All About Digital Marketing Podcast

Today's episode is all about understanding a fundamental principle for success in marketing, and anything else for that matter. You see, trying something once, and saying it doesn't work simply isn't a good strategy.
As with most things in life you need to consistently show up. Doing something, again and again, to make sure that it has a fair chance of actually getting some results. And then, and this is the really hard part for most of us, you need patience.
Guess what? It's not going to happen overnight. There are no overnight success stories that don't start with years of effort and hard work. At least none that I know of.
And all of this was inspired by a recent article I read by Seth Godin titled Chasing The Cool Kids.
Stay safe and enjoy the episode.
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about starting a podcast and publishing more than 100 episodes. What does that take? What does it look like? What sort of results can you expect? Wow - that's a lot of questions. Let's take a quick look at it and see what our journey was like.

Before we get started, I want to set the scene. The very first episode we recorded was with the team at Social INK. We didn't have a name for the podcast. No Website. No domain URL. NOTHING.

The only thing we knew was that we wanted to start, record and publish a podcast within 30 days. Yep, that's right. That's how we started. If you've followed Social INK over the past couple of years, you'll have seen some of our crazy internal challenges. This was no different.
The reason I'm being a bit nostalgic and going back to this is simply to reinforce this.

Arthur Ashe

I love this quote. And we live by it! Sure, since then we've moved the needle. The podcast audience is growing, slowly but surely. The production quality is getting better. It's all about small incremental improvements.

So, if you're thinking of starting a podcast, I'll leave you with what Eugene Kan said to me in Episode 10.

Eugene Kan

If the answer is yes, then you know what you need to do. Whether it's a YouTube channel, a podcast or blog posts, it doesn't matter. You'll be amazed how quickly a year will pass, and suddenly you'll be hitting milestones too.
I hope you all stay safe.
Enjoy!
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about the concept of "2 weeks ahead is good for your head". We never want to be rushing around and desperately trying to create content. This is a big No. When content is done quickly at the last minute, it usually has mistakes or other issues. It won't be thought out properly and is not actually going to take us towards our objectives.

Think about the effect on you, your brand, and most importantly, your audience.

Another issue is when you go on to a business's social media page and try to find information and notice that they haven't posted for a month or more. This creates confusion, especially now with everything that's happened over the last year with a lot of businesses, unfortunately, having closed. It doesn't look good for the business.

To make sure that we're never on the back-foot we like to plan to be 2 weeks ahead. That's going to help your brand get recognised. When people see your content they will form links to your business and know what you're about. That is the key.

That's why we should be posting consistently. By planning and always being two weeks ahead, you take away the pressure for you and the chance that your audience will forget who you are.

Having that baseline content and adding on top of that is going to be far more powerful than having no content planned and trying to add things on the day. How planned is your content? Let us know.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

• Visit Social INK’s Website
• Subscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live Videos
• Chris Bruno on LinkedIn
• Chris Bruno on Twitter
• Grab a Free Marketing Consultation with Social INK
• You can find all our videos over on the Social INK YouTube Channel.

This episode is very different from my normal conversation about Digital Marketing, but nonetheless I think there is value in every conversation we have these days. Nicole Russin-McFarland is a film score composer and director based in Los Angeles.
She's created more content and tried more channels than most. What makes her stand out is her clarity in terms of her drive towards the clear goals she's set for herself.
The episode takes some big tangents and we go down some deep rabbit holes, but I think everyone can find something to take away from this. Whether it be what life in Hollywood is really like, or putting out content on various channels to see what really works.
Take a listen, hope you enjoy the episode and we'll be back to our usual digital marketing focus from next week onwards. But for now, here's some real insight into what that life in Hollywood is really like.
Enjoy!
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.