065 - Alison Greenberg: What's in a Name?

03/16/20 • 33 min

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Alison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, startups and women creating long-needed products for women, and the keys to designing a great chat experience for your customers or audience.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

064 - Jason Fields: Combining Voice and Visuals - Multimodal

Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context.

Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands.

Hosted on Acast. See acast.com/privacy for more information.

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066 - Audrey Hall: From Cash to Fintech - Brightwell

The Southeast Asian region’s internet economy has hit a key milestone, reaching $100 billion in market capitalization for the first time in 2019. Money is moving in and out of this region in ways never before seen. Audrey and I talked about her mission at Brightwell, a payments technology company whose fintech solutions serve seafarers on the world’s major cruise Iines including Carnival, Norwegian and more. We talked about the war on cash in the US and abroad, combatting fraud, and how Brightwell approaches educating users who are mostly unbanked or underbanked. Plus, the relationship between product and marketing.

Hosted on Acast. See acast.com/privacy for more information.