The Marketing Companion
Mark Schaefer
4 Listeners
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Top 10 The Marketing Companion Episodes
Goodpods has curated a list of the 10 best The Marketing Companion episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Marketing Companion for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Marketing Companion episode by adding your comments to the episode page.
How to fix marketing with Raja Rajamannar
The Marketing Companion
03/28/21 • 35 min
This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths.
3 Listeners
Does AI Have a Marketing Problem?
The Marketing Companion
08/26/24 • 53 min
AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more.
1 Listener
Influencers are everything
The Marketing Companion
10/11/21 • 45 min
The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.
1 Listener
The true story of trolls
The Marketing Companion
05/26/19 • 39 min
Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.
Rebellion Papers: Advertising without the ads
The Marketing Companion
03/10/19 • 12 min
In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.
The most valuable marketing skills
The Marketing Companion
02/17/19 • 32 min
Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.
what is the future of social media?
The Marketing Companion
04/14/19 • 30 min
Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens
Marketing's most inspiring leaders
The Marketing Companion
01/06/19 • 35 min
When it comes to marketing and business leaders, Kerry Gorgone has talked to some of the best through her Marketing Smarts podcast. In this special episode of The Marketing Companion, Mark and Kerry discuss the leaders and marketing wisdom that have inspired her the most over the years.
The AI marketing impact
The Marketing Companion
11/09/18 • 34 min
Marketers have too little time and too much data. Why isn't AI making a positive impact on data analysis yet? How will new opportunities with smart speakers integrate with AI and what does the artificial intelligence revolution mean for business education? Nipsey makes a surprise appearance to show off new human-like qualities.
Rebellion Papers: Marketing Anthropologist Martin Lindstrom
The Marketing Companion
01/27/19 • 11 min
In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Martin Lindstrom is a fascinating anthropologist who plops himself into the middle of homes and businesses to find the consumer secrets others miss. He is leading the way in a new way to view marketing leadership.
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FAQ
How many episodes does The Marketing Companion have?
The Marketing Companion currently has 323 episodes available.
What topics does The Marketing Companion cover?
The podcast is about Social, Marketing, Media, Podcasts, Business and Careers.
What is the most popular episode on The Marketing Companion?
The episode title 'How to fix marketing with Raja Rajamannar' is the most popular.
What is the average episode length on The Marketing Companion?
The average episode length on The Marketing Companion is 36 minutes.
How often are episodes of The Marketing Companion released?
Episodes of The Marketing Companion are typically released every 14 days.
When was the first episode of The Marketing Companion?
The first episode of The Marketing Companion was released on Jun 19, 2013.
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