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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
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Top 10 This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Episodes

Goodpods has curated a list of the 10 best This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose episode by adding your comments to the episode page.

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Twitter's All-in-One Creator Strategy Might Work (329)

Twitter's All-in-One Creator Strategy Might Work (329)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

06/24/22 • 68 min

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Heading Toward Marketing Recession (472)

Heading Toward Marketing Recession (472)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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03/21/25 • 71 min

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.

Marketing losers are Unilever and the NFL.

Rants are the AI-ification of press and the killing of Voice of America.

This week's links:

Ad Growth Slows

Anthropic CEO Predicts AI Coding Takeover

AI Slop Is Non-Stop

Unilever's Big Mistake

Adobe and AI Agents

The Death of Voice of America

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This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Is Google Primed to Buy Reddit? (468)

Is Google Primed to Buy Reddit? (468)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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02/21/25 • 57 min

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?

In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?

Winners and losers include Allstate and Kai Cenat.

Rants and raves include the Associated Press and Major League Baseball.

This week's links:

Reddit's Growth Problems

Create a Series Is the New Mandate

AI and Allstate

Kai Cenat to Launch Streaming University

MLB Trying Out Robo Umpires

The AP and Trump

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Your Content Marketing Questions Are Answered [Special Episode] (448)

Your Content Marketing Questions Are Answered [Special Episode] (448)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

10/04/24 • 55 min

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.

Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

Special thanks to our marketing experts:

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Unconventional Content Marketing Strategies [Special Episode] (456)

Unconventional Content Marketing Strategies [Special Episode] (456)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

11/29/24 • 42 min

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025.

Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more.

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

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1 Listener

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Content Marketing M&A Starting to Heat Up (471)

Content Marketing M&A Starting to Heat Up (471)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

03/14/25 • 70 min

The boys are back and the buys are heating up.

Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so.

Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency?

And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees?

Marketing winners and losers include Southwest Airlines and CMO tenure.

Rants and raves include Substack and shadow AI.

This week's links:

Spotify Pays the Indies

Are Big Music Labels Valuable?

Wonder Acquires Tastemade

Unilever Doubles Down on Influencers

CMO Tenure Study

Shadow AI

Brands Are Launching Substacks

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

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1 Listener

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Elon Owes Twitter $16 Billion (332)

Elon Owes Twitter $16 Billion (332)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

07/15/22 • 67 min

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - 2025 Content Marketing Predictions [Special Episode] (461)

2025 Content Marketing Predictions [Special Episode] (461)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

01/03/25 • 57 min

A very special This Old Marketing Predictions' episode.

Not only do we cover our 2025 predictions of:

  • Where will Bluesky Be?
  • The Future of X
  • X Buys Truth Social
  • GENAI Stumbles
  • Four (4) Trillion Dollars Companies in 2025
  • The 2025 Disease We All Saw Coming
  • TikTok Will Not Be Banned
  • The Donald Trump Presidency
  • The Failure of Podcasts

But we review our 2024 predictions as well as our NFL season-review predictions.

How did we score? Listen to find out.

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

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1 Listener

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - 242: TikTok, the Nike Ad and Surprising Acquisitions

242: TikTok, the Nike Ad and Surprising Acquisitions

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

08/06/20 • 67 min

First, watch the Nike ad if you haven't. Required watching.

TikTok was in the news this week, with a crazy deal in progress with Microsoft.

In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).

Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - X Goes Full Idiot Mode in Suing Advertisers (440)

X Goes Full Idiot Mode in Suing Advertisers (440)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

08/09/24 • 69 min

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

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This week's links:

Google Is a Monopoly

X Files Suit Against Advertisers

Google Ads End Up on X

Kamala Social Media Masterclass

The Army Fails with The Rock

The Olympics and TikTok

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

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FAQ

How many episodes does This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose have?

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose currently has 476 episodes available.

What topics does This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover?

The podcast is about Social, Joe, Publishing, Marketing, Media, Management, Branded, Advertising, Podcasts, Digital, Native, Robert, Business, Strategy and Content.

What is the most popular episode on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?

The episode title 'Twitter's All-in-One Creator Strategy Might Work (329)' is the most popular.

What is the average episode length on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?

The average episode length on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose is 63 minutes.

How often are episodes of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose released?

Episodes of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose are typically released every 7 days.

When was the first episode of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?

The first episode of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose was released on Nov 20, 2013.

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