Pitched: Real Stories of Pitching Bold Ideas

Content repurposing is a buzzword in business circles these days, likely because we're all running at breakneck speed and don't have the bandwidth to create MORE new content. Enter....content repurposing: using one key piece of content as the cornerstone for various other forms. But, what does content repurposing for podcast hosts and guests look like? Will you be reusing the audio in different ways? Transcribing it? Creating videos?

Deep breath. Lucky for us, we can repurpose content without being a tech whiz or a videographer or spending hours a week recording ourselves.

In today's episode, I chat with my friend and content strategist, Krystal Proffitt, to get the lowdown on how she not only repurposes content, but plans it with an eye toward repurposing.

Krystal is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content.

Not a podcast host? No sweat: your guest interviews are content, too, and can absolutely be used as the basis of your content strategy.

Topics covered include:

• Krystal's background in marketing and blogging, why she transitioned into podcasting, and how her current business grew out of listeners asking for help
• How, when planning out a piece of content (like a podcast episode), Krystal is already thinking about how parts of it can be repurposed for YouTube, Instagram, etc.
• Why Krystal sees her podcast as the most important piece of content she produces
• How to share podcast episodes you've been on, once they go live - and how, by leveraging the opportunity, you're creating a referral network and more opportunities
• The key channels that Krystal focuses on

Full show notes and resources: https://thepodwizegroup.com/content-repurposing-krystal-proffitt

As The Podwize Group develops, I'm always looking for ways to capture and convey the impact that podcast guesting can and often does have on business owners. So when I got a message from a Podwize Co-Op member saying that she could attribute $25,000 of revenue to a single podcast guest appearance, you know I'm going to want to talk to her!

Andrea Liebross is a life and business coach who helps female business owners find their own version of success by focusing on mindset and systems. She has her own podcast, Time to Level Up, but in 2022 she decided to focus on raising her profile through podcast guest opportunities when she noticed the success that guests on her own show were having.

In our conversation, she lays out the work that went into achieving her visibility goals. And I'm pleased to say that this work mirrors a lot of what we've talked about on the podcast recently. Andrea explains how being specific about the topics and shows she pitched, concentrating on building relationships with podcast hosts, and getting the right help when she needed it was key to her success.

Topics covered include:

• What Andrea does and her experience of podcast guesting before she joined the Podwize Co-Op
• The validation that comes when a podcast host selects you to appear in front of their audience
• How Andrea and her team experimented with her pitching workflow, and what worked for them
• The impact that Andrea attributes to her 28 visibility opportunities in 2022
• The offers that she uses in her call-to-action and how she tracks the audience's response
• Why podcast guesting is a human form of marketing

Full show notes and resources: https://thepodwizegroup.com/25k-podcast-interview

My guest today is Amy Feierman, who you might remember as our first Action-Taker of the Month. Amy is a client experience strategist and a student in the Go Pitch Yourself program.

Her experience might seem like a bit of a stretch in terms of its relevance to ‘visibility’ at first glance. But, since I’ve always maintained that the key to podcast pitching is building and maximizing relationships, with both the host and audience, having Amy on as a guest was a no-brainer. In this conversation, Amy and I chat about the ideal client experience as a two-way street, relating to both the potential guest and the podcast host.

Listen in to find out what a client experience strategist does, how Amy’s work relates to podcasting, and why losing her job when six months pregnant was one of the greatest things to ever happen to her.

Reminder: the doors for the Go Pitch Yourself program are opening back up very soon. So make sure to sign up for the ‘Pitch like a Pro’ masterclass if you’re ready to take your visibility game to the next level.

Are you our Action-Taker of the Month? If you’re using strategies from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram!

Topics covered include:

• NEW Pitch Like A Pro masterclass in May 2021 - reserve your spot at angietrueblood.training/pitchlikeapro
• How Amy transitioned into client experience after 10 years in eCommerce
• Why Amy’s genius for systems is only there to help with maximizing relationships and create better experiences for clients
• Why the various touchpoints in any client experience system have to be intentional, clear and action-oriented
• How thinking about the client experience relates to podcasts - whether you’re a host accepting pitches or a potential guest
• Why Amy wanted to join the Go Pitch Yourself program, despite her experiences in the podcast space - and what she has learned

• Reserve your space for the May 2021 Pitch Like A Pro masterclass at angietrueblood.training/pitchlikeapro
• Sign up for the waitlist and be notified as soon as we open the doors for the next round of the Go Pitch Yourself program
• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info on Angie's website including details of the Go Pitch Yourself program
• Listen to Go Pitch Yourself episode 13: How to be a Gracious Podcast Guest and Host
• Brandi Mowles’ Beta to Biggie Accelerator Program
• Listen to Angie on Melissa Guller’s Wit & Wire podcast: Podcast interviewing tips & the power of being a podcast guest with Angie Trueblood
• Visit AmyFeierman.com
• Connect with Amy on Instagram
• Take Amy’s quiz: “Do your clients have a reason to tag you?”

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL.

At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push. How did we manage this? By using the referral networking possibilities of podcast guesting.

In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has a problem in their business that you can solve.

Topics covered include:

• The reasons why I am evaluating the ROI of face-to-face, in-person networking events
• How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network
• The three things you should assess in order to maximize the referral networking opportunities of podcast guesting
• How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship
• The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting

Full show notes and resources: https://thepodwizegroup.com/referral-networking

For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.

I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!

Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.

Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship - does it change the value of the information being presented?

There's also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex's software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link.

Topics covered include:

• Alex's background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself
• Alex's experience of appearing on John Lee Dumas' Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business
• Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows
• The various products that Alex has created under the umbrella of his PodPros brand
• Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex's service that matches podcast guests with hosts and vice versa - get 10% off through my affiliate link

Full show notes and resources: https://www.thepodwizegroup.com/podcast-appearance-fee