This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
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Twitter's All-in-One Creator Strategy Might Work (329)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
06/24/22 • 68 min
Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.
Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.
Rants and raves include amazing Web3 use cases and PritchardCon.
This week's links:
Snap's CEO Thinks Twitter Can Be Super-App
Facebook's Creator Monetization Ideas
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
3 Listeners
Your Content Marketing Questions Are Answered [Special Episode] (448)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
10/04/24 • 55 min
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.
Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.
Special thanks to our marketing experts:
- Drew Davis
- Katie Brinkley
- Mark Schaefer
- Rob LaLacheur
- Ann Handley
- Brian Piper
- Michael Stelzner
- A. Lee Judge
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.
And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
1 Listener
240: Social Media Is Out to Destroy Us
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
07/09/20 • 63 min
Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.
At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.
In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.
And when did Substack get so big? Could it be the next bubble?
Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.
This week's sponsor: ContentTECH Summit
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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
1 Listener
Is Twitter Setting Up for a New Acquirer? (335)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
08/05/22 • 72 min
Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?
Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?
We are shocked that payola is happening on podcasts. What needs to be done to combat this?
Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Instagram Adds Payment for Reels
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
1 Listener
Taking Platform Censorship of Creators Seriously (331)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
07/08/22 • 70 min
This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.
Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.
Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.
This week's articles:
Crosby, Stills & Nash Return to Spotify
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
1 Listener
Is the Influencer Economy Beginning to Crack? (436)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
07/12/24 • 67 min
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
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This week's links:
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
Trump to Speak at Bitcoin Conference
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
1 Listener
Elon Owes Twitter $16 Billion (332)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
07/15/22 • 67 min
Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.
Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.
And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.
Rants and raves include a new podcast network formula and NASA shots.
This week's links:
Is Spotify's Model in Trouble?
Should Netflix Launch a Theme Park?
Netflix Partners with Microsoft
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
1 Listener
242: TikTok, the Nike Ad and Surprising Acquisitions
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
08/06/20 • 67 min
First, watch the Nike ad if you haven't. Required watching.
TikTok was in the news this week, with a crazy deal in progress with Microsoft.
In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).
Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.
This week's sponsor: Content Marketing World
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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
1 Listener
LinkedIn Goes ALL IN with Journalism (306)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
01/14/22 • 66 min
This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.
The Information says media valuations are down except for paid subscription models. True? Well, not really.
LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?
Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).
In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
1 Listener
X Goes Full Idiot Mode in Suing Advertisers (440)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
08/09/24 • 69 min
In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.
In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.
Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.
In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.
In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.
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This week's links:
X Files Suit Against Advertisers
Kamala Social Media Masterclass
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
1 Listener
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FAQ
How many episodes does This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose have?
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose currently has 456 episodes available.
What topics does This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover?
The podcast is about Social, Joe, Publishing, Marketing, Media, Management, Branded, Advertising, Podcasts, Digital, Native, Robert, Business, Strategy and Content.
What is the most popular episode on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?
The episode title 'Twitter's All-in-One Creator Strategy Might Work (329)' is the most popular.
What is the average episode length on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?
The average episode length on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose is 63 minutes.
How often are episodes of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose released?
Episodes of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose are typically released every 7 days.
When was the first episode of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?
The first episode of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose was released on Nov 20, 2013.
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