Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Beetle Moment Marketing Podcast

Beetle Moment Marketing Podcast

Emily Binder

profile image

1 Creator

profile image

1 Creator

Insightful conversations with experts about marketing, voice technology, and business. Hosted by Emily Binder. Under 30 minutes.

Hosted on Acast. See acast.com/privacy for more information.

profile image

5 Listeners

bookmark
Share icon

All episodes

Best episodes

Top 10 Beetle Moment Marketing Podcast Episodes

Goodpods has curated a list of the 10 best Beetle Moment Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Beetle Moment Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Beetle Moment Marketing Podcast episode by adding your comments to the episode page.

Beetle Moment Marketing Podcast - 067 - JJ Ramberg: Goodpods - What Your Friends are Listening To
play

04/13/20 • 30 min

We all love a little “good” in our lives. In this episode, Emily and JJ Ramberg dive into the optimism and simplicity that JJ’s company Goodpods offers to its app users. The app provides users a way to give and get recommendations for podcasts from their friends and fellow app users in a world where podcasting is becoming more and more popular. Emily and JJ continue their conversation to discuss the ins and outs of building an app, making money, podcast advertising, the podcasts they’re listening to right now, and more.

Hosted on Acast. See acast.com/privacy for more information.

profile image
profile image

5 Listeners

comment icon

1 Comment

1

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 065 - Alison Greenberg: What's in a Name?

065 - Alison Greenberg: What's in a Name?

Beetle Moment Marketing Podcast

play

03/16/20 • 33 min

Alison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, startups and women creating long-needed products for women, and the keys to designing a great chat experience for your customers or audience.

Hosted on Acast. See acast.com/privacy for more information.

profile image

1 Listener

comment icon

1 Comment

1

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 027 - How to Make the Voice Assistant Like Your Brand
play

01/07/19 • 9 min

How the future voice assistant will judge your brand.


We spend major ad dollars on the duopoly (Google and Facebook) with Amazon a distant third. Those ad dollars will shift.


Telenav announced that it is integrating Amazon Alexa into its automotive navigation system offering.


1.0:

The voice assistant we know today will be so much smarter tomorrow.


Your shadow, your assistant:

The voice assistant will be every person’s personal assistant, their shadow, their life historian and documentarian. It will mitigate our drudge work for life admin tasks like errands and comparison shopping. It will save us all kinds of time. I hope we use that time well.


What won't change:

We are at the mercy of an algorithm today: many ecommerce retailers live and die by SEO on Google and on Amazon. Tomorrow our brands will be at the AI's mercy. The data will be richer, the algorithm more complex.


This idea of the future is not radically different from the game we play with search engines today. You bid to be at the top based on a user’s query, or you work on your content to rank high organically.


The same process will happen but with less screen, and more anticipation of the user’s needs or next purchase.


When the assistant recommends a product, it will try to match to the user’s needs, history, and preferences. Google does this today with search results. Your website gets rewarded for relevancy. Everyone tries to game the SEO algorithm but ultimately if you have great content that solves the searcher’s problems google knows it and ranks you higher. There is no silver bullet.


Tune in next week for episode 28: my upcoming interview with Jon Chu, an expert in voice first ecommerce and retail.



Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 010 - Future Flight Attendants and Captains of S&M
play

08/27/18 • 6 min

Sexist stickers for kids onboard TUI

PR crisis fail - no main brand Twitter account to issue a statement

What is the deal with gender roles today? It’s confusing to be expected to display assertive traits in the office and “feminine” traits at home.

Chuck and Wendy Rhodes have a special power balance on Billions.



Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 007 - Three Random Ideas to Inspire Action

007 - Three Random Ideas to Inspire Action

Beetle Moment Marketing Podcast

play

08/12/18 • 0 min

Tune in for three quick, unrelated things I learned this week that made me want to: i) further eliminate junk media, ii) check in on my retirement portfolios, iii) start a much-needed business for airports or women’s locker rooms. Sources include ideas from Jason Fried (via the Tim Ferriss interview) and Allison Pons.

Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 064 - Jason Fields: Combining Voice and Visuals - Multimodal
play

03/03/20 • 21 min

Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context.


Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands.



Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 072 - Tess Neudeck: What Podcasters Should Know
play

06/29/20 • 25 min

Since the onset of the pandemic in the U.S., data from Acast has shown that podcasts aren’t just for your commute to work. In this episode, Tess Neudeck, Marketing Marketing, Americas for Acast, and Emily Binder talk finding guests for your show, the future of podcasting, and how to monetize your podcast.

Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage
play

05/11/20 • 32 min

What makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing.

Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 055 - Why Don’t Women Negotiate Salary More? How to Speak Up - Amy Hoover
play

10/21/19 • 23 min

Guest: Amy Hoover

Show notes coming soon



Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode
Beetle Moment Marketing Podcast - 011 - Marketing Meat, Milk, and Mayo

011 - Marketing Meat, Milk, and Mayo

Beetle Moment Marketing Podcast

play

09/03/18 • 6 min

Missouri outlawed the use of the word "meat" on plant based products. This is like that time Unilever (Hellman’s Mayo) sued little vegan Hampton Creek. You have to eat your babies.

Hosted on Acast. See acast.com/privacy for more information.

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Beetle Moment Marketing Podcast have?

Beetle Moment Marketing Podcast currently has 79 episodes available.

What topics does Beetle Moment Marketing Podcast cover?

The podcast is about News, Austin, Intermittent Fasting, Instagram, Marketing, Career, Social Media, Investing, Tech News, Atlanta, Podcasts, Google, Millennial, Diet, Health, Business, Advice and Alexa.

What is the most popular episode on Beetle Moment Marketing Podcast?

The episode title '067 - JJ Ramberg: Goodpods - What Your Friends are Listening To' is the most popular.

What is the average episode length on Beetle Moment Marketing Podcast?

The average episode length on Beetle Moment Marketing Podcast is 18 minutes.

How often are episodes of Beetle Moment Marketing Podcast released?

Episodes of Beetle Moment Marketing Podcast are typically released every 7 days, 14 hours.

When was the first episode of Beetle Moment Marketing Podcast?

The first episode of Beetle Moment Marketing Podcast was released on Jul 10, 2018.

Show more FAQ

Toggle view more icon

Comments