The most valuable marketing skills

02/17/19 • 32 min

Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.

Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.

Previous Episode

Rebellion Papers: Co-creating the customer journey

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Megan Conley is a ground-breaking agency founder who insists that tomorrow's customer journeys will be co-created with the involvement of our customers.

Next Episode

Rebellion Papers: Reimagining marketing in human terms

In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.