Bubbli Digital - https://bubblidigital.com/
Your Brand Found - https://yourbrandfound.com/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
More Resources for Entrepreneurs:
75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/
10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Ep. #55 - How to Live Stream Pre-Recorded Videos on Social Media
Marketing Mantra
07/17/20 • 7 min
Live videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a tool that could help you seamlessly go live with pre-recorded videos on all major social channels?
In this episode, I'll reveal how you can schedule and live stream pre-recorded videos on social media with OneStream Live, a tool that allows you to live stream pre-recorded videos on 40+ platforms simultaneously.
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Tools discussed in this episode:
OneStream Live (AppSumo Deal) - https://www.99signals.com/go/onestream-live/ (Get lifetime access to OneStream Live for just $59)
Watch my review and demo of OneStream Live on YouTube - https://www.youtube.com/watch?v=jemOKteh1Ws
Sign up for OneStream Live's free account - https://www.99signals.com/go/onestream-live-free/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Ep. #35 - This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories
Marketing Mantra
10/08/19 • 6 min
Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing.
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Follow us on social media:
Facebook: facebook.com/99signalsblog
YouTube: youtube.com/c/99signals
Instagram: instagram.com/99signals
Twitter: twitter.com/99signalsblog
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message
Highlight: What are NFTs? NFTs Explained in Simple Terms
Marketing Mantra
09/15/21 • 6 min
This is a highlight from "Marketing Mantra Ep. #74: Solana and Solana Ecosystem Explained (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)."
In this segment, Vijay and Sreekanth explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto phenomenon.
Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1
Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0)
Music promoted by BreakingCopyright: http://bit.ly/2OBe00v
--- Send in a voice message: https://anchor.fm/sandeep-mallya/message06/07/23 • 57 min
In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impact: FinTech. From digital payments and lending platforms to robo-advisors and blockchain technology, FinTech has disrupted traditional financial systems, offering greater convenience, accessibility, and efficiency to consumers and businesses alike.
In this episode, I'm joined by Ashish Khandelwal, the visionary behind ANQ Finance and a true trailblazer in India's FinTech landscape. Ashish is a seasoned entrepreneur who combines his expertise in finance and technology to launch and scale ventures, aiming to revolutionize finance and empower individuals with innovative solutions to achieve their financial dreams.
Join us as we take a behind-the-scenes look into building and scaling a FinTech startup.
Tune in as we explore:
- The evolving world of FinTech
- Top 3 survival tips for entrepreneurs to navigate the FinTech jungle
- The challenges and strategies of complying with fintech regulations
- Creative approaches to acquire and retain customers in the FinTech space
- Inspiring tales of success in FinTech
- Practical tips to kickstart your FinTech entrepreneurial journey ...and lots more.
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Exclusive ANQ-99signals Offer
ANQ is a digital banking platform that harnesses the power of Decentralized Finance (DeFi) to deliver next-generation financial services.
Available on both iOS and Android, ANQ lets you earn rewards in Bitcoin or Digital Gold for every purchase made using the ANQ X card or ANQ Shopping. ANQ lets you shop at over 9M merchants, earn assured 🚀🚀 bounties (rewards) in BITCOIN or DIGITAL GOLD, switch between them anytime, and get up to 16% bounties on every shopping at your favourite brands like Swiggy (7%), MakeMyTrip (3.5%) and more. Plus, unlock the value of your digital assets with easy credit at competitive rates with nQash.
Exclusive offer: For a limited time, you can avail a lifetime membership fee of just INR 999 (usually INR 1500) by using the referral code 99SIGNALS. No minimum purchase and no max cap.
So, if you're ready to take your rewards game to the next level, join the Bounties revolution. Download the ANQ app now — earn rewards and build your wealth, one purchase at a time.
Download now: https://anq.finance/app
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
09/21/22 • 8 min
WordPress is the world’s most popular content management system (CMS). It powers over 35% of all sites on the internet, eclipsing all other players in the CMS market. When it comes to choosing the right WordPress SEO plugins, it’s important to be super selective. On this episode, I share the 3 best WordPress SEO plugins that you can install on your site to improve your search rankings.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
- Yoast SEO - https://yoast.com/
- Broken Link Checker - https://wordpress.org/plugins/broken-link-checker/
- WP Rocket - https://www.99signals.com/go/wp-rocket/
- [Blog Post] 19 Best SEO Plugins for WordPress - https://www.99signals.com/best-seo-plugins-for-wordpress/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Ep. #15 - The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)
Marketing Mantra
02/04/19 • 9 min
In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you.
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Additional Resources:
Blue Fountain Media Study on UX Trends: https://www.bluefountainmedia.com/blog/blue-fountain-media-ux-trends-survey-finds-81-think-less-brand-if-website-not-date
How Often Should You Blog? Use the 99signals Blogging Frequency Calculator to Find Out: https://99signals.outgrow.us/blogging-calculator
[Answered] How Long Should a Blog Post Be: https://www.99signals.com/how-long-should-a-blog-post-be/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Follow us on social media:
Facebook: facebook.com/99signalsblog
YouTube: youtube.com/c/99signals
Instagram: instagram.com/99signals
Twitter: twitter.com/99signalsblog
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
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FAQ
How many episodes does Marketing Mantra have?
Marketing Mantra currently has 134 episodes available.
What topics does Marketing Mantra cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Marketing Mantra?
The episode title 'Ep. #57 - Google's Upcoming Page Experience Update: What You Need to Know' is the most popular.
What is the average episode length on Marketing Mantra?
The average episode length on Marketing Mantra is 16 minutes.
How often are episodes of Marketing Mantra released?
Episodes of Marketing Mantra are typically released every 7 days, 2 hours.
When was the first episode of Marketing Mantra?
The first episode of Marketing Mantra was released on Aug 2, 2018.
Show more FAQ
Show more FAQ