
Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)
08/30/23 • 44 min
1 Listener
AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience.
On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers.
But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content.
Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling.
-=-=-=-=-
Tools & resources discussed in this episode:
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience.
On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers.
But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content.
Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling.
-=-=-=-=-
Tools & resources discussed in this episode:
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Previous Episode

Ep. #106 - Technical SEO Deep Dive: Site Speed, Crawling, and Indexing
In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen.
-=-=-=-=-
Tools & resources discussed in this episode:
- [Blog Post] 10 Technical SEO Tips to Instantly Boost Your Traffic - https://www.99signals.com/technical-seo-tips/
- Semrush - Sign up for a 14-day free trial of Semrush Pro - https://www.99signals.com/go/semrush-pro-offer/
- Yoast SEO WordPress Plugin - https://wordpress.org/plugins/wordpress-seo/
- Broken Link Checker WordPress Plugin - https://wordpress.org/plugins/broken-link-checker/
- Check My Links Chrome Extension - https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf
- Google Search Console - https://search.google.com/search-console/about
- Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/
- WP Rocket - https://www.99signals.com/go/wp-rocket/
- Google PageSpeed Insights - https://pagespeed.web.dev/
- Bunny CDN - https://bunny.net/cdn/
- Cloudflare CDN - https://www.cloudflare.com/application-services/products/cdn/
- TinyPNG - https://tinypng.com/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Next Episode

Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga
This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure.
From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall.
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
-=-=-=-=-
Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/marketing-mantra-21119/ep-107-ai-and-storytelling-crafting-narratives-with-artificial-intelli-32877915"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to ep. #107 - ai and storytelling: crafting narratives with artificial intelligence (w/ jyotirmoy dutta from yarnit) on goodpods" style="width: 225px" /> </a>
Copy