When the Ad Platform Bids Against You

11/15/21 • 10 min

1 Listener

Why is one of the world's largest brands running ads for other companies — and why are those companies hating it? Also: Facebook rolls out more ways to sell your product, Snapchat get sued for Apple's decision, TikTok's latest numbers may all but force you onto the platform, and the best SEO advice: Go bold or go home.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Previous Episode

How to Become a Fractional CMO

What is a Fractional CMO?

In this special weekend edition, Tod speaks with Casey Stanton of CMOx on the topic of how you can transition or bolster your career to becoming a fractional CMO.

Casey spent almost a decade agency-side, then had stint as a professor of marketing at Tulane University. Today, he runs the premiere fractional CMO education and support company, CMOx. You can learn more at BecomeCMO.com

This episode is a paid partnership with CMOx.

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Next Episode

Want Better Google Ads? Be Good. (And Spend a Lot.)

Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to cover this) the connection between marketing and NFTs.

• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

ADVERTISING as low as $20: https://todayindigital.com/ads

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

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