029 - Amazon Alexa In-Skill Purchasing Gets Upsell

01/29/19 • 12 min

Beetle Moment Marketing Podcast

Announcements - what's happening in February 2019 (first two minutes of show):

This week I’ll be on Bradley Metrock’s show, This Week in Voice, which should air February 1, 2019
If you’re in Atlanta, come to the Atlanta Interactive Marketing Association (AiMA) event on February 6, where I’m moderating a panel about voice technology with Kesha Williams from Chik Fil A (she was the main keynote at The Alexa Conference), plus speakers from Home Depot and 360i: How Voice Will Disrupt the Buyer Journey - Innovation Series presented by Nebo Agency
Next podcast appearance: Alexa in Canada, the Voice Experience with Dr. Teri Fisher. This will air the week of February 11.
Social Media Week Austin: #SMWATX Feb 19-22, I’m speaking about voice marketing. Date and time announced Feb 11.

Show notes:

CPG and FMCG especially need to pay attention to the updates in Alexa: ISP (in-skill purchasing) just got a facelift in the Developer Console, making it easier to upsell. This is just getting started.
Skills with very high conversion rates for upsell to premium version (34-50%!): Big Sky (weather) and Escape the Airplane (game)
Voice in the car - HUGE opportunity (car is faster growing and has 60% higher MAUs than smart speakers)
Today is like first gen iPhone: you can't multitask - only one app at a time
Where we are with skills now: you can only do one thing at a time
This will improve
Voice is for EVERY brand
Typing is unnatural, awkward, and slow. We are computing in computer-ese. Let's talk. We can speak and process so much faster than we can talk or read.

Hosted on Acast. See acast.com/privacy for more information.

Announcements - what's happening in February 2019 (first two minutes of show):

This week I’ll be on Bradley Metrock’s show, This Week in Voice, which should air February 1, 2019
If you’re in Atlanta, come to the Atlanta Interactive Marketing Association (AiMA) event on February 6, where I’m moderating a panel about voice technology with Kesha Williams from Chik Fil A (she was the main keynote at The Alexa Conference), plus speakers from Home Depot and 360i: How Voice Will Disrupt the Buyer Journey - Innovation Series presented by Nebo Agency
Next podcast appearance: Alexa in Canada, the Voice Experience with Dr. Teri Fisher. This will air the week of February 11.
Social Media Week Austin: #SMWATX Feb 19-22, I’m speaking about voice marketing. Date and time announced Feb 11.

Show notes:

CPG and FMCG especially need to pay attention to the updates in Alexa: ISP (in-skill purchasing) just got a facelift in the Developer Console, making it easier to upsell. This is just getting started.
Skills with very high conversion rates for upsell to premium version (34-50%!): Big Sky (weather) and Escape the Airplane (game)
Voice in the car - HUGE opportunity (car is faster growing and has 60% higher MAUs than smart speakers)
Today is like first gen iPhone: you can't multitask - only one app at a time
Where we are with skills now: you can only do one thing at a time
This will improve
Voice is for EVERY brand
Typing is unnatural, awkward, and slow. We are computing in computer-ese. Let's talk. We can speak and process so much faster than we can talk or read.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

028 - Curating Customer Experiences with Voice Assistants - Jon Chu

If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.?

Why A.I. isn’t the best term, but curated intelligence is more apt.

Intent matters. Focus on solving one particular customer problem at a time.

Mentioned:

Domino’s AnyWare

Betty Crocker Alexa Skill

The Alexa Conference 2019 (read Emily's wrap-up and see photos and videos)

Voice Summit 2019

Hosted on Acast. See acast.com/privacy for more information.