Ep 15 - From $0 to 6 Figures: E-Commerce Growth for Food Brands

05/15/25 • 38 min

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Struggling to market your food brand with limited resources? Meet Damian Roberti, founder of Marketing Food Online and successful food entrepreneur, who turned a small Italian bakery into a thriving e-commerce business—without the big marketing budget most brands think they need.

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In this game-changing episode of "Recipe to Revenue," discover how Damian generates thousands in sales using strategic $120 Facebook ads and free YouTube content, rather than pouring money into traditional retail channels or expensive marketing campaigns.

Listen to learn more about:
🍪 Why Amazon and online marketplaces beat retail shelf space for food startups
💻 How to create content that sells your food products without feeling "sales-y"
📱 The multi-platform approach that protects your business from platform changes
📊 Simple ways to identify where your products sell best and double down
💰 Turning YouTube videos into lasting marketing assets that generate sales for years

Whether you're selling cookies, coffee, spices, or sauces, this episode reveals practical, actionable strategies for food entrepreneurs who want to grow their business online without breaking the bank. Learn why Damian believes the barriers to entry for e-commerce are dramatically lower than retail, and how you can leverage this advantage starting today.

Damian's "Recipe to Revenue" is clear: Create organic content that keeps working for you, spread your presence across multiple platforms, and focus on conversions rather than vanity metrics.

Explore more about Damian:
🌐 Website: https://marketingfoodonline.com/
🔗 YouTube: https://www.youtube.com/marketingfoodonline
🍭 The Brittle Box: https://thebrittlebox.com/

#recipetorevenue #foodmarketing #ecommercetips #amazonsellingtips #foodentrepreneur #contentmarketing #youtubemarketing #foodbusiness #digitalmarketing #onlinefoodsales #foodbrand #nobudgetmarketing #cpgmarketing #marketingstrategy #socialmediamarketing

🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ Sinuate Media: https://sinuatemedia.com/

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Damian's "Recipe to Revenue" is clear: Create organic content that keeps working for you, spread your presence across multiple platforms, and focus on conversions rather than vanity metrics.

Explore more about Damian:
🌐 Website: https://marketingfoodonline.com/
🔗 YouTube: https://www.youtube.com/marketingfoodonline
🍭 The Brittle Box: https://thebrittlebox.com/

🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ Sinuate Media: https://sinuatemedia.com/

Previous Episode

Ep 14 - The Secret Recipe for Retail Success: How MasPanadas Conquered Frozen Food Aisles Nationwide

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Ever wondered how Latin American food brands break into mainstream American grocery stores? Meet Margarita Womack, founder of MasPanadas, who transformed her cultural heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco.

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In this inspiring episode of "Recipe to Revenue," discover how Margarita, a Colombian refugee with a PhD in Ecology and Evolutionary Biology, pivoted from academia to food entrepreneurship and built a thriving CPG company featuring bite-sized empanadas that honor Latin American culinary traditions.

Listen to learn more about:
🏭 Building and scaling your own food manufacturing facility
🛒 The step-by-step journey from corner stores to national retail chains
💰 Strategic approaches to securing funding through angel investors and SBA loans
⚖️ Balancing branded products with private label production
🌮 Adapting traditional recipes for American consumers while maintaining authenticity

Whether you're dreaming of launching your own food brand or looking to scale an existing CPG company, this episode reveals the incredible challenges and rewards of building a specialized manufacturing business while growing a retail presence nationwide.

Margarita shares her "Recipe to Revenue" - combining passion with data-driven decision-making, and explains how her traumatic departure from Colombia ultimately led to entrepreneurial success in America's competitive food landscape.

Explore more about MasPanadas:
🌐 Website: https://www.maspanadas.com/
🔗 Social Media: @maspanadas

#recipetorevenue #foodentrepreneur #cpgbrand #latinamericanfood #empanadas #frozenfood #foodmanufacturing #retaildistribution #immigrantfounders #wholefoods #costco #foodstartup #womenentrepreneurs #selfmanufacturing #foodservice #latinxbusiness #entrepreneurship

🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ Sinuate Media: https://sinuatemedia.com/

Next Episode

Ep 16 - Inside Mala Mia’s Mezcal Growth Mission — And Why It’s Working

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Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the country.

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In this strategic episode of "Recipe to Revenue," discover how Devin navigated the challenging spirits industry with a methodical six-phase approach that took Mala Mia from concept to double gold award winner at the San Francisco World Spirits Competition.

Listen to learn more about:
🥃 The crucial difference between a spirits "project" and a sustainable business
🌵 How to position multiple agave expressions to appeal to different market segments
⚖️ Pricing strategy adjustments that can dramatically improve product movement
🔄 Managing seasonal fluctuations in the mezcal category
📊 Building relationships with distributors and retailers that drive mutual success

Whether you're a spirits entrepreneur looking to break into the industry or a brand owner struggling with distribution challenges, this episode reveals the hard-earned insights from someone who's successfully navigated the complex three-tier alcohol system.

Devin shares his "Recipe to Revenue" - a strategic framework for spirits brand development that emphasizes listening to the market, being willing to adjust, and understanding that the ultimate question is: "If I buy it from you, will they buy it from me?"

Explore more about Mala Mia:
🌐 Website: https://www.malamiamezcal.com/
🔗 Social Media: @malamiamezcal

🚀 Learn More About Our Sponsors:

Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #craftspirits #mezcalbrand #spiritsdistribution #premiumspirits #agavespirits #oaxaca #alcoholbusiness #brandbuilding #spiritsindustry #productdevelopment #luxuryspirits #cpgstrategy #beverageindustry #mezcalvarieties