
Ep 4 - The Future of Functional Food & Beverages
06/10/24 • 36 min
Explore the dynamic world of functional beverages with Leah Messina, CEO and Founder of Sinuate Media as she visits with Louis Heinsz from Bevnology and Doug Christoph of Intercontinental Beverage Capital (IBC) in this episode of Recipe to Revenue.
Louis and Doug, each leveraging their vast experience in the food and beverage industry, share thoughts and insights on:
- Emerging trends in functional beverages and how they are impacting the industry
- The critical role of ingredient innovation in creating functional drinks
- Financial considerations for launching and growing beverage brands
- The collaborative partnership between Bevnology and IBC, supporting entrepreneurs and small businesses to compete with industry giants.
- Their career journeys, including time at Coca-Cola, and transition into the functional beverage market.
Learn more about Bevnology and IBC:
🌐 Bevnology Website: https://bevno.com/
🌐 IBC Website: https://inbevcapital.com/
🔗 Find Louis on LinkedIn: https://www.linkedin.com/in/louisheinsz/
🔗 Find Doug on LinkedIn: https://www.linkedin.com/in/doug-c-abb500/
Explore the dynamic world of functional beverages with Leah Messina, CEO and Founder of Sinuate Media as she visits with Louis Heinsz from Bevnology and Doug Christoph of Intercontinental Beverage Capital (IBC) in this episode of Recipe to Revenue.
Louis and Doug, each leveraging their vast experience in the food and beverage industry, share thoughts and insights on:
- Emerging trends in functional beverages and how they are impacting the industry
- The critical role of ingredient innovation in creating functional drinks
- Financial considerations for launching and growing beverage brands
- The collaborative partnership between Bevnology and IBC, supporting entrepreneurs and small businesses to compete with industry giants.
- Their career journeys, including time at Coca-Cola, and transition into the functional beverage market.
Learn more about Bevnology and IBC:
🌐 Bevnology Website: https://bevno.com/
🌐 IBC Website: https://inbevcapital.com/
🔗 Find Louis on LinkedIn: https://www.linkedin.com/in/louisheinsz/
🔗 Find Doug on LinkedIn: https://www.linkedin.com/in/doug-c-abb500/
Previous Episode

Ep 3 - Craving Innovation: How Bruce Schroder is Revolutionizing the Food Industry
Listen as Leah Messina, Founder and CEO of Sinuate Media, joins in an insightful conversation with Bruce Schroder in episode three of Recipe to Revenue.
When you tune into this episode, you'll hear Bruce explain how he is working to transform the food service and delivery landscape with Crave Kitchens, as well as valuable insights on:
- The rapid evolution of online ordering and delivery, especially during and after the COVID-19 pandemic.
- Overcoming the challenges of fulfillment and distribution in the food service industry.
- The significance of multi-brand kitchens and how they cater to diverse consumer preferences.
- Strategic moves like integrating labor and downsizing kitchens to optimize efficiency and profitability.
- Personal anecdotes from his career journey, including pivotal moments at PepsiCo, Taco Bell, Jamba Juice, Peet's Coffee, and Moe's Southwest Grill.
Find Bruce:
On LinkedIn: https://www.linkedin.com/in/beschroder/
On the Web: https://www.cravekitchens.com/
This podcast is brought to you by Sinuate Media and InterContinental Beverage Capital. Learn more at https://www.sinuatemedia.com and https://www.inbevcapital.com.
Next Episode

Ep 5 - The Epicurean Entrepreneur: Meet Ejji Chef Ten Vong
In the 5th episode of "Recipe to Revenue," Leah Messina, founder of Sinuate Media visits with Ten Vong, the chef and co-owner of Ejji Ramen in Baltimore, Maryland. With over 30 years of culinary experience, Chef Ten shares his journey from opening his first restaurant at 20, working with renowned chefs in New York, to returning to Baltimore to bring his unique fusion cuisine to life at Ejji Ramen.
Listen to this episode to hear intriguing discussions on:
- The evolution of Ejji Ramen and the inspiration behind its innovative dishes to fuse traditional Malaysian laksa with a non-traditional twist on ramen.
- Challenges the restaurant industry faced during the pandemic, including shifts in consumer behavior and the rise of ghost kitchens.
- Insights into the modern food critic landscape and the impact of content creators versus traditional food journalism.
- Chef Ten's creative strategies for maintaining quality and standing out in a competitive market, including sourcing high-quality ingredients and diversifying revenue streams through pop-ups and exciting collaborations.
Explore more about Ejji Ramen:
🌐 Website: https://ejjiramen.com/
📸 Instagram: https://www.instagram.com/ejjieats/
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