Today in Digital Marketing

Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren't phased by this week's Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

On today’s show:
• Another reason to take Google Reviews even MORE seriously
• BuzzFeed becomes an e-commerce platform
• And is there an algorithmic penalty to being quiet?

Today’s episode is brought to you by “Home Tour” from Glass House Guide.
Closing music by Gerry Barnum.

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• Theme music: Mark Blevis (all other music licensed by Source Audio)
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SOURCES:

1. https://www.agorapulse.com/social-media-lab/resuscitating-dead-instagram-accounts/
2. https://www.blog.google/products/maps/better-local-recommendations-google-maps/
3. https://www.blog.google/outreach-initiatives/small-business/supporting-black-business-owners/
4. https://www.marketingdive.com/news/google-ad-revenue-falls-1st-decline-in-26-year-history/582661/
5. https://www.wsj.com/articles/buzzfeed-starts-selling-products-directly-to-consumers-11596136660

The ad campaign glitch plaguing Meta advertisers is not a glitch at all. The company releases details on two programs which will opt you in automatically. Also: Some privacy legislation exemptions are due to be dropped... More signs point to a slowdown in ad spend... TikTok's new Insights platform gets more interactive, and YouTube is launching an ad-free player.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer...

It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.