Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
profile image
profile image

6 Listeners

bookmark
Share icon

All episodes

Best episodes

Top 10 This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Episodes

Goodpods has curated a list of the 10 best This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose episode by adding your comments to the episode page.

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Twitter's All-in-One Creator Strategy Might Work (329)

Twitter's All-in-One Creator Strategy Might Work (329)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

06/24/22 • 68 min

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

profile image
profile image

3 Listeners

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Your Content Marketing Questions Are Answered [Special Episode] (448)

Your Content Marketing Questions Are Answered [Special Episode] (448)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

10/04/24 • 55 min

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.

Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

Special thanks to our marketing experts:

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

profile image

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - 240: Social Media Is Out to Destroy Us

240: Social Media Is Out to Destroy Us

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

07/09/20 • 63 min

Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.

At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.

In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.

And when did Substack get so big? Could it be the next bubble?

Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.

This week's sponsor: ContentTECH Summit

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

profile image

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Is Twitter Setting Up for a New Acquirer? (335)

Is Twitter Setting Up for a New Acquirer? (335)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

08/05/22 • 72 min

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?

Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?

We are shocked that payola is happening on podcasts. What needs to be done to combat this?

Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Launching New Spaces

Meta Ends Publisher Deals

Meta Alters News Feed

Instagram Adds Payment for Reels

Podcast Payola

Meta Not Doing Poorly

Ryan Reynolds' MNTN Ad

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Taking Platform Censorship of Creators Seriously (331)

Taking Platform Censorship of Creators Seriously (331)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

07/08/22 • 70 min

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

This week's articles:

R Kelly's Music Gets Deleted

Crosby, Stills & Nash Return to Spotify

China Bans 30 Content Areas

Hank Green's Vidcon Keynote

Community vs. Audience

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Is the Influencer Economy Beginning to Crack? (436)

Is the Influencer Economy Beginning to Crack? (436)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

07/12/24 • 67 min

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

The Paramount/Skydance deal is finally done...we think.

Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

-----

This week's links:

Power Slap and Dana White

Paramount Skydance Deal

Spotify's Continuing Shift to Video

Influencers Aren't Getting Famous Like They Used To

BusinessWeek's Print Move

Mohawk Chevy on TikTok

ArtBotAI

Trump to Speak at Bitcoin Conference

The Rise of AI Content

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

profile image

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - Elon Owes Twitter $16 Billion (332)

Elon Owes Twitter $16 Billion (332)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

07/15/22 • 67 min

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - 242: TikTok, the Nike Ad and Surprising Acquisitions

242: TikTok, the Nike Ad and Surprising Acquisitions

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

08/06/20 • 67 min

First, watch the Nike ad if you haven't. Required watching.

TikTok was in the news this week, with a crazy deal in progress with Microsoft.

In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).

Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.

This week's sponsor: Content Marketing World

------

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

profile image

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - LinkedIn Goes ALL IN with Journalism (306)

LinkedIn Goes ALL IN with Journalism (306)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

01/14/22 • 66 min

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except for paid subscription models. True? Well, not really.

LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?

Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).

In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

1 Listener

bookmark
plus icon
share episode
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - X Goes Full Idiot Mode in Suing Advertisers (440)

X Goes Full Idiot Mode in Suing Advertisers (440)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

play

08/09/24 • 69 min

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

-----

This week's links:

Google Is a Monopoly

X Files Suit Against Advertisers

Google Ads End Up on X

Kamala Social Media Masterclass

The Army Fails with The Rock

The Olympics and TikTok

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

profile image

1 Listener

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose have?

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose currently has 457 episodes available.

What topics does This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover?

The podcast is about Social, Joe, Publishing, Marketing, Media, Management, Branded, Advertising, Podcasts, Digital, Native, Robert, Business, Strategy and Content.

What is the most popular episode on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?

The episode title 'Twitter's All-in-One Creator Strategy Might Work (329)' is the most popular.

What is the average episode length on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?

The average episode length on This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose is 63 minutes.

How often are episodes of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose released?

Episodes of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose are typically released every 7 days.

When was the first episode of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose?

The first episode of This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose was released on Nov 20, 2013.

Show more FAQ

Toggle view more icon

Comments