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All About Digital Marketing Podcast

All About Digital Marketing

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well-seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and Travis Ketchum, plus the team from Social INK on our adventure to create the All About Digital Marketing podcast.

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Top 10 All About Digital Marketing Podcast Episodes

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01/16/20 • 44 min

This episode is all about making the right marketing and business decisions, with marketer Jason Yormark. Now Founder and CEO of social media agency Socialistics, he has a couple decades of marketing experience under his belt for big names such as Microsoft and little mom-and-pop type businesses, too.
We talked about social media, why businesses won't get results by just doing what they "should", and how to make the right decisions for your marketing - including picking the right agency. Hope you enjoy. There's a lot of good advice here whatever your stage of business.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

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01/16/20 • 44 min

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05/07/20 • 43 min

In this week's episode, we're talking all about digital PR and what that looks like for small to mid-sized companies. No matter what industry you're in, there are opportunities to get your brand to the front and centre through PR.
Lee Caraher, from Double Forte, has been specialising in this world for years. From huge corporations, through to SMEs, helping them all to find their place.
We all know the digital world is where we need to be. Finding ways to help your brand stand out from the crowd is a huge win for so many businesses. Now you can hear all about how they do things at Double Forte.
I hope you all stay safe and stay home.
Enjoy!
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

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05/07/20 • 43 min

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04/16/20 • 45 min

This week's episode is all about analytics. We all know that we can track the small things when it comes to our digital marketing efforts, but how many of us are using that to its full advantage?
John Wall from Trust Insights knows his stuff when it comes to marketing data. So much so that he even delves into some predictive marketing and how you can use the same tools and techniques to help you with your marketing.
If you have any sort of digital presence, you'll want to check out the episode.
I hope you all stay safe and stay home.
Enjoy!
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

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04/16/20 • 45 min

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01/09/20 • 35 min

If you ever considered using animation in your marketing and your first thought was "how much would it cost", then this is an episode you have to listen to.
I chatted to Kim Emson, established animator, on how small businesses can increase profits, be more effective, and get results using animation and video. She also shares insights into how she herself as a business gets clients using social media. The secret? The right objective. Kim's passion and experience comes through, both as an animator and a business owner, so even if animation isn't in your plans, you'll be able to learn some foundational rules for any digital marketing.
Hope you enjoy the episode. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. You can find all the show notes at AllAboutDigitalMarketing.co.uk

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01/09/20 • 35 min

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12/05/19 • 57 min

It's always a pleasure to talk to Adam King and in this chat we're talking all about accelerating business growth. Not all marketing is made equal. Just because it "works" for someone else doesn't mean it will for you.

  • Three key growth accelerators [02:27]
  • Why we need a better word than 'funnel' [03:55]
  • Every transaction is human to human [09:34]
  • Simplicity + Focus = Growth [16:50]
  • Why doing social media because you "should" is the worst approach [22:23]
  • 3 things you need to know before you can grow [25:36]
  • The four things you need in your strategy document [31:03]
  • Marketing isn't a popularity contest [35:58]

So listen on to learn the foundational skills and tactics you need to thing about when it comes to your marketing strategy, so that no matter what you business is, where you are, or what you do - you see consistent growth. Consistently, and quickly.
Unfortunately, there's no magic button. But the right strategy will save you an enormous amount of time and money, and makes sure you aren't spending months (or years) swimming against the tide. (There's a somewhat nautical reference for you, Adam.)
Hope you enjoy the episode. Please rate and review, and share with a friend in business to help them accelerate their growth, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

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12/05/19 • 57 min

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11/28/19 • 8 min

Social networks used to be all about, well, social networking. Now, it's all about social "media". Social media has kind of taken the focus away from the connection side of things. And yet, being social on social media is exactly why it's the biggest opportunity for small businesses to grow.
You don't need to spend money to start having conversations or to engage in conversations on social media. That's free. The only thing it takes is time, effort and a little bit of a strategy to know what it is that you're actually going for.
Today, I'm talking all about putting social back into social media, as a small business, so you can get results online.
Hope you enjoy the episode. Please rate and review, and share with a friend in business to help boost their results on social media, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

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11/28/19 • 8 min

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12/12/19 • 8 min

Is remote working what it's made out to be? I might be a bit biased, but here's my perspective as CEO of Social INK, a completely decentralised digital marketing agency. Our entire team works remotely: from home, from coworking spots, while travelling - sometimes literally, like while in the air on a plane or on a train journey.
Remote working can inspire a lot of jokes about pyjamas and "days off". This couldn't be further from the truth. The reality is, remote working offers a ton of benefits. And we're not talking about "perks" like pretending to work while you're actually watching Netflix.
But what does this have to do with marketing? I'm talking about how remote working can benefit a business and make it more successful. And help you, as a business owner, do your best work.
Hope you enjoy the episode. Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

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12/12/19 • 8 min

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In this episode, I had the pleasure of catching up with Gary Lewis, also known as Gary Does Copy, an established freelance copywriter who in his own words is a "creative generalist". But when he has to niche down, he'll say fintech.
This chat goes into detail about the realities of marketing yourself as a freelancer or solopreneur, the challenges of being the only "face" of the business, what works on social media for solo and small teams, and why content really IS king. LinkedIn, Twitter, creativity, and adding some personality are all themes we come back to in this conversation. Because they are incredibly valuable tools, especially for solo business owners.
Hope you enjoy the episode. Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing.

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11/14/19 • 51 min

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In this open chat with Briona Gallagher, Product Manager at Design Wizard, we dug deep into how social media is much more than just a marketing tool, why negative feedback can be the most vital, tips to tackle live streaming, and other digital marketing advice and tactics that work in the real world.
This episode is a must-listen for apps, startups, and other digital-central companies. If you've ever wondered about brand "tone of voice", needed some Youtube inspiration, wondered if SEO is worth it, or what to do when someone's unhappy on social media, we talked about all these concerns and more.
Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. Read all the show notes and find all our channels at www.AllAboutDigitalMarketing.co.uk

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11/07/19 • 48 min

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11/21/19 • 38 min

If you've been listening since Day 1 or have gone through the archive, you'll be familiar with Gareth Alvarez already. As Head of Content at Social INK, he's deep in the trenches, using content to grow businesses. Both Social INK's projects, and our clients.
In this episode, we chat about what "content marketing" actually is, how small businesses should approach it, how to produce a huge range of content without going crazy, and why it's best to be polarising.
And yes, bad press IS really better than no press.
Hope you enjoy the episode. Please rate and review, and share this episode with a friend who's trying to grow THEIR business, too. Find all the show notes on www.AllAboutDigitalMarketing.co.uk

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11/21/19 • 38 min

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FAQ

How many episodes does All About Digital Marketing Podcast have?

All About Digital Marketing Podcast currently has 171 episodes available.

What topics does All About Digital Marketing Podcast cover?

The podcast is about Marketing, Social Media, How To, Social Media Marketing, Podcasts, Education, Digital Marketing and Business.

What is the most popular episode on All About Digital Marketing Podcast?

The episode title 'Episode 28 - Making Good Marketing Decisions with Jason Yormark' is the most popular.

What is the average episode length on All About Digital Marketing Podcast?

The average episode length on All About Digital Marketing Podcast is 33 minutes.

How often are episodes of All About Digital Marketing Podcast released?

Episodes of All About Digital Marketing Podcast are typically released every 5 days, 1 hour.

When was the first episode of All About Digital Marketing Podcast?

The first episode of All About Digital Marketing Podcast was released on Jul 19, 2019.

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