Heading Toward Marketing Recession (472)

03/21/25 • 71 min

1 Listener

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.

Marketing losers are Unilever and the NFL.

Rants are the AI-ification of press and the killing of Voice of America.

This week's links:

Ad Growth Slows

Anthropic CEO Predicts AI Coding Takeover

AI Slop Is Non-Stop

Unilever's Big Mistake

Adobe and AI Agents

The Death of Voice of America

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This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

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New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.

Marketing losers are Unilever and the NFL.

Rants are the AI-ification of press and the killing of Voice of America.

This week's links:

Ad Growth Slows

Anthropic CEO Predicts AI Coding Takeover

AI Slop Is Non-Stop

Unilever's Big Mistake

Adobe and AI Agents

The Death of Voice of America

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

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Previous Episode

Content Marketing M&A Starting to Heat Up (471)

The boys are back and the buys are heating up.

Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so.

Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency?

And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees?

Marketing winners and losers include Southwest Airlines and CMO tenure.

Rants and raves include Substack and shadow AI.

This week's links:

Spotify Pays the Indies

Are Big Music Labels Valuable?

Wonder Acquires Tastemade

Unilever Doubles Down on Influencers

CMO Tenure Study

Shadow AI

Brands Are Launching Substacks

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This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

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Next Episode

The 5 Keys to Content Marketing Success [Special Episode] (473)

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys.

1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support? 3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion. 4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultimately a newsletter. 5. Create THE LIST of good and bad things you do/want to do. Develop a stopping list.

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This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

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