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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - X Goes Full Idiot Mode in Suing Advertisers (440)

X Goes Full Idiot Mode in Suing Advertisers (440)

08/09/24 • 69 min

1 Listener

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

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This week's links:

Google Is a Monopoly

X Files Suit Against Advertisers

Google Ads End Up on X

Kamala Social Media Masterclass

The Army Fails with The Rock

The Olympics and TikTok

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

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In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

-----

This week's links:

Google Is a Monopoly

X Files Suit Against Advertisers

Google Ads End Up on X

Kamala Social Media Masterclass

The Army Fails with The Rock

The Olympics and TikTok

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Previous Episode

undefined - Content Marketing Gets a Health Check (439)

Content Marketing Gets a Health Check (439)

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.

Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).

And Elon is being Elon, violating his own content policy on X. Here we go again.

Hits and misses include Bandit Running and Flavor Flav.

Rants and raves include James Patterson and Google's new AI ad.

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This week's links:

Reddit Blocks Search Engines

Elon Musk Violates X Policy

Northwell Health Content Marketing Studio

Bandit's Unsponsored Project

Flavor Flav and US Water Polo

Google's Dumb AI Ad

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Next Episode

undefined - Reddit's Big Opportunity for Brands (441)

Reddit's Big Opportunity for Brands (441)

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

Winners and losers include Heineken NA and the Queensland Symphony Orchestra.

Rants and raves include the Savannah Bananas and surveillance pricing.

-----

This week's links:

X Calls for Ad Industry Reset

Ad Group Dismantles

Xai launches Chaotic Image Generator

Publishers Flock to Reddit

Heineken's Partnership with US Open Tennis

Symphony Orchestra's Bad AI Play

WTF Is Surveillance Pricing?

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

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