Is Google Primed to Buy Reddit? (468)
02/21/25 • 57 min
1 Listener
Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?
In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?
Winners and losers include Allstate and Kai Cenat.
Rants and raves include the Associated Press and Major League Baseball.
This week's links:
Create a Series Is the New Mandate
Kai Cenat to Launch Streaming University
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet?
In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content?
Winners and losers include Allstate and Kai Cenat.
Rants and raves include the Associated Press and Major League Baseball.
This week's links:
Create a Series Is the New Mandate
Kai Cenat to Launch Streaming University
-----
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Previous Episode
Super Bowl Ad Winners & Highest Ratings in History (467)
Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy.
But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time?
In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of.
Marketing winners include partnerships and ChatGPT.
Rants and raves include the end of book blurbs and Welch's content marketing.
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This week's news links:
Big Ratings Win for Super Bowl
BuzzFeed Launches Social Media App
-----
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Next Episode
Vertical AI Content Creation Next Big B2B Boom (469)
The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators.
Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force.
And is Substack the new Instagram for smaller creators?
Winners and losers include bars in Key West, Levi's and UTC.
Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester.
This week's links:
Dow Jones and Content Marketplace
Is Substack the New Instagram?
UTC Expands Marketing Division
How to Use X Advertising By Forrester
-----
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
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