046 - How NLP Improves Your Communication and Marketing - Corina Frankie

08/19/19 • 20 min

Beetle Moment Marketing Podcast

Guest: Corina Frankie, CEO & Founder of Brand Besties, Certified NLP Practitioner

Neuro-Linguistic Programming and Voice Marketing, Communication, and Language

Click here to play this podcast in your favorite app

Show notes:

02:25 “NLP (Neuro-Linguistic Programming) is collection of practical techniques, skills, and strategies that lead to excellence.” -Corina
NLP helps businesses align their values and organization to build rapport with clients and staff and better understand needs and motivations of their customers
03:45 Effective questions lead someone to the answer they may already have
04:10 Language matters - how we communicate and interact with ourselves and others
04:30 NLP helps us understand how the brain works: how do we process information on the inside that comes to us from outside events or experiences? The internal representations we make about an outside event are not the event itself.
05:00 What does it mean if your boss gives you more work than your coworkers? The internal representation (processing) is not necessarily the reality of the event.
06:00 How do we create the thinking we have? Where are customers, clients, and staff coming from in specific situations?
06:20 How do we get someone to want to buy something?
06:40 Everyone has a pain or need. A business tries to solve it. But everyone sees their pain differently.
07:00 Car buying example: do you see, hear, or learn about the car by grasping it?
07:20 Visual, auditory, or kinesthetic apply to a buying decision - are you applying these across messaging to align with your customer?
08:00 Mismatch of enthusiasm and energy (current model of someone’s world) is jarring and can ruin a sale or negotiation
08:40 We are hardwired to mirror each other - this helps
10:00 With Alexa skills or Google actions and other voice apps brands need a consistent, holistic sonic identity to match the rest of their positioning
11:00 NLP 4-Mat System:
The basic premise of the 4-Mat system is that we all have different learning styles. Some people are motivated by Why? questions. They want to know why they are listening to this talk. Others by What? questions; they want information...and probably lots of it! The How? people want to get on and do an exercise, get their hands on it and try it. Then there are the What if? people who want to know how this material applies to their life, workplace or environment.
12:10 The Charisma Pattern plays on kinesthetic, visual, and auditory pattern) - with a voice skill, how do you create a feeling or experience with the way you speak?
13:20 Corina demonstrates slowing down and dropping her voice- like the recommendation for the late night FM radio DJ voice from Never Split the Difference by Chris Voss (highly recommend this book! Click here to order on Amazon.)
14:02 People will tell you their primary representational system if you just listen to their language - pay attention to predicates and verbs people use
14:45-16:04 Corina asks clients their vision for an experience she will create with Brand Besties - she listens for their predicates to find out if they are visual or kinesthetic so she can close the sale by speaking their language, e.g. “Picture this...” vs “How does this feel?...”
16:20 Feeling predicates

Connect with Corina Frankie:

Brand Besties - Event Staffing and Promotional Modeling Agency

NLP - email corina (at) corinafrankie (dot) com

Our VoiceFirst Sponsor!

With Trinity Audio, publishers and bloggers can turn their readers into listeners by turning their written content into lifelike speech. All it takes is a short snippet of code to audiofy your website. Get started for free at trinityaudio.ai

Hosted on Acast. See acast.com/privacy for more information.

Guest: Corina Frankie, CEO & Founder of Brand Besties, Certified NLP Practitioner

Neuro-Linguistic Programming and Voice Marketing, Communication, and Language

Click here to play this podcast in your favorite app

Show notes:

02:25 “NLP (Neuro-Linguistic Programming) is collection of practical techniques, skills, and strategies that lead to excellence.” -Corina
NLP helps businesses align their values and organization to build rapport with clients and staff and better understand needs and motivations of their customers
03:45 Effective questions lead someone to the answer they may already have
04:10 Language matters - how we communicate and interact with ourselves and others
04:30 NLP helps us understand how the brain works: how do we process information on the inside that comes to us from outside events or experiences? The internal representations we make about an outside event are not the event itself.
05:00 What does it mean if your boss gives you more work than your coworkers? The internal representation (processing) is not necessarily the reality of the event.
06:00 How do we create the thinking we have? Where are customers, clients, and staff coming from in specific situations?
06:20 How do we get someone to want to buy something?
06:40 Everyone has a pain or need. A business tries to solve it. But everyone sees their pain differently.
07:00 Car buying example: do you see, hear, or learn about the car by grasping it?
07:20 Visual, auditory, or kinesthetic apply to a buying decision - are you applying these across messaging to align with your customer?
08:00 Mismatch of enthusiasm and energy (current model of someone’s world) is jarring and can ruin a sale or negotiation
08:40 We are hardwired to mirror each other - this helps
10:00 With Alexa skills or Google actions and other voice apps brands need a consistent, holistic sonic identity to match the rest of their positioning
11:00 NLP 4-Mat System:
The basic premise of the 4-Mat system is that we all have different learning styles. Some people are motivated by Why? questions. They want to know why they are listening to this talk. Others by What? questions; they want information...and probably lots of it! The How? people want to get on and do an exercise, get their hands on it and try it. Then there are the What if? people who want to know how this material applies to their life, workplace or environment.
12:10 The Charisma Pattern plays on kinesthetic, visual, and auditory pattern) - with a voice skill, how do you create a feeling or experience with the way you speak?
13:20 Corina demonstrates slowing down and dropping her voice- like the recommendation for the late night FM radio DJ voice from Never Split the Difference by Chris Voss (highly recommend this book! Click here to order on Amazon.)
14:02 People will tell you their primary representational system if you just listen to their language - pay attention to predicates and verbs people use
14:45-16:04 Corina asks clients their vision for an experience she will create with Brand Besties - she listens for their predicates to find out if they are visual or kinesthetic so she can close the sale by speaking their language, e.g. “Picture this...” vs “How does this feel?...”
16:20 Feeling predicates

Connect with Corina Frankie:

Brand Besties - Event Staffing and Promotional Modeling Agency

NLP - email corina (at) corinafrankie (dot) com

Our VoiceFirst Sponsor!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

045 - Hearables and the Future of Audible Social Media - Dave Kemp

Dave Kemp from Oaktree Products is an expert on hearables, which are smart, wireless in-ear devices such as AirPods. And they’re probably the future of voice, more so than smart speakers.

Dave and Emily talked about ambient computing from Alexa to wearables to the connected car. And interestingly we touched on the dire need for curated content to replace the noisy and overwhelming experience of social media today. Plus, hear how Alexa Flash Briefing might be the first iteration of that improved content experience.

Topics:

Hearables including AirPods and competitor products such as Samsung Galaxy Buds, Pixel Buds, Microsoft Surface headset
5:10 Amazon hearables in late half of 2019 (competitor to AirPods)
Apple's new H1 chip in v2 AirPods shows that Apple is dedicated to AirPods for the long term (beyond using the W1 chip from Apple Watch), now AirPods have their own chip architecture just for hearables
First application is "Hey Siri" activation (no tapping required)
7:10 Bret Kinsella helped people visualize importance of the smart speaker as training wheels, a conditional device to make people comfortable with the voice assistant, offloading smartphone related tasks to VAs. But hearables are really riding the bike.
The near-field voice assistant is key (smart speakers like the Amazon Echo and Google Home and Apple HomePod are far field)
9:00 We have to recognize there has been a dramatic behavioral shift since 2016
It has becomes socially acceptable to wear in-ear devices all the time
9:20 Form factors are developing: earrings (fashionable hearables) and Bose AR frames with speakers near the ear could be the future
9:40 Hearing aids as a form factor allow for usage that is super discreet - moving away from stigma today and to all-day usage
Passively consuming content while synced to digital environment - all day usage is plausible
10:30 Emily's Bluetooth headache - how can we minimize exposure to EMFs from a health standpoint?
11:00 AirPods case could become the receiver vs streaming content from phone to AirPods. Content could be housed in the AirPod case and streamed in a lower bandwidth from the edge vs the cloud.
11:20 Outfitting our bodies with technology - what are the health implications for heavy EMFs? TBD...
12:25 Flash Briefing and passive consumption of content
Flash Briefing is such a gem
Dave’s Flash Briefing is his daily blog post on futurear.co then the briefing is a 60 second tease about the blog post (a promotional vehicle to his blog post)
Flash Briefing should be the star of the smart speaker - such a powerful use case
14:00 This is the precursor to audio social media, consuming on demand the content you want to consume from your favorite sources (curated feed)
Amazon should be featuring Flash Briefing more but now it's relegated to the Settings area of the Alexa app
How can we put the Flash Briefing idea on other platforms?
15:15 We are so overwhelmed with social media- what if you could Google Reader / RSS all that content?
Ways to better curate your attention and cut out the noise
We love Twitter but it requires so much parsing - what does the future hold and how can voicefirst make passive content consumption better?

Get in touch with Dave Kemp:

Thank you to our sponsor, Trinity Audio. I added the Trinity Audio player to my blog on beetlemoment.com and within two weeks I saw a 16% increase in my engagement rate. Anyone with a website can add the FREE Trinity Audio player to your text with one short snippet of code.

It’s a win-win for content creators and site visitors. Meet your audience where they’re headed: a voice first world.

Visit trinityaudio.ai

1-click subscribe to this podcast on your favorite podcast app

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

047 - The New Wave of Financial Literacy - Xipi CEO Christine Concepción

Schools are more likely to teach you "Hot Cross Buns" on the recorder than what Roth IRA is. With one in five students lacking basic financial literacy skills, it is clear that current methods aren’t working. Xipi CEO Christine Concepcion and her co-founders teamed up to create a better way to educate people about their finances.

Christine experienced poverty at a young age and realized that education was the way out. She attended Columbia for undergrad then for business school, having graduated this past May.

Xipi will provide micro-lessons in five minutes or less to teach financial concepts through reading, video, or other forms of content - a voice component is coming soon
Beta launch in November 2019
06:00 Gamification is a big part
Accessible language
06:25 People with low levels of financial literacy rely on friends, parents, or friends to learn about money
06:40 40% of Americans do not have $400 on hand for an emergency expense. They often rely on payday loans to cover costs, which puts them in an even more grave situation with extremely high interest rates.
07:30 You see friends living their best life on Instagram but probably don't realize that 70% of young adults (people under 30) are receiving financial aid from their parents

Connect with Christine Concepcion and Xipi:

Instagram: @GetXipi

Xipi Team: https://getxipi.com/team

Our VoiceFirst Sponsor!

With Trinity Audio, publishers and bloggers can turn their readers into listeners by turning their written content into lifelike speech. All it takes is a short snippet of code to audio-fy your website. Get started for free at trinityaudio.ai

Hosted on Acast. See acast.com/privacy for more information.