
Ep 11 - Startup to National Success: Secrets to Growing a Premium Tequila Brand with Nayana Ferguson
02/07/25 β’ 36 min
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Do you dream of turning a passion into a thriving business but feel like you don't have the right experience? Meet Nayana Ferguson, co-founder of Anteel Tequila, who transformed a vacation conversation with her husband into one of America's most awarded tequila brands. As the first Black woman to own and lead a tequila brand, Nayana share her story and her own #ReceipetoRevenue for this national spirits company.
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In the 11th episode of "Recipe to Revenue," learn how Nayana and her husband built their tequila empire from scratch, navigating complex regulations, securing VC funding, and creating innovative products, like the world's only coconut lime blanco tequila.
Listen to hear more about:
π± The transition from corporate career to entrepreneurial success
π The journey from initial concept to national distribution
π° Tips for securing venture capital in the spirits industry
π Strategies for building a successful spirits brand
π§ͺ Innovative approaches to product development and marketing
Whether you're dreaming of starting your own business or looking to be inspired by entrepreneurial success, this episode shows how mindset and determination can transform any idea into reality and that it is never too late to pursue your passion.
Explore more about Anteel Tequila:
π Website: https://www.anteeltequila.com/
π Social Media: @anteeltequilas
#recipetorevenue #tequilabrand #spiritsindustry #entrepreneurship #beveragebusiness #tequilacompany #startupstory #womenentrepreneurs #blackownedbusiness #spiritsdistribution #beverageindustry #tequila #craftspirits #sustainability #premiumspirits
π Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
π Subscribe for exclusive content and updates!
Do you dream of turning a passion into a thriving business but feel like you don't have the right experience? Meet Nayana Ferguson, co-founder of Anteel Tequila, who transformed a vacation conversation with her husband into one of America's most awarded tequila brands. As the first Black woman to own and lead a tequila brand, Nayana share her story and her own #ReceipetoRevenue for this national spirits company.
------------------
In the 11th episode of "Recipe to Revenue," learn how Nayana and her husband built their tequila empire from scratch, navigating complex regulations, securing VC funding, and creating innovative products, like the world's only coconut lime blanco tequila.
Listen to hear more about:
π± The transition from corporate career to entrepreneurial success
π The journey from initial concept to national distribution
π° Tips for securing venture capital in the spirits industry
π Strategies for building a successful spirits brand
π§ͺ Innovative approaches to product development and marketing
Whether you're dreaming of starting your own business or looking to be inspired by entrepreneurial success, this episode shows how mindset and determination can transform any idea into reality and that it is never too late to pursue your passion.
Explore more about Anteel Tequila:
π Website: https://www.anteeltequila.com/
π Social Media: @anteeltequilas
#recipetorevenue #tequilabrand #spiritsindustry #entrepreneurship #beveragebusiness #tequilacompany #startupstory #womenentrepreneurs #blackownedbusiness #spiritsdistribution #beverageindustry #tequila #craftspirits #sustainability #premiumspirits
π Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Previous Episode

Ep 10 - How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester
How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester
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Are you interested in the explosive growth of non-alcoholic beverages?
In this episode, Leah Messina interviews Meagen Coester, currently running on-premise and training at Go Brewing, who shares her remarkable journey from Boston Beer Company to pioneering the world's first non-alcoholic beer certification program.
Hear how she's revolutionizing the industry through education and innovation while helping build one of the fastest-growing NA breweries in America.
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In the 10th episode of "Recipe to Revenue," Leah Messina talks to Meagen Coester, whose expertise is transforming how we think about non-alcoholic beer. Meagen shares her personal transformation story and offers valuable insights into the future of the NA beverage industry.
What You'll Learn:
π Why the NA beer market is projected to reach $40 billion by 2032
π― How consumer behavior is driving the explosive growth in non-alcoholic options
π‘ The science behind creating craft-quality NA beer
π Insights into the four types of NA beverage consumers
π The unique opportunity for marketing NA beer to women
Whether you're a beverage industry professional or curious about the non-alcoholic movement, this episode delivers valuable insights into the fastest-growing segment in beverages. Learn how Go Brewing is revolutionizing the industry with innovative NA craft beer options.
Explore more:
π Website: https://www.alcoholfreeaficionados.com/
π LinkedIn: https://www.linkedin.com/company/af-icionados/
#recipetorevenue #nonalcoholicbeer #nabeer #sobercurious #craftbeer #beverageindustry #alcoholfree #sustainability #betterforYou #mindfuldrinking #india
π Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Next Episode

Ep 12 - The Monk Fruit Solution: 240x Sweeter Than Sugar with Malcolm Greenberg
π Subscribe for exclusive content and updates!
Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.
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In this eye-opening episode of "Recipe to Revenue," discover how monk fruit extractβan ingredient 240Γ sweeter than sugarβis transforming everything from protein powders to pet treats while maintaining a completely natural profile.
Listen to learn more about:
π± The journey of monk fruit from remote Chinese mountains to global markets
π§ͺ How manufacturers are using monk fruit to create zero-sugar products
πΏ The science behind this powerful natural sweetener
π Behind-the-scenes of monk fruit cultivation and harvesting
πΌ Building successful B2B relationships in the ingredients industry
Malcolm takes us through his first-hand experience visiting monk fruit farms in China, explains the unique properties that make this sweetener stand out, and shares insights on how Adallen Nutrition has grown to become a leader in the natural sweetener market.
Whether you're a food manufacturer looking to reformulate products, a brand manager, or an entrepreneur fascinated by global ingredient sourcing, this episode provides valuable insights into one of the food industry's most promising natural ingredients.
Explore more about Adallen Nutrition:
π Website: https://adallen-nutrition.com
π Social Media: Connect with Malcolm βThe Monkfruit Guyβ on LinkedIn
#recipetorevenue #monkfruit #naturalsweeteners #sugarreduction #foodingredients #sugarfree #organicingredients #foodmanufacturing #alternativesweeteners #healthyingredients #petnutrition #foodformulation #chinaingredients #beverageindustry #themonkfruitguy
π Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
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