Content Marketing M&A Starting to Heat Up (471)
03/14/25 • 70 min
1 Listener
The boys are back and the buys are heating up.
Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so.
Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency?
And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees?
Marketing winners and losers include Southwest Airlines and CMO tenure.
Rants and raves include Substack and shadow AI.
This week's links:
Are Big Music Labels Valuable?
Unilever Doubles Down on Influencers
Brands Are Launching Substacks
-----
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
The boys are back and the buys are heating up.
Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so.
Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency?
And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees?
Marketing winners and losers include Southwest Airlines and CMO tenure.
Rants and raves include Substack and shadow AI.
This week's links:
Are Big Music Labels Valuable?
Unilever Doubles Down on Influencers
Brands Are Launching Substacks
-----
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Previous Episode
Media's Death Creates Huge Opportunity for Brands (470)
The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens.
In other news, more and more creators are going full AI. How close is it to real, or does that even matter?
Marketing winners and losers include Disney and Trump's Gold card.
Rants and raves include travel within the US and Meta testing out agents in advertising.
This week's links:
The Media's Credibility Has Bottomed
Creators Are Now Going Full AI
Disney Starts Killing Off News Media
Meta Testing AI Agents for Business Ads
-----
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gez Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Next Episode
Heading Toward Marketing Recession (472)
New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?
Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.
And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.
Marketing losers are Unilever and the NFL.
Rants are the AI-ification of press and the killing of Voice of America.
This week's links:
Anthropic CEO Predicts AI Coding Takeover
-----
This week's sponsor:
Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.
Go to http://clickhubspot.com/marketing to download it for free.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/this-old-marketing-content-marketing-news-with-joe-pulizzi-and-robert-19733/content-marketing-m-and-a-starting-to-heat-up-471-87361774"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to content marketing m&a starting to heat up (471) on goodpods" style="width: 225px" /> </a>
Copy