Ep. #70 - YouTube Tips for Small Businesses (w/ Neil Sheth from Bubbli Digital)

08/02/21 • 46 min

In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog YourBrandFound.com.

In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about:

the type of content you should create on YouTube
common YouTube mistakes to avoid
the best way to use YouTube to optimize your sales cycle

... and lots more.

If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen.

⏱ Timestamps:

00:33 - Introducing Neil Sheth
03:12 - How Neil helps his clients get to the top of Google
09:58 - The best way for small business owners to approach the content creation process
16:47 - What kind of content should small businesses create on YouTube?
18:00 - Justify the need to create content on YouTube
21:12 - Neil's YouTube experiment
25:49 - Common YouTube mistakes to avoid
29:45 - How frequently should you upload videos on YouTube?
30:37 - Publish at least 25 videos on your YouTube channel to witness growth
33:57 - How to use YouTube to shorten your sales cycle
37:15 - How to repurpose your YouTube videos
40:32 - Why YouTube is a must-use platform for small businesses

-=-=-=-=-

Resources discussed in the episode:

Bubbli Digital - https://bubblidigital.com/

Your Brand Found - https://yourbrandfound.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about:

the type of content you should create on YouTube
common YouTube mistakes to avoid
the best way to use YouTube to optimize your sales cycle

... and lots more.

If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen.

⏱ Timestamps:

00:33 - Introducing Neil Sheth
03:12 - How Neil helps his clients get to the top of Google
09:58 - The best way for small business owners to approach the content creation process
16:47 - What kind of content should small businesses create on YouTube?
18:00 - Justify the need to create content on YouTube
21:12 - Neil's YouTube experiment
25:49 - Common YouTube mistakes to avoid
29:45 - How frequently should you upload videos on YouTube?
30:37 - Publish at least 25 videos on your YouTube channel to witness growth
33:57 - How to use YouTube to shorten your sales cycle
37:15 - How to repurpose your YouTube videos
40:32 - Why YouTube is a must-use platform for small businesses

-=-=-=-=-

Resources discussed in the episode:

Bubbli Digital - https://bubblidigital.com/

Your Brand Found - https://yourbrandfound.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Previous Episode

Ep. #69 - 3 Best SEO News Sites You Should Bookmark Today

SEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will soon outrank you in search results. Which is why it's important to stay up-to-date with the latest SEO news and trends so you're never caught off guard. In this episode, I share the 3 best SEO news websites that you should bookmark right away. You can visit these sites from time to time to stay in the loop with all the breaking news stories and developments in the world of SEO.

-=-=-=-=-

Resources discussed in this episode:

Top 3 SEO news sites

Search Engine Journal - https://www.searchenginejournal.com/category/news/
Search Engine Land - https://searchengineland.com/
Search Engine Roundtable - https://www.seroundtable.com/

Visit the following sites for actionable SEO tips and techniques:

99signals (https://www.99signals.com/) - Visit the SEO section of my blog for in-depth how-to guides on relevant SEO topics and read about the best SEO tools you can use to improve your site's search visibility.
Backlinko - https://backlinko.com/
The Semrush Blog - https://www.semrush.com/blog/
The Ahrefs Blog - https://ahrefs.com/blog/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Next Episode

Ep. #71 - 7 Seconds That Are Worth $700,000: The Story of Website Loading Speed (w/ Dmitrii Kustov from Regex SEO)

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal.

In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns.

Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised.

⏱ Timestamps:

00:29 - Introducing Dmitrii Kustov
03:16 - How Dmitrii evaluates clients at Regex SEO
05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings
- 08:18 - User experience and SEO
10:30 - How to improve your core web vitals and Pagespeed Insights score
13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000
19:35 - Should marketers obsess over bounce rate? What is a good bounce rate?
24:16 - More tips to optimize your page speed and reduce bounce rate
30:46 - How your hosting plan affects page speed
33:16 - Dmitrii's favorite SEO tools