Ep. #57 - Google's Upcoming Page Experience Update: What You Need to Know

11/29/20 • 7 min

1 Listener

Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals.

In this episode, I discuss Google's upcoming algorithm update and share:

what this means for your site's future
how to safeguard your site against the update, so it doesn't lose organic traffic
3 tools you can use to prepare your site for the update.

Tune in to learn everything you need to know about Google's page experience update.

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Tools discussed in this episode:

Google Search Console - https://search.google.com/search-console/welcome

Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/

GTMetrix - https://gtmetrix.com/

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I discuss Google's upcoming algorithm update and share:

what this means for your site's future
how to safeguard your site against the update, so it doesn't lose organic traffic
3 tools you can use to prepare your site for the update.

Tune in to learn everything you need to know about Google's page experience update.

-=-=-=-=-

Tools discussed in this episode:

Google Search Console - https://search.google.com/search-console/welcome

Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/

GTMetrix - https://gtmetrix.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Previous Episode

Ep. #56 - How to Advertise on Facebook in 2020 & Beyond w/ Daniel Daines-Hutt

In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion, where he shared some really cool Facebook advertising and copywriting hacks.

If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.

Since Dan's last appearance on this show, Facebook as an advertising platform has gone through several changes. Because of these changes, advertisers have had to tweak their strategies to get a better ROI for their ads on Facebook. In this episode, Dan sheds light on the steps he took to make sure his ads performed well on Facebook consistently and how you can do the same. He also shares with us how his business survived and thrived during the ongoing Covid-19 pandemic.

Hope you find this episode useful.

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Resources discussed in the episode:

Dan's Website - https://www.ampmycontent.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog

YouTube: youtube.com/c/99signals

Instagram: instagram.com/99signals

Twitter: twitter.com/99signalsblog

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Next Episode

Ep. #58 - How I Boosted Search Traffic to an Old Article by 146% (and How You Can Do It Too)

How do you revive a blog post that's losing organic traffic?

How do you breathe new life into old content and make sure it continues to generate search traffic in the long run?

If you have these questions in your mind, then this episode is for you.

In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 days.

And you know what?

It’s an SEO secret that is overlooked by even the most experienced SEO professionals.

Tune in to learn the simple 5-step process you can use to revive old blog posts that are losing traffic and rankings.

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Tools & resources discussed in this episode:

[Blog Post] SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/

SEMrush Free Trial (30 Days) - https://www.semrush.com/partner/99signalspro/

Animalz Revive Tool - https://revive.animalz.co/

Here are some resources on my blog that can help you with competitor analysis and link building:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.